My own experiences in the 1970s from marketing & sales, and my first contact in 1978 with computer supported

marketing, gave me the idea

The Dialogue Approach.

Lars-Olof Landin, EBC

BSc Business Administration Senior Dialogue Consultant
EBC Efficient Business Communication

The Dialouge Loop

EBC Dialogue Approach

EBC Efficient Business Communication

1. OUT-formation

3. Ability to
take care of Response
(Responsibility)

2. IN-formation

Ability to take care of response = RESPONSIBILITY

EBC Dialogue Approach
EBC Efficient Business Communication

4. Confirmation

6. Knowledge

5. Confidence

EBC Dialogue Approach

EBC Efficient Business Communication

7. Continuity

9. Loyalty

8. Commitment

EBC Dialogue Approach

EBC Efficient Business Communication

1452 - 1519

The pardigm shift of our time

The Titanic syndrome

Warning signals 1)needs unemployment More than 2) higher ever and there higher is a People Already with the primary Scoreboard fulfilled 2001 report do not Towards work to buy a wellfare costsThey 3) young people need immigrants for Dialogue unemployed sotheir we can Knowledgebased products. Economy want experiences and showed that that meet countries with 4) and other globalisation cross disadvantages. fertilize the arts, wishes knowledgebased and dreams. You industries therefore are have the winners. to translate metaphilosophy with the Question? Are there other models for leadership and/or The knowledge challenge and for Sweden service into is to experiences accelerate our to win global the top economical andcreativity, technical management or other cultures that stimulate position in new theindividuals! intellectual sciences capital. to create a new art innovation and creation of value better than the existing model of business. Professor Ingeman Arbnor and culture? Richard Normann, professor and creator of Service the Management Leif Edvinsson, first professor in Intellectual Capital
Sweden

- My bird imitations could save your circus, said the female

artist to a circus director. He was almost broke and could use a new artist. - Im not interested, he said. There are thousands of people that could sound and sing like birds. Im really not interested.
- But.................

- No thank you, out!

- Blame yourself, said the artist and flew out of the window......

- No, we cannot give you wings.

But we can help you think in new ways and make ideas fly!

The outside World

Our relations
The inside world

The intellectual mechanism

Fantasy makes us see possibility rooms

Intelligence IQ

Emotion EQ

FANTACY FQ

Our fantacy allows us to travel in all dimensions. And this makes us able to discover what really was the past and what might be the future!

Culture Nature

How we harmonise with nature is illustrated by this Reflector. Our inside reflects the outside - and vice versa!

Reflection create points of dialogue

Culture Nature

Processes are communicated with Dialogue. An intellectual process always starts with Why?

Culture Nature

Identified individuals or groups of individuals create communities (= processors).

Culture Nature

The Reflector as a Dialogue tool. The processor works inside out. The
other way around it becomes a Derivator, which brings us back to the origin.

The human process in summary

VISION
Through words

DIALOGUE ECOLOGY
Ecologistics

ECONOMY Products & Services Market DIALOGUE

Values & rules

THE LAW

To see the possibility rooms

- the new communities

The challenge is to discover the Start with people, and their possibility rooms and fill them... wishes and dreams.

CrossSensor

Our perception model shows how human enthusiasm, curiousity and desire co-operate.

CrossSensor in practice
THE INDIVIDUAL

INFLUENCE EQUALITY

INTEGRITY
IDENTITY

HEALTH
Optical, mechanical, Strengthening via senses Optical, mechanical, Prolongment via senses thermical and chemical. thermical and chemical. CONSIDERATION EMPHATY

ENGAGEMENT
PASSION EXPERIENCE
IN RELATION

Possibiliy room

HERARING

from our senses

INFLUENCE EQUALITY

INTEGRITY IDENTITY
HEALTH

ENGAGEMENT

PASSION
EXPERIENCE

5 4 3 2 1

Influence Equality Integrity Identity Health

E D C B A

6 Consideration 7 Emphaty 8 Engagement 9 Passion 10 Experience

CREAPREN

EUR

Interprete and spread the new knowledge that can save mankind Bring awareness of the mental and intellectual crisis of Europe Organize change-of-mind meetings and conferences Initiate and realize projects together with companies and regions