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Arvid Synop
For the award of degree in MASTER OF BUSINESS ADMINISTRATION To Rashtrasant Tukadoji Maharaj Nagpur University, Nagpur Submitted by MR.ARVIND KUMAR VERMA Project Guide Dr. RAHUL S. KHARABE
2011-2013 INDEX
Sr. No. Content
1 2 3 4 5 6 7
Introduction Company Profile Vision and Mission of the Company Objectives of the study Research Methodology Suggestions Bibliography
Introduction
Reliance Communications has played a leadership role in popularizing wireless Internet in India. It was first to market wireless data cards and USB-based wireless modems in the country. Later on other mobile operators entered the market as more and more Indians began to buy laptops and access Internet on the move. The drop in price of data cards and USB modems from around Rs.4000-5000 to Rs. 20002500 and attractive data plans from operators has helped wireless Internet become popular in the country. In many parts of India, USB-based wireless Internet access is popular because DSL lines are still not available. In order to survive in deadly competition in market which is surrounded by lot many giant marketers like Tata, BSNL, Airtel, MTS, Idea etc. We have to play the game safely and steadily. And for that we have to make so many innovative marketing strategies along with nullifying the drawbacks or weaknesses which are perceived by the existing customers as well as the customers which are interested in buying net connectors. Along with this, we also have to find out changing tastes and preferences of the market. When we talk about current market, following parameters are taken into consideration while purchasing net connector Speed of the downloading. Price of net connector. Prepaid & post paid plans Network & coverage Reliability on the brand
B) The Founder
Few men in history have made as dramatic a contribution to their countrys economic fortunes as did the founder of Reliance, Sh. Dhirubhai H Ambani. Fewer still have left behind a legacy that is more enduring and timeless. . Dhirubhai preached and personally practiced one mantra throughout his life: Dream with conviction. He built the Reliance Empire from scratch and, in a short span of 25 years, catapulted it to become on of the top Fortune 500 corporations of the world an achievement unparalleled in history. Dhirubhai fully realized that true empowerment of the people is possible only through education. Being an effective
communicator, he continued to inspire, guide, educate and motivate everyone through his communications. True to his conviction, Reliance Communications is committed to transform Dhirubhais dream into a reality.
Vision and Mission of the Company Vision StatementBy 2015, be amongst the top 3 most valued Indian companies providing Information, Communication and Entertainment services, and being the industry benchmark in customer experience, employee centricity and innovation.
Mission Statement To create world-class benchmarks by: Meeting and exceeding Customer expectations with a segmented approach Establishing, re-engineering and automating Processes to make them customer centric, efficient and effective Incessant offering of Products and Services that are value for money and excite customers Providing a Network experience that is best in the industry
Core ValuesTo accomplish our mission, the ownership, staff, and management go to great lengths to treat each customer like a member of the family and provide them with the best choice of products and highest quality of service in the industry.
B-Secondary Objectives
1. To find out major competitors of RELIANCE BROADBAND.
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2. To find out weaknesses of RELIANCE BROADBAND through customers point of view. 3. To conduct promotional activities for Reliance BROADBAND.
Research Methodology 4.1 Sample Size & Design 4.2 Population Size: 500 - 600 4.3 Sample Size: 200 4.4 Sampling Method:
We used simple random method of sampling in which we select 200 samples for the population of 500-600 people.
4.5 Sampling Location: Nagpur city. 4.6 Method & Sources of Data Collection 4.6.1 Primary Data collection:
We had used Questionnaire method of data collection. Questionnaire has 13 questions which were set in order to get relevant information to fulfil our objectives of the project. These were open ended and close ended questions.
Suggestions
Suggestions will be made on the researchers study with Reliance Net connector in Nagpur.
Bibliography Books
1. Philip Kotler 2. G.C.Beri, Marketing research, 4th edition
Websites
www.rcom.com www.wikipedia.com www.businessguide.com www.researchandmarket.com
Submitted by
Project Guide
Dr. RAHUL S.