Words Which Express Emotion

A short list of words which best express emotion (to be used when writing website copy)
Bianca-Marieta Budau
Freelance Copywriter

www.biancamarieta.com

Injecting emotion into the problem

Injecting emotion into the solution

Frustrate Only a small fraction of

Wish Mad Lack of Paralysed Fear Cruel Rejection Clobbered Worried [avoid concerned] Do you feel (negative trait; e.g. sorry) Does it seem impossible to

Imagine You could be doing (better than now)

What if How would you like to How would you feel
Increased [benefit] in spite of [circumstances]

You now see that (benefit) I am sure you understand that (benefit) New (solution your USP) Free (gift) Guaranteed (results) Lucky [avoid fortunate] Rich [avoid wealthy]

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Bianca Marieta Budau Freelance Copywriter www.biancamarieta.com