Ali Asaria www.tulipretail.

com March, 2013

GOAL
We enable the rst, true omni-channel retail platform for mid to large sized retailers. And we make the experience beautiful.

Key Team Members

15 mainly ex-RIM Developers who built Well.ca. Ali Asaria, founder of Well.ca, grew Well.ca to largest health, baby, beauty online store in Canada. Created BrickBreaker, Scrumblr.ca. Studied Computer Engineering at University of Waterloo. Ray V -- spent two years as a software developer at MKS Inc, followed by 12 years at Research in Motion as a mobile software developer. He wrote the rst BlackBerry phone application and led 83 mobile patents. He specializes in mobile software development, proling, optimization and shell scripting. Tony Salomone joined Research In Motion in 1999 as one of the rst 300 employees in the company. After 9 years of working on BlackBerry handheld software, he spent the last four years developing the ecommerce architecture at Well.ca. BMath in Computer Sci from UW
Matt Charters has worked in the Waterloo technology sector for over 8 years. He worked at RIM for almost 5 years on the Platform team creating mulitimedia APIs before coming to work at Well.ca. Since joining Well, Matt has worked on almost every component of their e-commerce platform, and in the past year he has been working to bring Well.ca into the mobile app ecosystem with the creation of their native iOS application. Rob Muller was Alis classmate in Computer Engineering. He joins Well.ca with over 7 years of experience in Finance and Accounting. He holds his MBA with specialization in Accounting and also holds his CMA designation. Prior to Well.ca Rob held lucrative senior nancial analyst positions at both IBM and RIM.

What we are seeing today is only the beginning. Soon it will be hard even to dene e-commerce, let alone measure it. Is it an e-commerce sale if the customer goes to a store, nds that the product is out of stock, and uses an in-store terminal to have another location ship it to her home? What if the customer is shopping in one store, uses his smartphone to nd a lower price at another, and then orders it electronically for in-store pickup? How about gifts that are ordered from a website but exchanged at a local store? (http://hbr.org/2011/12/the-future-of-shopping/ar/1)

http://www.forbes.com/sites/ ciocentral/2012/10/25/the-future-ofe-commerce-bridging-theonlineofine-gap/

Current State of the Market

Opportunity: Traditional retailers are having trouble keeping up with the disruptive inuence of technology, ecommerce, and mobile in retail Current enterprise-ready solutions are expensive or just frameworks, not solutions. Mobile is an afterthought. Market Changes: Consumers will expect mobile + ecommerce visibility into every store Under threat and consumer demand, retailers will spend in the next ve years to translate their current retail experiences into digital hybrid experiences, embracing mobile and the cloud Tulip Positioning First end-to-end solution you can demonstrate to large retailers Tulip will position itself as a best-in-class provider that gives retailers the end-to-end, gold-tier solution to the omni-channel problem.

What are we building?

Square for the enterprise, focused on next-gen retailing Customer can shop on mobile device and see every stores inventory. Retailer can take orders and pre-pick them. Retailers can expose inventory from warehouse, different stores, and JIT to all customers and all stores One you adopt this platform and move product + pricing to the cloud, other next-gen shopping experiences become easy to layer on top: In store kiosks Buy online, pick-up at store grocery self-checkout gorgeous real-time commerce analytics

We will become valuable by distinguishing ourselves as the most forward-thinking, most tech-savvy player in the space, backed by diverse patents and title clients.

Product Overview
Three consumer facing components Enterprise Ecommerce site Mobile Point of Sale Terminal Native Mobile App Backed by Retail backend Product Information Manager (PIM) Order Manager Warehouse and Inventory (WMS) Retail Analytics Purchase Ordering System CRM (Newsletter Engine)

Core Technology Diagram

Backend
1
Product & Promotion Information Manager + Search

Inventory Manager

Checkout, Cart, Payment

Customer Database + Newsletter

gui

API

gui

API 7 5

Warehouse Managment
WMS (Purchasing, Receiving, Picking, Shipping, Reporting)

Mobile API

Commerce Api

Admin

Reporting + Accounting

User Facing

Web POS and Admin

Mobile POS

Consumer App

Enterprise Ecommerce Site

Retail ERP (SAP, Microsoft Dynamics, etc)

Tulip is able to bridge the traditional retail ERP to enable the next generation of mobile enabled shopping for traditional brick-andmortar stores

Tulip Commerce Engine

Target Market
US Retail is 4.6 Trillion. Breakdown
US Retail

For enterprise sales revenue, we want to pursue the middle and push upwards. Mid: Larger revenue, less competition, shorter sales cycle.
$4.6T

$1.7T

Top 100 Retailers

Handheld POS Market: $3.1B POS Market: $34.7B Key Players: NCR, Oracle, Motorola, IBM.

$1.9T

Mid-Sized Chains

$1T

Independent Stores

Comparison
Shopify Lightspeed Target Business Omni-channel Native Mobile >$10M ecommerce Fulllment $25K 1-10M Hybris >300M (apis to enable) sdk + apis (apis to enable) 10M-500M

x ~ x x

x x

 product screenshots

RETAIL POS

IN-STORE, REALTIME PRICE COMPETITION

CONSUMER MOBILE APP

CUPBOARDS
Puts the power in the hand of the customer to build and create their own stores Social capabili8es allow sharing and collabora8on with family and friends Makes restocking your bathroom, kitchen, fridge, laundry room a breeze

condential condential - not not for for distribution distribution

Warehouse Mobile App (on Nexus Tablets)

 thank you

Ali Asaria www.tulipretail.com March, 2013