ARTICLE AND NEWSLETTER WRITING PROGRAM

TalkShop, the best English school in the Philippines offers a program that is designed to enhance creativity, originality, and technicality of written communication such as articles, stories, essays, and newsletters.

OBJECTIVES:
To enhance creativity and color in the use of words when writing To apply structure that will make writings understandable and easy to navigate To learn writing techniques that will make articles captivating and interesting To enhance corporate communications with both external and internal clients To exhibit professionalism in writing and documentation To build confidence in business correspondences and creative writing

PROJECT DESCRIPTION:
The Article and Newsletter Writing Program will be customized and conducted by TALKSHOP using Integrated Language Teaching Methodology, an approach that actively engages participants in targeted individuals exercises and group dynamics.

The

sessions

will

consist

of

30%

lesson

presentation/discussion

and

70%

interactive/evaluative activities.

ARTICLE AND NEWSLETTER WRITING OUTLINE

I. Grammar and Writing Review
A. B. C. D. E. Rules and Exceptions The 12 Tenses Punctuations Avoiding Redundancies and Superfluities Effective Writing Styles

II.

Beginning your Article

A. B. Finding your Message Adding C.R.E.A.M. to your Writing
1. 2. 3. 4. 5. Contrast Rhyme Echo Alliteration Metaphor

C. D. E.

Developing a Powerful Line Turning Powerful Lines into Powerful Questions How to Make Attention-grabbing Headlines
1. 2. 3. How-to Articles List Posts Evoking Emotion

III.

Powerful Introductions
A. B. Using Powerful Questions Anecdotes and Short Stories
1. 2. Keeping it Personal Using Sentiment and Empathy

C. D. E.

Referring to Recent/Historical events Compelling Statements Jokes and Humor

1. 2. Humorous Introductions Light Self-deprecation

IV.

Structuring your Article

A. P.R.E.P. Method
1. 2. 3. 4. Point Reason Example Point

B. C. D. E. F. G.

Past, Present, Future Method Cause, Effect, Remedy Before, the Event, the Result Local, State, Federal Good, Bad, Indifferent Pros, Cons, Decision

V.

Persuasive Tools and Techniques

A. Positive Phrasing
1. 2. Using Tag Questions Phrasing for a Yes

B.

Writing in Second Person

1. 2. Involving the Reader Proper Use of the Word You

C. D.

The Nine Laws of Persuasion Words that Trigger Emotions

VI.

Concluding your Article

A. B. C. D. E. Stating the Importance Synthesize, Dont Summarize Redirect the Readers Create New Meaning Conclusion Strategies
1. 2. 3. 4. 5. Echoing the Introduction Challenging the Reader Looking to the Future Posing Questions Calling to Action

VII.

Article Writing and Revisions

A. B. Identifying Structure and Relevance Polishing Intro and Conclusion