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IOC Presidency, Election Manifesto, Sergey Bubka (Ukraine)
IOC Presidency, Election Manifesto, Sergey Bubka (Ukraine)
Sergey Bubka
MY VISION
Ensuring our inspirational Olympic Values are part of every society, transforming young lives and guaranteeing the future of the Olympic Movement.
Our world is changing fast and as it does, I believe that the IOC has a tremendous opportunity and duty to remain relevant and to ensure that sport and Olympic Values continue to shape its future. The Olympic Movement has shaped my life. It is my passion and my desire to make the biggest and most effective contribution I can to its future. That is why I am ready to embrace the responsibility of leadership and wholly commit to serving you and our Movement. In my programme I will share with you my vision and specific initiatives for the Olympic Movement in the years ahead. Together we can create an Olympic Movement fit for the future and transform lives through education, sport and the Olympic Values. To do that we have to be decisive, determined and dedicated in our commitment to ensure that young people embrace Olympism throughout their lives and not just through the Olympic Games. Together, building upon the rich experience that our membership possesses, we will take the Olympic Movement into a new era. Yours sincerely,
Sergey Bubka
MY CANDIDACY
I have a passion to help ensure a Golden Future for the Olympic Games and Olympic Movement.
In my 17 years with the International Olympic Committee 14 as a member and another three on the Athletes Commission - I have been privileged to work alongside you and contribute to achieving Olympic goals. For eight years as President of the National Olympic Committee of Ukraine I have built a close and co-operative relationship with government while ensuring the autonomy of the NOC. We have introduced many new initiatives and programmes which play a major role in engaging young people in sport and strengthening their understanding and appreciation of the Olympic Movement and education through Olympic Values. As a Vice President and Council member of the IAAF since 2001 I have developed an important understanding of the IFs, their role and place within the family of sport.
I have a vision for a Movement which is better able to engage with young people, better able to ght the scourge of doping and match xing, to support Paralympic sport and engage even more effectively with our commercial and media partners. And I have a plan by which we can achieve that vision by working with you and by working in partnership with all the stakeholders of the sports movement, including governments and NGOs.
We cant afford to lose a generation. Sport faces a global crisis and the Olympic Movement has a critical role to play in resolving it. Fewer young people worldwide are taking part in sport, and school systems in many countries are placing the provision of sport and physical education further down their agendas. The problem goes beyond the resulting health problems. As young people turn away from sport they turn their backs on the life skills, positive values and sheer enjoyment which sport offers. At the same time, the average age of the audience for TV broadcast of the Olympic Games is approaching 50 and is rising. We cannot afford to lose a generation. If this problem is not addressed, the Games will suffer along with the Olympic Movement and all that it has to contribute to mankind. Our challenge is to tackle this issue as a matter of the utmost urgency by building our appeal to people of every generation.
Sport remains under attack from doping and match xing. The IOC must strengthen its leadership role in athlete education and work closely with other appropriate groups and stakeholders to combat and eradicate this curse. If the outcome of a sporting event is determined by anything other than the skill and ability of the competitors, sport loses its meaning and relevance, and the raison dtre of our Movement is thrown into question. We cannot allow that to happen and must use every tool at our disposal to protect our athletes, promote the integrity of sport and support the law enforcement agencies and other institutions alongside us in the front line of this battle.
We have a duty to optimise revenue from the Games to ensure the ow of funding to the grass roots and other key projects. The media and commercial worlds are changing fast and brands have new, different ways of reaching their consumers. Our challenge is to continue to grow the value of the Olympic Games to broadcast and commercial partners. Increased revenue will best be achieved by reinforcing the Olympic Values which make the Games unique.
A TIME OF OPPORTUNITY
Our chance to play a key role
In May, sport ministers from 137 nations met in Berlin and issued a declaration, which highlighted the fact that they share our view of the challenges facing sport and are committed to nding solutions.
In shortthey want what we want. Consequently there has never been a more appropriate time for the IOC to take the lead role in truly collaborative efforts to secure the future of the Olympics and the future of sport.
It is time for the International Olympic Committee to commit itself to a lead role in creating and carrying out a joined-up approach to overcoming the challenges we face and ensuring that our Movement becomes even more relevant.
To make the IOC truly fit for purpose in the years ahead we have to understand every detail of the environment we operate in and the opportunities as well as the challenges we face. I propose an unparalleled Olympic Future Project in which we work with governments, NGOs, IFs, NOCs, leading universities, business, media and other stakeholders to carry out the most detailed study ever conducted into the core of sport and its role in every aspect of the lives of societies and individuals around the world.
From this understanding we will be able to develop a detailed road map for the future of sport and the exact nature of the central role the International Olympic Committee has to play within it. This will lead to affordable and measurable programmes to be delivered in territories around the world through our NOCs, which have a critical part to play.
They are the lifeblood of the Olympic Movement and best positioned to work alongside their governments, education departments, corporations and media to deliver programmes which meet local needs and contribute to global success. We will create a new blueprint for National Olympic Committee operations. We will equip them with the tools, information and funding they need. We will create forums and provide the digital and communications resources to make this happen. This will require a new approach to funding and we will develop fairer revenue distribution and generate new revenues from corporate backing of local social projects.
The co-operation and technical expertise of International Federations is simply crucial to the successful delivery of each Olympic Games. We have a shared interest in their success beyond the period of the Games, and I propose consideration of initiatives for those International Federations which require assistance to maintain visibility and profile at all times. We will help them to achieve this and provide the reassurance and clarity they require to build for the future.
The Paralympic Games play an increasingly significant role in sports and society today and have taken huge steps forward thanks to the current leadership of the International Paralympic Committee and their close partnership with the Olympic Movement. London 2012 represented a watershed for the Paralympic Games and the challenge now is to build on the fantastic momentum which was created. We share the Values of the IPC and support its objectives and I am committed to supporting them in every way to ensure the IPC and Paralympic Movement continues to change the lives of competitors and transform the way the world looks upon disability.
1 Increase the role of IOC Members in the Commissions and improve the system of decision making.
3 Review IOC structures and consider an expansion of the EB to allow additional members to participate directly.
5 Investigate the possibility of establishing funded local offices for IOC Members who have a need.
7 Review age limits for IOC Members depending on their function. Your experience and knowledge are invaluable and must not be wasted. 6 Review the rules of the bidding process for all our events to ensure each member has an opportunity to make the most informed contribution to decision making.
2 Establish an IOC Discussion Forum a biennial session held after both Summer and Winter Olympic Games. This will allow IOC Members to share opinions, to declare and discuss their own views on the myriad issues facing the Olympic Movement.
4 Consider a mechanism for retaining the exceptional talents of former IF appointed IOC Members in an individual capacity.
Athletes are the beating heart of the Olympic Movement and I am so proud and grateful to have been among their number. Their contribution is immense and must be celebrated at every opportunity. We also have a responsibility to our athletes that extends beyond the Games. We have a duty to protect their rights and interests, to ensure they are properly represented across the Olympic Family and are given every opportunity to play a full and effective role within the IOC, NOCs and IFs. We must recognise their ability to make a positive impact in society and take the steps necessary to ensure they are educated and equipped to play a full role in their post-competitive careers. We must also make more effective use of our Olympians. Each one has significant influence in their own countries and all are positioned to be effective ambassadors for the Movement and its Values. In this role they will inspire young people.
A KEY ROLE
I am committed not simply to the promotion and development of womens sport but also to ensuring that the vital knowledge, experience, insight and talent of female sports administrators is nurtured, recognised and fully utilised across the IOC and the whole Olympic Movement. There is currently a lack of women in leadership positions in sport and in society in general. Our focus on this issue will play a major role in empowering and inspiring young women to become athletes, coaches and administrators, ensuring a more equitable representation of women in leadership roles in sport in the years ahead.
FOR WOMEN
GETTING CONNECTED!
Olympic Education through the power of the worldwide web.
The genius of the worldwide web and the connectivity of social media allows us to maintain year-round, 24/7 presence and relevance. So lets use it to maximum effect. By working with partners to build a specialist Olympic Search Engine we can create an invaluable teaching and learning tool designed to inspire all those who use it and promote Olympic Values. Organised though NOCs and educational bodies, it will motivate young people to become more physically active, encourage them to embrace cultural diversity and provide an important base for studying other subjects. It will provide insights into all areas of the Olympic Games from its history and key moments to the training regimes, dietary plans, development programmes and teaching skills that create great Olympians.
Throughout the world there are millions of people who share our values and goals. Now social media allows us to mobilise them as a community of Global Olympic Citizens. By signing up to a citizens charter, individuals and corporations become empowered to engage with the Olympic Movement in new and positive ways. As Global Citizens they could take part in projects directed by NOCs, register their interest in acting as volunteers or simply provide insightful feedback on key Olympic issues. Global Citizens will keep the Olympic Movement centre stage and play a vital role in fully engaging and motivating young people.
To this end I would like to propose: Appointing a Capital of Olympic Culture each non-Games year. Cities will compete for the honour and be responsible for organising a range of Olympic-themed activities ranging from elite and grass roots sports competitions to special exhibitions and cultural activities. Encouraging all former host cities to hold an annual National Olympic Celebration Day to mark their contribution to the history of the Games and provide the context for junior competitions, learning projects and corporate initiatives. Together these will powerfully promote the Olympic agenda and Olympic future.
I propose re-visiting a concept from the early Games of the modern era and awarding medals for outstanding entries in the Cultural Olympiad. The process would take place ahead of the Games and provide a compelling and attractive cultural environment which will create awareness of and interest in wider Olympic culture, history and the Values of our Movement. Winning entries might then form the basis of permanent and touring exhibitions.
TIME TO INVEST
Unlocking our nancial resources to make a difference.
Thanks to sound management and the success of our commercial programmes, the IOC has significant financial resources, beyond those required to safeguard the organization in the event of an emergency. I believe we should consider the ways in which a proportion of this resource can be used to fund schemes and programmes which further the cause of Olympism worldwide. By establishing an Olympic Investment Fund, IOC Members, NOCs and IFs can be invited to bid for funds to deliver projects and programmes delivering measurable and positive outcomes. The projects to be funded will be determined by a Commission of IOC Members every two years.
IN CONCLUSION
My Colleagues and Friends. As IOC Members we have been gifted a precious legacy by Presidents Samaranch and Rogge. It is both our duty and privilege to build on that legacy. Our Movement has so much to offer a world which is changing fast and not always in positive ways. The Olympic Movement can make a real difference in many areas of life as long as it remains relevant and accessible and its Values are carefully guarded and widely promoted. We can and must transform young lives through education, sport and Olympic Values. Sport and the Olympic Movement remain at the very centre of my life and I am passionate about what we can achieve together and inspired to tackle the tasks ahead. My personal pledge to you is to commit myself unreservedly to the leadership of the International Olympic Committee so that we can build an Olympic Movement t for the future together.