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http://f4mmedia.wordpress.com http://www.f4mmedia.co.uk 08432895485 f4mmedia@gmail.com twitter@f4mmedia http://www.youtube.com/user/f4mmediavideo http://www.behance.net/futurhoodav https://f4mmedia.artery.io/ http://f4mmedia.deviantart.com https://vimeo.com/user8573012 http://coloursheard.wordpress.com http://www.scribd.com/futurhooda http://www.slideshare.net/f4mmedia http://dropr.com/f4mmedia http://entertainingtoolbox.wix.com/arts elements vol 2 ed 6 2

contents
event promotion .................................................. music video .............................................................. business video ................................................... 4 7 14

small business design ................................ 23

fonts used include: verticalization basque

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event promotion
There was a time when promoting your events took a series of flyers, a wheelbarrow full of posters and teams to get them out and about - people to hand out the flyers and put up the posters. Of course, you also needed someone to design each and a printer up to the task. Things have moved on since then. Most local councils frown upon putting up posters and also the confetti of flyers strewn across the pavements outside venues. Now we look to all sorts of other means of getting the message out about the gig, the club night, as well as all the other events we put on. It is still necessary to get someone to design the content to be used. Now the graphic design goes up onto timelines, walls of websites and similar channels. It is often an online thing, based around social media and other channels. Now, however, it is not just a case of still imagery. We create posters, flyers as apart of our background and tradition - we have been involved in events, performance and promotion for a decade or four. We also create video flyers - the audio to go with them and the video.

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Here are some examples of the work we have done for Room 303. As part of our involvement - Quantize of futurhood av VJs at the event - we also back this presence up with the creation of video flyers, occasional video retrospectives of the events from footage taken on the night and blog articles and social media mentions of all of this. Current event promotion needs to involve: - flyer and poster design, so that there is a basic graphic to attach to everything - suitable mention on various social media channels, the graphic content mentioned, perhaps an audio mix, full details of the event, lineup, where, when, cost, anything special on the night, what you can do, what you cannot do (always useful just in case) - video flyer - previous footage to whet the appetite - links to everywhere and everyone involved. Of course, we can help you with all of this. Take a look at the futurhood av youtube channel for all sorts of examples of all of these. You can find other examples of our design work for events on the coloursheard.wordpress.com blog and in various of our other e-zines.

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music video
Music videos are an artform all of their own and they are a necessary part of the current armoury for producers, performers and so on. Here you will find stills from a series of videos created by me - some contributing towards the redhouse project and some to the aromatiq revisited project. In each case we are talking about music in the rough chillstep area. The music was created by me from a whole variety of freely available samples, the video similarly. Take a look at the futurhood av youtube channelhttp://www.youtube.com/user/futurhoodav and on vimeo https://vimeo.com/user8573012 elements vol 2 ed 6 7

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business video
Business video is now increasingly used by even small businesses given recent google updates. Having varied and suitable content of a suitable quality is an absolute must for any business with an online presence. F4mmedia is no different to any small business. Recently uploaded to the f4mmediavideo youtube channel are two new short pieces of video promotional content. Take the time to look at the elements video portfolios. Video is now a real tool that small businesses can use in their marketing mix. We, f4mmedia, offer a whole range of cheap - value for mioney - options for those looking to add such content whether it is to be added to their own website or another channel such as youtube, vimeo or other. But do not forget - the google emphasis is upon qulaity so the homemade may not do you any favours.

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small business marketing

The marketing mix for a new small business seems like a mountain when first viewed. It may seem insurmountable, a mystery, definitely hard work. Getting the intial branding right is a major task - your logo, a tagline, finding the right mix of palette, typography, the style of design needs real thought, time and imagination, as well as a good idea of how the market is acting. From there assessing which channels are going to bear the best fruit can seem a daunting task. Certainly a suitable website is regularly the first task and rightly so - having a point of contact is a must for all businesses, having something to show the basics of the business, give basic information is more than a good idea. The step on - should we do facebook? twitter? linkedin? pinterest? All of this depends upon the business, the budget, the time available. But if you start keep it up! You could of course employ us ... but then that goes without saying - or does it? elements vol 2 ed 6 23

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