DATASHEET

SERENA DEMAND MANAGER

Fulfill IT Demand with Real-Time Resource Insight

BENEFITS
Faster reviews and approvals: Reduce unnecessary delays by streamlining the approval process for all IT demand Smarter prioritization: Consistently use best practice criteria to vote, score, and estimate requests What-if portfolio analysis: Quickly assess which IT initiatives are most feasible based on workload, business priorities, and resource bandwidth Total resource visibility: Capture real-time resource availability for application and IT services work Increased IT productivity: Eliminate cumbersome timesheets by automatically capturing your teams efforts Greater flexibility: Quickly change processes on-the-fly to accommodate new demands

Serena Demand Manager provides IT organizations a fast, easy, and intelligent way to prioritize and fulfill all IT demand. Unlike heavyweight tools that take months or years to deploy, Serena Demand Manager enables you to start prioritizing demand in just a few clicks. As part of the Serena Orchestrated IT suite, Serena Demand Manager seamlessly takes business requests from Serena Request Center and routes them to the appropriate parties for review and approval. Collaborative scoring, voting, and resource estimation help IT assess the scope of business requests. Serena Demand Manager also provides what-if portfolio analysis to quickly model various scenarios and help IT select the optimal group of initiatives that can be achieved in a timely manner with the given resources.

Figure 1: Serena Demand Manager enables IT organizations to intelligently route demand for collaborative scoring, prioritization, and work estimation.

Prioritizing work is just the first step of a comprehensive demand management strategy. Having an accurate view of the available resources is also essential for IT to fulfill demand. Serena Demand Manager overcomes one of the biggest hurdles to assessing accurate resource availability by completely automating time capture for all IT work. As IT team members close out service requests or complete development tasks, Serena Demand Manager logs the effort, giving IT leadership a real-time view of how resources are being used to fulfill demand. Having a complete and up-to-date view of resources allows IT to more intelligently determine when new work can be taken on, how reallocation of projects and resources impacts business, and where there are shortages of critical resources.

FEATURES
Best practices prioritization criteria to help standardize scoring across all IT demand Collaborative prioritization and scoring to streamline reviews of IT requests High-level resource estimation for more complex IT initiatives Portfolio waterline views to model the optimal portfolio of IT projects Automated time capture that eliminates inaccurate and manual timesheets Executive resource metrics to help assess real-time resource availability and costs Flexible workflows to adapt to changing types of demands and processes Predefined integrations to Serena Request Center, Serena Service Manager, and the rest of the Serena Orchestrated IT suite

Serena Demand Manager offers IT organizations key capabilities to manage demand for the entire IT application and service delivery lifecycle: Best practices criteria: Easily configurable and out-of-the-box prioritization criteria are based on leading analyst research, helping you accelerate internal discussions and curtail expensive consulting engagements on the best way to assess IT initiatives. Collaborative demand prioritization: Serena Demand Manager automatically routes requests to the appropriate reviewers for scoring using standard criteria. IT can also use high-level resource estimates for planning purposes and portfolio waterline views for determining which initiatives can be realistically accomplished. Automated time capture: Serena Demand Manager leverages the Serena process orchestration platform to capture time and effort directly from an IT team members tools. As tasks are closed out, Serena logs the hours for specific requests, so users dont have to manually fill out timesheets. Executive resource metrics: IT executives can view aggregate information for all IT work, resources, and costs that are based on accurate work numbers. IT organizations have the information needed to intelligently assess the impact of incoming demand and the cost of serving the business. Flexible and adaptable workflows: Prioritization criteria, new lines of business, new IT models, or new partners can impact how IT demand is fulfilled. With Serena Demand Manager, processes can be easily modified to model they way you run IT, so youre not stuck with rigid workflows that are no longer relevant. Predefined integration: As part of the Serena Orchestrated IT suite, Serena Demand Manager is integrated with Serena Request Center to capture all requests from the business. Processbased integration enables IT organizations to easily integrate with any current IT system, so you can spend more time fulfilling demand and less time figuring out how to consolidate your current IT tools.

RELATED SERENA PRODUCTS

Serena Request Center Serena Service Manager Serena Requirements Manager

Figure 2: IT executives can review their portfolio of IT initiatives to quickly determine whats feasible and valuable to the business.

Figure 3: IT executives can get a real-time view of all IT resources by automatically and accurately capturing team members efforts.

BENEFITS Serena Demand Manager helps you orchestrate all your demand across the entire IT application and service delivery lifecycle. With Serena, you can see all your IT work, how all resources are contributing, and the real cost to IT so that you can most effectively meet the needs of your business users.

CONTACT Website: www.serena.com Phone: 1-800-547-7827 Email: info@serena.com

ABOUT SERENA Serena Software provides solutions that orchestrate application delivery, IT operations and business processes for the Global 2000. Serenas mission is to help enterprises orchestrate their world. Its 3,000 active enterprise customers, encompassing almost one million users worldwide, have made Serena the largest independent ALM vendor, and are now using Serena to orchestrate IT service management and many other processes. Headquartered in Silicon Valley, Serena serves enterprise customers from 29 offices in 14 countries. Serena is a portfolio company of Silver Lake Partners, the leader in private investments in technology-enabled industries. For more information on Serena, visit http://www.serena.com.

Copyright 2012 Serena Software, Inc. All rights reserved. All other product or company names are used for identification purposes only, and may be trademarks of their respective owners. March 2012. Document ID: DS-SDM-030612