robin@exposureresearch.

com

Team with 20+ years experience in marketing and comms research, specialising in public sector, retail and healthcare We are mixed methods agency combining the latest digital and traditional techniques delivering integrated quant / qual We are independent adopting the best software platforms to match project need and budget

UK and international capabilities, with network of native speaking researchers Our promise:
To work with imagination and nous to deliver smart research with impact

We love social media:

57% of UK pop communicates through a social network*

Statistical bulletin: Internet Access - Households and Individuals, 2012 part 2 http://www.ons.gov.uk/ons/rel/rdit2/internet-access---households-and-individuals/2012part-2/stb-ia-2012part2.html

Statistical bulletin: Internet Access - Households and Individuals, 2012 part 2 http://www.ons.gov.uk/ons/rel/rdit2/internet-access---households-andindividuals/2012-part-2/stb-ia-2012part2.html 4

Social media stimulates conversation allowing online research to be more constructive: on-going dialogue not one way questioning.
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Bulletin boards for idea generation and engaging stakeholders

Quant studies for customer and staff measurement Market Research Online Communities Online web usability and navigation studies

Online Qual for real time, objective insight Online diaries to capture feedback and images

Mobile solutions for on-the-go insights

We use a range of tools to create and manage

conversations online. We listen, observe and

collaborate with your target audience to generate

thoughtful discussion.

Applications
Online focus groups - real-time discussion great for idea generation Bulletin boards run over 3 to 5 day period for hard to reach audience Diaries online self completion, with option to moderate Video interviews and screen sharing individual or mini group VOIP Mobile apps to support platforms with on the move feedback and uploads

Key benefits
Enables cost effective integrated Quant/Qual studies International and national geographical coverage Fast turnaround

Elimination of peer group pressure , participants are comfortable with text communication
In-depth feedback and ongoing dialogue

Bulletin Boards to engage internal team and share ideas One-on-one online remote usability tests are best for researching website navigation, design and copy clarity. Clients can interact throughout and ask questions via the moderator live during the interviews which are recorded in full Online Focus Groups are best for group discussion for exploring the broad appeal of new website design concepts and generate discussion on new ideas

Tree-Testing - a method to establish the optimum navigation and architecture for digital media gives accurate reporting of real experiences
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Engage and capture ideas from internal team

Participants answer questions and comment on points posted by others

Participants view all questions then click through to respond

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Participants share the web site they are looking at

Participants can be viewed by webcam

Participants mouse can be seen remotely

Clients can view remotely and pass comments on privately to moderator

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Exploring appeal of new concepts and idea generation.

Observer Feedback

Participant Avatars

Text chat

Poll Results

Moderators Posting and Emoticons

Interactive Whiteboard to get feedback on new concepts

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Illustration of TreeTesting output highlighting navigational routes

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Bulletin Boards Online Surveys

Online focus groups Online diaries

We always aim to use the best online tools to match your needs. For studies requiring in depth conversations with your target audience we can integrate all these tools into a Market Research Online Community - providing long term cost effective research.

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Applications: customer perceptions, communications, product development

Create real-time conversations

Quickly establish customer perceptions and attitudes/ purchase behaviours Evaluate creative and promotional concepts in real time Capture spontaneous customer feedback and generate new ideas Generate content / stories for PR

Fast insight and in-depth understanding

Get closer to customers through real-time quant. and qual. studies

Involve and engage key decision makers throughout the process

Ability to recruit/screen sample to meet required segmentation etc.

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Online focus Groups

Latest posts

Open text and survey questions

Manage Participants

Upload video From webcam or mobile

Client posts

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Creative development

Upload video From webcam or mobile

Screener Questionnaire

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We work with imagination and nous to deliver smart research with impact.

If you would like to discuss how we can help you please contact Robin or Andy robin@EXPOSUREresearch.com www.exposureresearch.com
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