CORPORATE SOCIAL POLICY BAGB2033

GROUP ASSIGNMENT

CORPORATE ETHICAL PRACTICES

KFC HOLDINGS (MALAYSIA) BHD

Name Pavithra Ratenom Joshua Pranthaman Sugumaran Ramatharan

Matrix No. TI1206BD1292 TI1302BD2275 TI1302BD2480

KFC is an abbreviation of Kentucky Fried Chicken is a chain of fast food restaurant based in Louisville Kentucky, in the United Stated and was founded by Colonel Harland Sanders in 1952. Since he was only 9 years old, he discovered his penchant for cooking. Through the years he grew up to become a personage the world knows as Colonel Sanders, founder of KFC. KFC mainly sells chicken pieces, wraps, salads and sandwiches. While its main focus is fried chicken, KFC also offers a line of grilled and roasted chicken products, side dishes and desserts. Although Harland Sanders died in 1980, he remains as a important person of the company`s branding and advertisement, and formerly known as Colonel Sander, is a metonym for the company itself. In 1991, the company adopted KFC, an abbreviated from of its name but starting in April 2007, the company began used Kentucky Fried Chicken, its own original name for its signage, packaging and advertisement. Kentucky Fried Chicken recipe includes blends of 11 herbs and spices and become franchising to the rest of America. By the early 70`s, that special recipe reached Malaysia. Today, KFC Malaysia continues to serve finger lickin` good, succulent pieces of chicken. Its delicious aroma was attract most Malaysian citizen and became popularly amongst them. KFC prides itself as a fast-food restaurant give customers great tasting chicken with a selection of home-styled side dishes and dessert. The first KFC restaurant was opened in 1973 on Jalan Tunku Abdul Rahman. Until now, KFC Malaysia reached about 500 franchised around Malaysia and still counting. Great tasting chicken has become synonymous with KFC, and has been enjoyed by Malaysians ever since. Now KFC Malaysia has developed its own distinctive Malaysian personality of its own.

Background of the company KFC Holdings (Malaysia) Bhd., (KFC Holdings) is a branded chicken retail chain operator. KFC Holding in Malaysia operates about 500 KFC restaurant nationwide also operates the RasaMas chain of restaurant about 35 outlets. Approximately 52 Kedai Ayamas owning by the Group of KFC Holding, making this company as nation`s first branded chicken and chicken-based retail chain. Not only serve fast-food as main business, KFCH also widely involved in poultry production and processing, as well as a host of ancillary businesses such as vegetable farming, baking and sauce production. KFCH has emerged as strong big company in Malaysia`s businesses and retail world with high reputation for excellent product, efficient friendly service and financial strength. Undeniably, KFCH is the only KFC restaurant operator in world whose serve Western Quick Service Restaurant market greater than that of McDonald`s. KFC Holdings (Malaysia) Bhd (KFCH) operates service not only being the franchisee of KFC chain of restaurant in Malaysia but also in Singapore, Brunei, Cambodia and India.

Vision To sell food in a fast, friendly environment that appeals to pride conscious, health minded consumers. To be the leading integrated food services group in the Asia Pacific region based on consistent quality products and exceptional customer-focused service. Mission

To maximise profitability, improve shareholder value and deliver sustainable growth

year after year.

Brief History of KFC Harland David Sanders was born September 9, 1890 in Indiana, USA. The young Harland Sanders had many jobs such as a farmhand, a bus conductor, a steam boat driver, a soldier, and a salesman. Eventually he became a business man owning a petrol service station in Kentucky, one of the 52 states of the USA. Many travellers stopped at his service station wanting refreshments and food. The Colonel saw this as a business opportunity and decided to offer food to these customers. The Colonel enjoyed making his customers happy he was passionate about entertaining them with excellent food and superb service. His food and service was so good that he was mentioned in several newspapers around the country. As a result he had to expand his dining room to keep up with the increase in new customers. This 'Customer Mania' experience made people drive from far away just to visit the Colonel's restaurant. A winning recipe! After careful testing for many years to find just the right combination of ingredients, the Colonel knew that he was at last onto a winning recipe. When he added the 11th and final ingredient, he was truly satisfied that he had created the best chicken he had ever tasted he wanted to share it with the world! To this day, the Original Recipe of 11 Herbs and Spices is one of the biggest secrets in the world - the Finger Lickin' Taste of KFC! The Colonel also introduced the idea of using a pressure cooker to cook the chicken. This ensured that the product cooked faster and produced the best results ever. The Colonel decided that his Original Recipe needed to be introduced to people further from his home and from his state. At the age of 66, he started selling his idea of Kentucky Fried Chicken by traveling from town to town, preparing his famous chicken recipe for restaurants and their employees. Soon everybody wanted to try it families stood in queues to try his great Original Recipe. Colonel Sanders appeared on national Television promoting the idea of Kentucky Fried Chicken. He always licked his fingers as he described the Original Recipe taste to viewers this is how the slogan It's Finger Lickin' Good developed.