A Report on Market ability and popularity of Titan Wrist Watches

Submitted to Prof. Snehal Bhatt

Submitted by Chavda Sangeeta 36 Sharma Yogesh 37 Parmar Rozar 39 Parmar Umesh 40

Date : 1/10/2011

Anand Institute of Management

Defining Problem of Research

Market ability and Popularity of Titan wrist watches.

Analysis of the data

The data has been analyzed by the Likert scale method. We have made different statements regarding the Titan watches to get the clear idea about the Market ability and Popularity of it. Each statements were given 5 different scales to rate the statement in which 1 was for strongly agree, 2 for agree, 3 for neutral opinion, 4 for disagree and 5 for strongly disagree.

Sample of statement sheet or questionnaire.

Name : Age : Gender : No. Statement 1 2 3 4 5 6 7 8 9 10 11 12 Titan is the most preferred brand in wrist watches. Quality wise Titan watches are superior to other brands watches. Titan watches are easily available in the market. After sale services of Titan watches are satisfactory in nature. The advertising of Titan watches are effective then other brands. Titan watches have good market share in wrist watchs market. Price of Titan watches are reasonable. Titan has wide range of product design in market. The brand name Titan is very impact full in the market. A Titan watch defines the class and status of the buyer. The Titan watches are long lasting and durable. Titan watches are best option for gift purpose. 1 2 3 4 5

Titan is the most preferred brand in wrist watches.

45% 40% 35% 30% 25% 20% 15% 10% 5% 0%

40% 30%

15% 10% 5%

Storngly Agree

Agree

Neutral

Disagree

Storngly Disagree

From different 20 samples; 8 persons were strongly agree with the statement 6 persons were agree with the statement 3 persons having neutral opinion with the statement 2 persons were disagree with the statement 1 person was strongly disagree with the statement.

Quality wise Titan watches are superior to other brands watches.

50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Storngly Agree 30%

45%

10% 5%

10%

Agree

Neutral

Disagree

Storngly Disagree

From different 20 samples; 6 persons were strongly agree with the statement 9 persons were agree with the statement 2 persons having neutral opinion with the statement 1 person was disagree with the statement 2 persons were strongly disagree with the statement.

Titan watches are easily available in the market.

60% 50% 40% 30% 20% 10% 0% Storngly Agree 25%

55%

10% 5% 5%

Agree

Neutral

Disagree

Storngly Disagree

From different 20 samples; 5 persons were strongly agree with the statement 11 persons were agree with the statement 2 persons having neutral opinion with the statement 1 person was disagree with the statement 1 person was strongly disagree with the statement.

After sale services of Titan watches are satisfactory in nature.

60% 50% 40% 30% 20% 10% 0% Storngly Agree Agree Neutral Disagree Storngly Disagree 25% 15% 10% 50%

From different 20 samples; 10 persons were strongly agree with the statement 5 persons were agree with the statement 2 persons having neutral opinion with the statement 3 persons were disagree with the statement Nobody was strongly disagree with the statement.

The advertising of Titan watches are effective then other brands.

45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Storngly Agree 30%

40%

15% 10% 5%

Agree

Neutral

Disagree

Storngly Disagree

From different 20 samples; 6 persons were strongly agree with the statement 8 persons were agree with the statement 2 persons having neutral opinion with the statement 3 persons were disagree with the statement 1 person was strongly disagree with the statement.

Titan watches have good market share in wrist watchs market.

45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Storngly Agree 35%

40%

10% 5%

10%

Agree

Neutral

Disagree

Storngly Disagree

From different 20 samples; 7 persons were strongly agree with the statement 8 persons were agree with the statement 1 person having neutral opinion with the statement 2 persons were disagree with the statement 2 persons were strongly disagree with the statement.

Price of Titan watches are reasonable.

40% 35% 30% 25% 20% 15% 10% 5% 0% Storngly Agree 20%

35%

25%

15%

5%

Agree

Neutral

Disagree

Storngly Disagree

From different 20 samples; 4 persons were strongly agree with the statement 7 persons were agree with the statement 5 persons having neutral opinion with the statement 3 persons were disagree with the statement 1 person was strongly disagree with the statement.

Titan has wide range of product design in market.

45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Storngly Agree 30%

40%

15% 10% 5%

Agree

Neutral

Disagree

Storngly Disagree

From different 20 samples; 6 persons were strongly agree with the statement 8 persons were agree with the statement 3 persons having neutral opinion with the statement 2 persons were disagree with the statement 1 person was strongly disagree with the statement.

The brand name Titan is very impact full in the market.

50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0%

45%

25%

10%

10%

10%

Storngly Agree

Agree

Neutral

Disagree

Storngly Disagree

From different 20 samples; 9 persons were strongly agree with the statement 5 persons were agree with the statement 2 persons having neutral opinion with the statement 2 persons were disagree with the statement 2 persons were strongly disagree with the statement.

A Titan watch defines the class and status of the buyer.

70% 60% 50% 40% 30% 20% 10% 0% Storngly Agree Agree Neutral Disagree Storngly Disagree 20% 10% 5% 5% 60%

From different 20 samples; 12 persons were strongly agree with the statement 4 persons were agree with the statement 2 persons having neutral opinion with the statement 1 person was disagree with the statement 1 person was strongly disagree with the statement.

The Titan watches are long lasting and durable.

45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Storngly Agree 25%

40%

20% 10% 5%

Agree

Neutral

Disagree

Storngly Disagree

From different 20 samples; 5 persons were strongly agree with the statement 8 persons were agree with the statement 4 persons having neutral opinion with the statement 2 persons were disagree with the statement 1 person was strongly disagree with the statement.

Titan watches are best option for gift purpose.

35% 30% 25% 20% 15% 10% 5% 0% Storngly Agree Agree Neutral Disagree Storngly Disagree 5% 20% 20% 30% 25%

From different 20 samples; 4 persons were strongly agree with the statement 6 persons were agree with the statement 4 persons having neutral opinion with the statement 5 persons were disagree with the statement 1 person was strongly disagree with the statement.

Conclusion
After the detailed analysis of the data and with the help of Findings we can conclude that we are satisfied by the results which we got after the survey. Our objectives of research also fulfilled after the end of the survey. By using Likert scale method for measurement we got best results for our survey. At the end of survey we can conclude that Titan wrist watches are very much popular brand in the market.

Bibliography
Marketing Research By Naresh Malhotra.