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INTRODUCTION:
Cement is an essential component of infrastructure development and most important input of construction industry, particularly in the governments infrastructure and housing programs, which are necessary for the countrys socioeconomic growth and development. It is also the second mostconsumed material on the planet (WBCSD 2002). The Indian cement industry is the second largest producer of cement in the world just behind China, but ahead of the United States and Japan. It is consented to be a core sector accounting for approximately 1.3% of GDP and employing over 0.14 million people. Also the industry is a significant contributor to the revenue collected by both the central and state governments through excise and

Cement industry - Overview

Today, the Indian cement industy is very large, second only to China in terms of installed capacity, and has grown at a very fast pace in recent years. The rate of growth over the past 20 years has been phenomenal, as shown by Figure 1.3 Since 1992 India's cement production has more than quadrupled from around 50Mt/yr to 220Mt/yr in 2011. Although the Indian cement industry has some multinational cement giants, like Holcim and Lafarge, which have interests such as ACC, Ambuja Cement and Lafarge Birla Cement, the Indian cement industry is broadly home-grown.5 Ultratech Cement, the country's largest firm in terms of cement capacity, holds around 22% of the domestic market, with ACC (50%-owned by Holcim) and Ambuja (50%-owned by Holcim) having 15% and 13% shares respectively. Many of the remaining dozen top players are Indian and are (in order of diminishing market share); Jaiprakash Associates (10%), The India Cements Ltd (7%), Shree Cements (6%), Century Textiles and Industries (5%), Madras Cements (5%), Lafarge (5%), Birla Cement (4%) and Binani Cement (4%). Between them the top 12 cement firms have around 70% of the domestic market.6 Around 100 smaller players produce and grind cement on a wide range of scales but are often confined to small areas.
. Evolution

of the Indian Cement Industry:

The story of the evolution of the Indian cement industry is rather long, where it has seen many ups and downs, but finally has arrived in its maturity stage as it is beginning to gather the benefits of its decontrol by the government in 1989-90.

STRUCTURE OF THE INDIAN CEMENT INDUSTRY

1.

It is a fragmented industry. There are 56 cement companies in India, operating 124large and 300 mini plants, where majority of the production of cement (94%) in the country is by large plants. 2. One of the other defining features of the Indian cement industry is that the location of limestone reserves in select states has resulted in it is evolving in the form of clusters. 3 .Since cement is a high bulk and low value commodity, competition is also localized because the cost of transportation of cement to distant markets often results in the product being uncompetitive in those markets. 4. Another distinguishing characteristic comes from it being cyclical in nature as the market and consumption is closely linked to the economic and climatic cycles. In India, cement production is normally at its peak in the month of March while it is at its lowest in the month of August and September. The cyclical nature of this industry has meant that only large players are able to withstand the downturn in demand due to their economies of scale, operational efficiencies, centrally controlled distribution systems and geographical diversification.

AMBUJA CEMENT COMPANY HISTORY

Ambuja Cement is just twenty years old. A cotton trader from Mumbai and a reputed trading family from Kolkata came together to float a cement company.They knew very little about cement manufacturing. Both, however, recognised the inherent strengths of the business: cement was a core industry and would play a crucial role in a developing country like India. Moreover, there was little technological obsolescence and the product would never go out of fashion. Ambuja Cement established its first plant with a 700,000 metric tonnes per annum capacity in western India in 1986. By 1993, the company had increased this to three million tonnes. In addition, it had set up Indias first bulk cement sea transport system to connect to Indias largest cement market Mumbai. In 1995, this Gujarat-based company set up an integrated plant in Himachal Pradesh and a grinding unit at Ropar in Punjab.This was Punjabs first cement plant. Later, it acquired Modi Cements to stamp a giant footprint in East India. At the turn of the 20th century, Ambuja Cement bought out DLF Cement in Rajasthan to consolidate its position in North India.Two years later, the company constructed a green field plant in Maharashtra to build capacity to 12 million tonnes. By further expanding this, it upped capacity to 15 MTPA by 2005. In twenty years, the company had grown more than twenty times effectively doubling its initial capacity every year Company description Ambuja Cement, a part of Holcim group, is the third largest cement company in India with total capacity of 27m ton under its control. It is one of the lowest cost producers of cement with focus on structurally sound markets of North, West and East. It is also the largest exporter of cement from India. Key investment arguments Best positioned geographically (#1 & #2 in North and West, respectively) to benefit from current upturn in cement prices. Geographical location gives flexibility to choose between domestic and export market. Financially well placed (zero net debt) to drive further consolidation in the industry. Key investment risks Higher dependence on imported coal could impact profitability in price inflation environment. Any downturn in the export market would result in oversupply in the domestic market, resulting in pressure on prices in the key market of Gujarat. MEMBERS OF THE BOARD Mr Suresh Neotia Co-founder and Chairman Emeritus of Ambuja Cements Limited, Mr Neotia is a businessman and industrialist of repute. He is currently a member of the Central Board of the Reserve Bank of India. He is known for his association with numerous cultural institutions and charitable organisations. He was conferred the Padma Bhushan by the President of India in 2008.

Mr Narotam Sekhsaria An industrialist reputed for his business acumen, Mr Sekhsaria is the founder of Ambuja Cements Limited. His path breaking and innovative thinking created new benchmarks for the cement industry. He is currently the Chairman of Ambuja Cements Limited and ACC Limited. Mr Onne van der Weijde Mr van der Weijde is a Dutch national with a bachelors degree in economics and accounting from Rotterdam, and a masters degree in business administration from the University of Bradford. He joined Holcim in 1996; after holding various positions, was appointed Director and General Manager for Holcim (India) Private Limited in March 2005. He was the CFO of ACC for around two years during 2006-2008. He has over 15 years experience in the cement industry, including six years in the Indian cement industry. He is currently Managing Director, Ambuja Cements Limited. Mr B L Taparia Mr Taparia is Company Secretary & Corporate Sustainability Officer at Ambuja Cements Limited and has been with the Company for the past 28 years. He joined Ambuja Cements in 1983 as Deputy Company Secretary, and was Whole-time Director of the Company from 1999 to 2009. He is also a fellow member of the Institute of Company Secretaries of India. Mr B B Tandon, IAS (retd) Mr Tandon was recruited into the Himachal Pradesh cadre of the civil service in 1965, and retired as Secretary Personnel, Government of India. He also served as Secretary Mines and Chief Election Commissioner of India. He is presently on the board of various prominent organisations. Mr P K Laheri, IAS (retd) Recruited into the 1969 batch of the Gujarat cadre, Mr Laheri retired as Chief Secretary in March 2005. He also served as Chairman and Managing Director of Sardar Sarovar Narmada Nigam Limited, Gandhinagar. He held many positions in industry, education, information, water supply, fashion, tourism and rural development during his career.

J.k laxhmi cement company history

JK Lakshmi Cement, member of the JK Organisation is a blue chip cement company operating in India. Launched in 1982, Lakshmi Cement, an ISO9001:2000 company, is built over an area of about 8 square kilometers at Jakaypuram in the Sirohi District of Rajasthan (24.690N 73.003E). It is a public company listed on the Bombay Stock Exchange. As one of the large manufacturers in the Indian cement industry, JK Lakshmi Cement has acquired the ultra modern equipment from Fuller International of the United States of America, and electronic packers from Ventomatic in Italy. The annual installed plant capacity was 3.4 million tonnes per annum in 2007, but was being expanded to 5 million tonnes per annum during 2008 Chronicle of the company thus began in the state of Rajasthan during the year 1938. One of the established names in the cement industry, JK Lakshmi Cement (JKLC) Ltd has state-of-the-art plant at Jaykaypuram, district of Sirohi, Rajasthan having an annual capacity of 3.65 million tonnes. With the use of the latest technology from M/s Blue Circle Industries and modern equipments from M/s Fuller International of USA, the company going from strength to strength and produce JK Lakshmi Cement, JK Lakshmi plast and JK Lakshmi Power Mix. It is also the first cement producer of Northern India to be awarded an ISO 9002 certificate and be accredited by NABL (Department of Science & Technology, Government of India) for its Lab Quality Management systems. During the year 1993-94, the company had received an ISO 9002 certificate. The Company name was changed to J.K Corp Limited from Straw Products Ltd in 24th February of the year 1995 and also in the same year entered into Multi Product Corporation Manufacturing Paper, Cement, and Magnetic Tape. In the year 1998, the company introduced a new brand Lakshmi Chattan. The Company during the year has bagged the prestigious Greentech Safety Award 2003-04 for Safety and Environment from the Greentech Foundation and the Golden Peacock National Award for Environment Management System from the World Environment Foundation. During the year 2004-2005, the company had exited from Magnetic Tape business and in the same year, the company changed its brand name from Lakshmi Cement into JK Lakshmi Cement. The Company during the year 2004-05 commenced marketing of Ready Mixed Concrete (RMC) from Gurgaon based plant under the brand name JK Lakshmi Ready Mix Concrete. The Company name was changed to JK Lakshmi Cement Limited with effect from 6th October of the year 2005. The Company's Scheme of de-merging its Investment Division to another company had been completed in the year 2005-06. The Scheme of Reconstruction, Arrangement and Demerger between JKLC and Ashim Investment Company Limited (AICL) had become effective from 31st March of the year 2006. JK Lakshmi Cement Limited was declared a winner of the Golden Peacock Award for Corporate Social Responsibility for the year 2007. JKCL had commissioned its Phase I Captive Thermal Power (18 MW) plant in March of the year as its significant milestone. During the same year of 2007, the company had enhanced its Kilns, further, it started cement mills No.4 and 5.

Vision

be A Profitably growing innovative and Caring Company, Aspiring to Double the market share and Be among top 7 in the Indian Cement Industry Mission

Double Sales every 4 years, Profit every 5 years Achieve Operational Excellence Create superior value for customer through Premium Products & Brand Positioning Be a workplace of choice-Attract, Retain and grow Talent Pool Continuously enhance shareholders wealth and be a preferred portfolio among investors Socially Responsible Corporate Decision Name Vinita Singhania Bharat Hari Singhania Raghupati Singhania K N Memani Shailendra Chouksey B V Bhargava N G Khaitan Raj Kumar Bansal Pradeep Dinodia S K Wali Brijesh K Daga Ravi Jhunjhunwala Designation Managing Director Vice Chairman & M.D. Director Director Whole-time Director Director Director Nominee (IDBI) Director Whole-time Director Company Secretary Additional Director

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