US Army

Recruitment Process

History
The United States Army (USA) is the main branch of the United States Armed Forces responsible for land-based military operations. It is the largest and oldest established branch of the U.S. military, and is one of seven U.S. uniformed services. The modern army has its roots in the Continental Army which was formed on 14 June 1775, to meet the demands of the American Revolutionary War before the establishment of the United States.

 From its formation, the United States Army has been the primary land based portion of the United States military. The U.S. Army has had several major periods of combat including the War of 1812, American Civil War, Spanish-American War, World War I, World War II, Korean War and Vietnam War. After the Cold War ended, the Army has had considerable involvement in UN and NATO peace-keeping efforts as well as the recent War in Iraq and the War in Afghanistan.

 Nowadays, The U.S. Army, a key component of the U.S. Armed Forces. Made up of the best-trained, most dedicated, most respected Soldiers in the world protecting Americas freedoms at home and abroad, securing our homeland, and defending democracy worldwide. A Soldier in the U.S. Army is the embodiment of physical strength, emotional strength and strength of purpose.

Mission
The Army exists to serve the American people, protect enduring national interests, and fulfill the Nation's military responsibilities. It is the intent of Congress to provide an Army that is capable, in conjunction with the other armed forces, of
preserving the peace and security, and providing for the defense, of the United States, the Territories, Commonwealths, and possessions, and any areas occupied by the United States; supporting the national policies; implementing the national objectives; and overcoming any nations responsible for aggressive acts that imperil the peace and security of the United States.

Title 10, U.S. Code, Section 3062 (a)

SWOT Analysis for recruitment offices in El Paso, TX.

Strengths: Recruiters are able to market and advertise the Army for certain locations using the process of blue printing, and getting to know the communitys they are in. Recruiters are able to help people who are in limbo find career paths. Opportunities: Recruiters can take courses that focus on getting their recruit to score higher on the ASVAB exam so that they can receive a better, more rounded job title. Weakness: Budget cuts Not properly screening recruitees and/or fabricating a recruitees history just to meet the quota.

Threats: Individuals will enlist not fully understanding the in and outs of the Army, which will cause them to not fully apply themselves

The Nature Of The Communication Challenge

Enlistees are not fully aware of Army procedures, missions, and goals. Recruiters are working individually. All recruiting offices need to work together as a team. Meetings between Recruiters and Recruitees need to be extended and more informative. Outdated information. Improper screening of recruitees.

Challenges

Recruitment Process

Screening Finding potential recruits

Testing Scores/Physical Ability/Age & Weight

Knowledge of recruitment process

Implementing more education

Solutions
Educate the Recruiter Educate the potential Recruit

Marketing/Recruiting in Social Media

Higher Test Scores, Higher quotas

Motivated recruiters and motivated recruits.