X1Product

Quality

ID
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43

8.5
8.2
9.2
6.4
9
6.5
6.9
6.2
5.8
6.4
8.7
6.1
9.5
9.2
6.3
8.7
5.7
5.9
5.6
9.1
5.2
9.6
8.6
9.3
6
6.4
8.5
7
8.5
7.6
6.9
8.1
6.7
8
6.7
8.7
9
9.6
8.2
6.1
8.3
9.4
9.3

X2- EX3X4X5Commerece Technical Complaint Advertisin

Activities
Support Resolution
g
3.9
2.7
3.4
3.3
3.4
2.8
3.7
3.3
3.6
4.5
3.2
4.9
5.6
3.9
4.5
3.2
4
4.1
3.4
4.5
3.8
5.7
3.6
2.4
4.1
3.6
3
3.3
3
3.6
3.4
2.5
3.7
3.3
4
3.2
3.4
4.1
3.6
4.9
3.4
3.8
5.1

2.5
5.1
5.6
7
5.2
3.1
5
3.9
5.1
5.1
4.6
6.3
4.6
5.7
4.7
4
6.7
5.5
5.1
3.6
7.1
6.8
7.4
2.6
5.3
6.6
7.2
5.4
5.7
3
8.5
7.2
6.5
6.1
5.2
6.1
5.9
6.2
3.9
3
3.3
4.7
4.6

5.9
7.2
5.6
3.7
4.6
4.1
2.6
4.8
6.7
6.1
4.8
3.9
6.9
5.5
6.9
6.8
6
7.2
6.4
6.4
5.2
5.9
5.1
7.2
4.7
6.1
5.8
5.5
6
4
4.3
4.5
5.3
5.7
3.9
4.3
4.6
7.3
6.2
4.8
5.5
5.4
6.8

4.8
3.4
5.4
4.7
2.2
4
2.1
4.6
3.7
4.7
2.7
4.4
5
2.4
4.5
3.2
3.3
3.5
3.7
5.3
3.9
5.4
3.5
2.2
3.5
4
4.1
2.6
2.3
5.1
4.5
2.3
5.3
5.5
3
3.5
3.9
2.9
5.8
5.1
3.1
3.8
5.8

X6X7X8Product Salesforce Competitive

Line
Image
Pricing
4.9
7.9
7.4
4.7
6
4.3
2.3
3.6
5.9
5.7
6.8
3.9
6.9
8.4
6.8
7.8
5.5
6.4
5.7
5.3
4.3
8.3
7.3
7.2
5.3
3.9
7.6
4.8
7.6
4.2
6.4
5.1
5.1
4.6
5.4
6.1
6
7.7
4.9
3.9
4.6
6.5
6.6

6
3.1
5.8
4.5
4.5
3.7
5.4
5.1
5.8
5.7
4.6
6.4
6.6
4.8
5.9
3.8
5.1
5.5
5.6
7.1
5
7.8
4.7
4.5
5.3
5.3
3.7
4.2
3.7
4.6
4.7
3.8
4.9
4.7
6.8
2.9
4.5
5.5
5
6.4
5.2
4.9
6.3

6.8
5.3
4.5
8.8
6.8
8.5
8.9
6.9
9.3
8.4
6.8
8.2
7.6
7.1
8.8
4.9
6.2
8.4
9.1
8.4
8.4
4.5
3.7
6.2
8
7.1
4.8
9
4.8
7.7
5.2
6.6
9.2
8.7
8.4
5.6
6.8
7.7
9
8.2
9.1
8.5
7.4

44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90

5.1
8
5.9
10
5.7
9.9
7.9
6.7
8.2
9.4
6.9
8
9.3
7.4
7.6
10
9.9
8.7
8.4
8.8
7.7
6.6
5.7
5.7
5.5
7.5
6.4
9.1
6.7
6.5
9.9
8.5
9.9
7.6
9.4
9.3
7.1
9.9
8.7
8.6
6.4
7.7
7.5
5
7.7
9.1
5.5

5.1
2.5
4.1
4.3
3.8
3.7
3.9
3.6
2.7
2.5
3.4
3.3
3.8
5.1
3.6
4.3
2.8
3.2
3.8
3.9
2.2
3.6
3.8
4
3.7
3.5
3.6
4.5
3.2
4.3
3.7
3.9
3
3.6
3.8
3.5
3.4
3
3.2
2.9
3.2
2.6
3.5
3.6
2.6
3.6
5.5

6.6
4.7
5.7
7.1
6.8
3.7
4.3
5.9
3.7
4.8
5.7
3.8
7.3
4.8
5.2
5.3
7.2
8.4
6.7
3.8
6.3
5.8
3.5
7.9
4.7
3.8
2.7
6.1
3
2.7
7.5
5.3
6.8
7.6
7
6.3
4.9
7.4
6.4
5.8
6.7
6.7
4.1
1.3
8
5.5
7.7

6.9
7.1
5.9
6.3
7.5
6.1
5.8
4.2
7.4
6.1
4.4
5.8
5.7
7.7
5.8
3.7
6.9
6.1
5
5.1
4.5
4.1
6.7
6.4
5.4
3.5
5.3
5.9
3.7
6.6
4.7
5.5
5
4.6
6.2
7.6
4.1
4.8
4.9
3.9
3.6
6.6
4.5
3
6.7
5.4
7

4.4
3.6
5.8
2.9
5.7
4.2
4.4
3.4
2.7
3.2
3.3
3.2
3.7
4.5
5.6
4.2
2.6
2.8
4.5
4.3
2.4
4.9
5.4
2.7
4.3
2.9
3.9
6.3
4.8
6.5
5.6
5
5.4
4.7
4.7
5.5
4
4
2.4
2.9
2.2
1.9
3.5
3.5
3.5
4.2
5.6

5.4
7.7
6.4
5.4
5.7
7
6.9
4.7
7.9
7.3
6.4
4.6
6.4
7.2
6.6
5.4
5.8
7.8
4.7
4.7
4.7
4.7
5.7
5.5
5.3
4.1
3.9
5.3
6.3
6.3
7
4.9
5.9
4.6
6.5
7.5
5
5.9
6.8
5.6
2.9
7.2
4.1
4.2
7.2
6.2
5.7

7.8
3
5.5
4.5
6
6.7
5.8
4.8
3.1
4.6
4.7
4.7
5.5
6.9
5.4
4.5
3.5
3.8
5.9
4.8
3.4
4.8
6
5.1
4.9
4.5
5.3
7.1
4.5
6
6.7
6
4.8
5
4.9
5.9
5.9
4.8
4.6
4
5
4.3
4.5
4.9
4.3
4.6
8.2

5.9
5.2
8.4
3.8
8.2
6.8
4.7
7.2
5.3
6.3
5.2
8.7
7.4
9.6
4.4
3.8
5.4
4.9
6.7
5.8
6.2
7.2
8.2
6.2
6
7.6
7.1
8.4
5
8.7
6.8
6.8
4.9
7.4
8.5
4.6
7.8
4.9
6.8
6.3
8.4
5.9
7.6
8.2
5.9
8.3
6.3

91
92
93
94
95
96
97
98
99
100

9.1
7.1
9.2
9.3
9.3
8.6
7.4
8.7
7.8
7.9

3.7
4.2
3.9
3.5
3.8
4.8
3.4
3.2
4.9
3

7
4.1
4.6
5.4
4
5.6
2.6
3.3
5.8
4.4

4.1
2.6
5.3
7.8
4.6
5.3
5
3.2
5.3
5.1

4.4
2.1
4.2
4.6
4.7
2.3
4.1
3.1
5.2
5.9

6.3
3.3
8.4
7.5
6.4
6
4.4
6.1
5.3
4.2

5.4
4.5
4.8
5.9
5.5
5.7
4.8
2.9
7.1
4.8

7.3
9.9
7.1
4.6
7.4
6.7
7.2
5.6
7.9
9.7

X12X9X11X13X14X10- New
Price
Warranty
Order &
Delivery Satisfactio
Products
Flexibilit
& Claims
Billing
Speed
n
y
4.7
4.3
5
5.1
3.7
8.2
5.5
4
3.9
4.3
4.9
5.7
6.2
4.6
5.4
4
4.5
8.9
7
3.6
4.3
4.1
3
4.8
6.1
4.5
4.5
3.5
3.5
7.1
5.1
9.5
3.6
4.7
3.3
4.7
4.8
2.5
2.1
4.2
2
5.7
5.4
4.8
4.3
6.3
3.7
6.3
5.9
4.4
4.4
6.1
4.6
7
5.4
5.3
4.1
5.8
4.4
5.5
5.8
7.5
3.8
3.7
4
7.4
5.8
5.9
3
4.9
3.2
6
6.5
5.3
5.1
4.5
4.4
8.4
6.7
3
4.5
2.6
4.2
7.6
6
5.4
4.8
6.2
5.2
8
6.1
5
4.3
3.9
4.5
6.6
6.7
5.4
4.2
6.2
4.5
6.4
6.2
6.3
5.7
5.8
4.8
7.4
5.4
6.1
5
6
4.5
6.8
5.8
6.7
4.5
6.1
4.4
7.6
7.1
4.6
3.3
4.9
3.3
5.4
6.4
6.5
4.3
3
4.3
9.9
6.7
6
4.8
3.4
4
7
6.4
4.2
6.7
4.4
4.5
8.6
6.5
3.9
4.7
5.3
4
4.8
6.1
3.7
5.6
6.6
3.9
6.6
6.9
6.7
5.3
3.8
4.4
6.3
6.5
5.9
4.3
5.2
3.7
5.4
5.8
6
5.7
3.8
4.4
6.3
4.9
7.2
4.7
5.5
3.5
5.4
7.7
3.3
3.7
2.7
3.3
6.1
6.8
6.1
3
3.5
3
6.4
5.7
4.2
3.5
4.5
3.4
5.4
5.9
3.8
4.7
6.6
4.2
7.3
6.2
6
2.5
4.3
3.5
6.3
6.1
6.5
3.1
2.9
2.5
5.4
6.4
4.3
3.9
3.5
3.5
7.1
6.1
4.4
5.2
4.6
4.9
8.7
5.2
7.1
4.7
6.9
4.5
7.6
5.1
6.8
4.5
4.9
3.2
6
4.1
1.7
4.6
5.8
3.9
7
4.9
6.2
4.1
4.5
4.1
7.6
5.1
4.1
4.6
4.6
4.3
8.9

7.2
5.1
6.4
6.7
6.6
5.9
5.2
5.7
5.3
6.3
6.4
5.3
6.6
6.4
6.7
6.7
6.2
7.2
5.1
5
6
6.5
5.4
7.5
5.6
5.1
5.2
7.1
5.2
4.7
7.2
5.7
7.3
8.1
7.3
6.6
6.1
5.9
6.3
6.1
7.3
6.5
4.9
4.3
6.9
6.5
7.4

5.2
3.9
5.1
3.7
4.8
7.2
3.6
5.3
5
9.2
4.4
4.2
5.9
7.4
6.4
4.5
7
4.5
4.2
7.2
4.7
3.9
5
6.4
2.5
5.2
5.5
5.7
2.5
6.3
4.6
3.6
7.6
6.6
2.4
3.1
3.5
6.9
5.1
4
6.5
4.1
2.8
7.6
7.7
4.1
4.9

4.9
4.3
5.2
5
6.5
4.5
4.1
4
4.5
4.7
3.2
4.9
4.1
5.7
4.6
3.7
5.6
5.4
2.7
4.4
3.3
3.5
4.7
5
4.5
4
4.7
5.4
2.9
4.6
4.1
4.4
3.1
4.5
4.3
5.2
2.6
3.2
4.3
2.7
2
4.7
3.4
2.4
5.1
4.6
5.5

6.3
4.2
5.8
4
7.3
3.4
4.2
3.6
4.3
4.6
2.7
6.6
3.2
6.5
3.9
4
4.9
3.9
5
3.7
3.1
3.6
7.3
6.2
5.9
5.4
6.6
6.1
2.6
5.6
3.4
5.1
4.3
5.8
4.5
4.1
3.1
4.3
3.7
3
3.7
3.9
5.4
4.8
3.9
4.3
6.7

4.5
4.7
4.8
3.5
5.2
3.9
4.3
2.8
4.9
4.6
3.3
4.2
3.4
5.5
4
3.5
4
4.5
3.6
2.9
2.6
2.8
5.2
4.5
4.3
3.4
3.9
4.4
3.1
4.6
3.9
3.7
3.8
3.9
4.1
4.6
2.7
3.8
4
3
1.6
4.3
3.4
3.1
4.3
3.9
4.9

7.6
5.5
7.4
7.1
7.6
8.7
8.6
5.4
5.7
8.7
6.1
7.3
7.7
9
8.2
7.1
7.9
6.6
8
6.3
6
5.4
7.6
6.4
6.1
5.2
6.6
7.6
5.8
7.9
8.6
8.2
7.1
6.4
7.6
8.9
5.7
7.1
7.4
6.6
5
8.2
5.2
5.2
8.2
7.3
8.2

7.5
5.5
6.2
6.4
5.3
5.8
4.5
5
6
5.7

4.6
3.5
6.6
4.9
4.8
3.6
6.4
4.3
5.7
5.8

4.4
2
4.4
4.8
3.6
4.9
4.2
3.1
4.3
3.4

3
4
2.6
4.1
3.2
3.6
5.6
2.9
4.9
5.4

3.3
2.4
4.2
4.6
3.4
3.6
3.7
2.5
3.9
3.5

7.4
4.8
7.6
8.9
7.7
7.3
6.3
5.4
6.4
6.4

ID
X1- Product Quality
X2- E-Commerece Activities
X3- Technical Support
X4- Complaint Resolution
X5- Advertising
X6- Product Line
X7- Salesforce Image
X8- Competitive Pricing
X9- Warranty & Claims
X10- New Products
X11- Order & Billing
X12- Price Flexibility
X13- Delivery Speed
X14- Satisfaction

X1
X2
X3
X4
X5
X6
X7
X8
X9
X10
X11
X12
X13
X14

1
8.5
3.9
2.5
5.9
4.8
4.9
6
6.8
4.7
4.3
5
5.1
3.7
8.2

2
8.2
2.7
5.1
7.2
3.4
7.9
3.1
5.3
5.5
4
3.9
4.3
4.9
5.7

3
9.2
3.4
5.6
5.6
5.4
7.4
5.8
4.5
6.2
4.6
5.4
4
4.5
8.9

Product Quality
X1- Product Quality
E-Commerece
X2- Activities
E-Commerece Activities
Technical Support
X3- Technical Support
Complaint Resolution
X4- Complaint Resolution
AdvertisingX5- Advertising
Product Line
X6- Product Line
Salesforce Image
X7- Salesforce Image
Competitive
X8Pricing
Competitive Pricing
Warranty &X9Claims
Warranty & Claims
New Products
X10- New Products
Order & Billing
X11- Order & Billing
Price Flexibility
X12- Price Flexibility
Delivery Speed
X13- Delivery Speed
SatisfactionX14- Satisfaction

4
6.4
3.3
7
3.7
4.7
4.7
4.5
8.8
7
3.6
4.3
4.1
3
4.8

5
9
3.4
5.2
4.6
2.2
6
4.5
6.8
6.1
4.5
4.5
3.5
3.5
7.1

6
6.5
2.8
3.1
4.1
4
4.3
3.7
8.5
5.1
9.5
3.6
4.7
3.3
4.7

.
.
.
.
.
.
.
.
.
.
.
.
.
.
.

.
.
.
.
.
.
.
.
.
.
.
.
.
.
.

.
.
.
.
.
.
.
.
.
.
.
.
.
.
.

98
8.7
3.2
3.3
3.2
3.1
6.1
2.9
5.6
5
4.3
3.1
2.9
2.5
5.4

99
7.8
4.9
5.8
5.3
5.2
5.3
7.1
7.9
6
5.7
4.3
4.9
3.9
6.4

100
7.9
3
4.4
5.1
5.9
4.2
4.8
9.7
5.7
5.8
3.4
5.4
3.5
6.4

> cor(data)
X6...Product.Quality
X7...E.Commerce.Activities
X8...Technical.Support
X9...Complaint.Resolution
X10...Advertising
X11...Product.Line
X12...Salesforce.Image
X13...Competitive.Pricing
X14...Warranty...Claims
X15...New.Products
X16...Order...Billing
X17...Price.Flexibility
X18...Delivery.Speed
X19...Satisfaction

X6...Product.Quality
X7...E.Commerce.Activities
X8...Technical.Support
X9...Complaint.Resolution
X10...Advertising
X11...Product.Line
1.00000 -0.13716 0.09560 0.10637 -0.05347 0.47749
-0.13716 1.00000 0.00087 0.14018 0.42989 -0.05269
0.09560 0.00087 1.00000 0.09666 -0.06287 0.19263
0.10637 0.14018 0.09666 1.00000 0.19692 0.56142
-0.05347 0.42989 -0.06287 0.19692 1.00000 -0.01155
0.47749 -0.05269 0.19263 0.56142 -0.01155 1.00000
-0.15181 0.79154 0.01699 0.22975 0.54220 -0.06132
-0.40128 0.22946 -0.27079 -0.12795 0.13422 -0.49495
0.08831 0.05190 0.79717 0.14041 0.01079 0.27308
0.02699 -0.02743 -0.07358 0.05940 0.08417 0.04616
0.10430 0.15615 0.08010 0.75687 0.18424 0.42441
-0.49314 0.27067 -0.18610 0.39451 0.33355 -0.37797
0.02772 0.19164 0.02544 0.86509 0.27586 0.60185
0.48633 0.28275 0.11260 0.60326 0.30467 0.55055

X12...Salesforce.Image
X13...Competitive.Pricing
X14...Warranty...Claims
X15...New.Products
X16...Order...Billing
X17...Price.Flexibility
X18...Delivery.Speed
X19...Satisfaction
-0.15181 -0.40128 0.08831 0.02699 0.10430 -0.49314 0.02772 0.48633
0.79154 0.22946 0.05190 -0.02743 0.15615 0.27067 0.19164 0.28275
0.01699 -0.27079 0.79717 -0.07358 0.08010 -0.18610 0.02544 0.11260
0.22975 -0.12795 0.14041 0.05940 0.75687 0.39451 0.86509 0.60326
0.54220 0.13422 0.01079 0.08417 0.18424 0.33355 0.27586 0.30467
-0.06132 -0.49495 0.27308 0.04616 0.42441 -0.37797 0.60185 0.55055
1.00000 0.26460 0.10746 0.03164 0.19513 0.35224 0.27155 0.50021
0.26460 1.00000 -0.24499 0.02316 -0.11457 0.47111 -0.07287 -0.20830
0.10746 -0.24499 1.00000 0.03520 0.19707 -0.17025 0.10939 0.17754
0.03164 0.02316 0.03520 1.00000 0.06854 0.09413 0.10575 0.07090
0.19513 -0.11457 0.19707 0.06854 1.00000 0.40697 0.75100 0.52173
0.35224 0.47111 -0.17025 0.09413 0.40697 1.00000 0.49669 0.05595
0.27155 -0.07287 0.10939 0.10575 0.75100 0.49669 1.00000 0.57704
0.50021 -0.20830 0.17754 0.07090 0.52173 0.05595 0.57704 1.00000