Questionnaire

Logic and reasoning

1. Look at this series: 2, 6, 18, 54, ... What number should come next? Answer: 162

2.

Look at this series: 5.2, 4.8, 4.4, 4, ... What number should come next? Answer: 3.6 3 3. Which of the following diagrams indicates the best relation between Travellers, Train and Bus? . A. B.

C.

D.

Answer:

Diagram C

4. Which of the following diagrams indicates the best relation between Furniture, Chairs and Tables? A. B.

C.

D.

Answer:

Diagram C

5. Opens are to Eyeballs as Clicks are to: a) enquiries

Answer: Purchases

b) phone calls

c) Purchases

d) All of the above

General Awareness of the industry

1) Name 4 eCommerce Portals each for: a) Baby Stuff: Answer: i. Fisher Price ii. FirstCry iii. Hush Puppies iv. Mom and Me

b) Mobile phones Answer: i. The Mobile Store ii. iii. iv. Univercell Sangeetha Mobiles Flipkart

c) Photoprinting and Gifting Answer: i. ii. iii. iv. Printo Snapfish Picsquare Zoomin

d) Classifieds Answer: i. ii. iii. iv. OLX Quikr Sulekha Freeads

2) Name 2 Venture Capital firms or funding agencies Answer: Venture Capital firms i. ii. Reliance Venture Sequoia Capital

3) Which is the largest eCommerce website in India (on basis of revenue) for the past 6 years continuously? Answer: Flipkart

4) What is meant by SaaS? Answer: Software as a Service (SaaS)

5) Name any 5 ISPs Answer: i. ii. iii. iv. v. BSNL Sify Bharti Airtel Limited Reliance Communications Tata Communications

6) What is the full form of : a) API, b) HTTP, c) URL Answer: a. Application Programming Interface

b. Hypertext Transfer Protocol c. Uniform Resource Locator

Specific to Digital Direct Marketing

1) Name any 3 metrics that can be used as KPIs for a Digital Direct Marketing Campaign? Answer: i. ii. iii. Opens Click throughs Response Rate

2) What is Opt In? How is it different from Opt out? Answer: Opt-in: Permission from 'recipient' to 'marketer' for direct message/ communication

Opt-out: To make a choice of not receiving any direct message/ communication from 'marketer'

Opt-in and Opt-out differs how a 'recipient' initially interacts with the 'marketer'. Opt-in helps in controlling email unsubscribe and building quality list/ database.

3) Name any 3 Email Service Providers Answer: i. ii. iii. Gmail Yahoo Hotmail

4) Name any 2 Social media management tools

Answer: i. ii. Hootsuite Sprout Social

5) How is Direct Marketing different from Digital Marketing? Answer: Direct marketing approach focuses to prompt a specific response or action from the prospect/ consumer/ client. However, digital marketing takes an opposite approach where marketers try to determine the best offer for every prospect/ consumer/ client.

Assignment:
Create a communication calendar for 6 months from January to July for HTCampus.com Or Write a critique on the attached EDM

Answer: Critique on the above embedded EDM Pros of the EDM: Template Design/ Layout/ Message Positioning/ Scroll - Is apt. Cons of the EDM: Email Address: Guess, the mail is reported as 'Spam'. Should have validated and checked the list and qualified prior to sending the communication. Color: The color used for the plus symbol is yellow, the marketer could have used the same color for the text 'Offer also includes' to give a consistent look. The messaging is to attract the audience for Subscription and the associated offer. However, the offer is not highlighted enough to attract the audience. Background color shade is grey shade (much on similar lines of the Template color).

Call to Action Tab should have been exceptionally prominent, being the primary messaging.

Engagement: The engagement with the audience except the main messaging is nil. No social media links for the audience to engage with the marketer/ brand.