PATRICIALIMA

Por t f o l io 2 013
Participator y Innovation + Design + Strategy + User Experience

PROJECTS 2013
(Participator y Innovation + User Experience Research + Service Design)

01
SHARED KITCHEN CONCEPT
Innovation Camp, Copenhaguen JULY, 2013
S U S T A I N A B L E M U L T I F U N C T I O N A L K I C T H E N 6 5 +

03
INTERACTIVE PEACE MONUMENT concept Snderborg Multicultural Society JULY, 2013

05
SNDERBORG WELCOME EXPERIENCE Participatory Innovation course FEB-JUNE, 2013
UNIVERSITY OF SOUTHERN OF DENMARK

07
ENTREPRENEURSHIP AS SOCIAL INTERCATION

09
BRIGHT GREEN TOURISM Design for Complexity course APRIL, 2013
UNIVERSITY OF SOUTHERN OF DENMARK

Business Profile course FEB-JUNE, 2013

UNIVERSITY OF SOUTHERN OF DENMARK

SHARED KITCHEN CONCEPT

Innovation Camp, Copenhagen JULY, 2013
Throughout 5 days of an intense Innovation Camp realized in July of 2013 in Copenhagen, 5 groups were formed. 7 students from different programs and universities of the baltic countries (Denmark, Latvia, Lithuania, Finland and Sweden) were put together with the purpose to develop a multi-functional and sustainable kitchen for elderly people (65+). From the second day, a business group interested in theme of each team joined to ensure their potential for implementation. The Shared Kitchen Concept was created by my group driven by the relevance of the social interaction. In short, the concept brings a combination of a service and a product that working together empower any person (independent of the limitations that come with age) to cook together in and outdoor.

01 PatrciaLima Portfolio | Projects 2013

SHARED KITCHEN CONCEPT

Our target customers are families, senior clubs as well as individual elderly. They might be people who participate either in preorganised event or they may cook their meals for themselves only. There is a variety of options for contracting our service. Among them we can distinguish traditional contact or through the website application. Within the service customers are provided with transportation, food, all kind of kitchen modules and cleaning

THE
KEY

SERVICE
Event managers Food/product suppliers Municipalities Assemblage/transportation

THE

CONCEPT

CUSTOMERS
contract the service

SERVICE PROVIDER

As designers we are aware that European societies are ageing. By 2050, one in a ve people in developing countries is going to be at the age of 60. This will have a signicant e ect on the products and services. There is a lot of challenges in order to manage and fulll needs of this new target group. Based on the Abraham Maslovs psychological theory of needs hierarchy, social needs as belonging, love, a ection are essential. Relationships and interaction elderly with others help to fulll their needs for companionship and acceptance. Consequently, it contributes to improved involvement of (elderly) people in social or community. Nowadays we experience the rapid development of technology and, in a result, people constantly are being provided with the solutions that allow them to keep in touch with others. Today we can easily make a virtual connection with our friends and family via tablets, smartphones etc. no matter where we are. Regardless of the role of advanced technology, the value of meeting real people is priceless. Taking this into consideration, our goal was to generate an idea that ensures the need for new products and what is more important, it will create opportunities to improve the quality of elderly people social life. That is why in the center of our innovative kitchen solution is user. On the other hand there is still a business space to be lled with products that will make the idea complete.

PARTNERS: Furniture manufacturers

app physically

FAMILIES
known

ACTIVE PARTICIPATION

www

website

KITCHEN
SENIOR GROUPS

SHAREDKITCHEN

OR

PASSIVE PARTICIPATION
strangers

take part in a event

TRANSPORTATION AND SETTING UP

KITCHEN + FOOD

The product allows to organize an event regardless of the number of participants. In other words, it can be used by di erent number of people and in di erent occasions. This is possible thanks to the modularity and simplicity of the modules. The strongest value is that elderly people can share a meaningful experience during the whole process of preparing and eating their meals. Customers can then cook their favourite dishes anywhere.

SENIORS

THE

PRODUCT
The product is exible enough to organise shared cooking for elderly from a senior club as well as for elderly from neighbourhood. If the solution proves to be a successful way to improve elderly social lives, there will be a chance to spread the idea of shared cooking to a global scale. This is how the innovative approach to kitchen can turn out to be the movement. By doing so, we believe that we can change the meaning of a kitchen for 65+ and also make it sustainable and really needed.
Tallinn University of Technology

THE

TEAM
MAGDALENA BLASZKA
Poznan University of Life Sciences

AAP IHO

ADAM MAJEWSKI
Poznan University of Life Sciences

MATISS ZVAIGZNE
Art Academy of Latvia

PatrciaLima Portfolio | Projects 2013

University of Southern Denmark

PATRCIA LIMA

PETTER OLSSON
Gottenborg University, HDK

Lahti Institute of Design Alytus Jotvingiai Gymnasium SHARED KITCHEN CONCEPT 02

PAIVI SIPPOLA

ROKAS GIRULIS

INTERACTIVE PEACE MONUMENT concept Snderborg Multicultural Society JULY, 2013

This project has started up in an award with the goal to create ideas to improve the tourism in Snderborg. The winners (Palle Ericksen and Richardt Nielsen) have proposed a peace monument that somehow would be built in the water, could be interacted by people and would be placed both in Snderborg and in Flensburg. Few months later I was hired to further develop the idea coming up with a concept that is simple to implement and meanigful for the city. My main contribution so far has been to shape the concept through a water fountain that would spread water from top to bottom, forming a stable courtain of water in what projections could be set. An interactive system (that includes physical stations, a website and an app) is also part of the development of this concept. While I am working on the argument for the proposal of the concept, Behnam Chaboki (my partner in this part of the project) is working on a scale prototype. The next step is to present the proposal for key future partners in Snderborg to move the project towards its possible implementation.

03 PatrciaLima Portfolio | Projects 2013

INTERACTIVE PEACE MONUMENT CONCEPT

SNDERBORG DENMARK

Water Park Hotel

interaction station

PEACE MONUMENT

interaction station

interaction station

SDU - Alsion

Art Center

PatrciaLima Portfolio | Projects 2013

INTERACTIVE PEACE MONUMENT CONCEPT 04

SNDERBORG WELCOME EXPERIENCE Participatory Innovation course FEB-JUNE, 2013

UNIVERSITY OF SOUTHERN OF DENMARK

As part of the course called Participatory Innovation, a group of students from the programmes IT Product Design and Innovation & Business worked on a project that aimed to improve the newcomers experience in Snderborg. The project has used techniques as Cultural Probes (borrowed from the Etnography field of study), Co-creation workshop (that invited different profiles of users to generate ideas together with us), personas, customer journey map, among others. The final solution was expressed in a event that brought together danes and foreigners. A sort of labyrinth placed downtown on 31st of May and 1st of June provided different thematic rooms where people could experience and talk about danish food, language and activities (sport, art and culture) in Snderborg (also through games). Two partners were the key for the approval and real implementation of this project: Snderborg Erhvervs- og Turistcenter and Snderborg Multicultural Society.

05 PatrciaLima Portfolio | Projects 2013

SNDERBORG WELCOME EXPERIENCE

PatrciaLima Portfolio | Projects 2013

SNDERBORG WELCOME EXPERIENCE 06

ENTREPRENEURSHIP AS SOCIAL INTERACTION

Business Profile course FEB-JUNE, 2013

UNIVERSITY OF SOUTHERN OF DENMARK

This project aimed to explore how entrepreneurs work with innovation; to explore and develop attention points in understanding entrepreneurship as social processes of interaction between people. Through interviews and engagement with entrepreneurs and key stakeholders, their actual social practices and the influence on the progress as innovators were explored. It was focused on a new local activity in Snderborg named the I-factory which has within a year gathered almost 40 entrepreneurs. We treated entrepreneurship as socially constructed through local interactions between players and identify key themes in these interactions within the organisation, such as leadership, becoming part of the initiative and trust/mistrust. To do so we have conducted presential and virtual interviews as well as workshops that aimed to understand the collaboration between entrepreneurs. As a result we created a short video, a report with strategic recommendatios for improvement as well as an academic paper approved for the CINET-Conference (to be presented in Amsterdam, Nov-2013)

07 PatrciaLima Portfolio | Projects 2013

ENTREPRENEURSHIP AS SOCIAL INTERACTION

PatrciaLima Portfolio | Projects 2013

ENTREPRENEURSHIP AS SOCIAL INTERACTION 08

BRIGHT GREEN TOURISM Design for Complexity course APRIL, 2013

UNIVERSITY OF SOUTHERN OF DENMARK

The purpose of Bright Green Tourism has been to discover ways to increase public interest in visiting Snderborg with a unique focus on connecting both tourism and sustainable energy. Collaborating with SET Snderborg and Project Zero, the Bright Green Tourism expanded to include other stakeholders inviting input and feedback from many other local businesses such as: the Snderborg Municipality, SDU Snderborg and SDU Kolding, Universe, Servodan, Joltech, Shopping Hovedstaden and iFabrikken. As part of a the IT Product Design course at SDU Snderborg, the intended outcome of this two week project, was to present possible directions for the stakeholders to develop and work with further.

09 PatrciaLima Portfolio | Projects 2013

BRIGHT GREEN TOURISM

PatrciaLima Portfolio | Projects 2013

BRIGHT GREEN TOURISM 10

OTHER PROJECTS
(Product Design + Strategic Design + Graphic Design)

11 PatrciaLima Portfolio | OTHER PROJECTS

GRAPHIC DESIGN
DENMARK AND AUSTRALIA, 2012-2013

sample of

PatrciaLima Portfolio | OTHER PROJECTS

GRAPHIC DESIGN 12

STRATEGIC DESIGN
BRAZIL, 2011
DESING THINKING WORKSHOPS (90)
MJV - Tecnology and Innovation company So Paulo, SP, Brazil. October, 2011,

professional

REINTEGRATION OF PRISIONERS INTO THE LABOR MARKET

Design Possvel (Non-Governamental Organization) So Paulo, SP, Brazil.

December, 2011

INNOVATION TRAINING TO A BANK TEAM

MJV - Tecnology and Innovation company So Paulo, SP, Brazil. September, 2011

INNOVATION LAB DIAGNOSTICS

MJV - Tecnology and Innovation company So Paulo, SP, Brazil. August, 2011

13 PatrciaLima Portfolio | OTHER PROJECTS

PRODUCT DESIGN
BRAZIL, 2009 - 2010

academic concepts of

PatrciaLima Portfolio | OTHER PROJECTS

PRODUCT DESIGN CONCEPTS 14

RECENT PUBLICATIONS
CREATING AN INNOVATION MODEL THROUGH A PARTICIPATORY DESIGN PERSPECTIVE Participatory Innovation Conference 2012, Melbourne, Australia www. pin-c2012.org/ January 12, 2012
The purpose of this paper is to explore the challenges of engaging stakeholders in a co-creation process to bring an innovation culture into their daily working routine. This paper presents a case study, from a design consultancy point of view, in which an ethnographic research and collaborative activities were conducted. Through this case, we discuss the role of the design team, also named design consultants, in organising and facilitating this process. The findings of the study contributes to the field of participatory innovation because of its reflection on the challenges and issues of engaging stakeholders, with different interests and backgrounds, in the design process.

FLOW: Tangible Tool to Facilitate Design Processes Proceeding of SiDER13 April 10, 2013
This paper presents an understanding of how Tangible Models add value in creating a teams Design Process. First we give a brief overview of the work been done in the field of tangible (business) models and investigate different kind of Design Processes Models. Then the discussion is driven into a case study of a tangible tool to facilitate design process named FLOW.

VISUALIZING COMPLEX INFORMATION THROUGH TANGIBLE TOOLS Participatory Innovation Conference 2013 Lahti, Finland June 19, 2013
This paper presents a concern regards to how information can be processed in a simple way in order to reach a common understanding between stakeholders. It suggests that a combination of visualization and tangibility might facilitate collective sense making of complex information. To do so, the paper explores the discussions of Business Tangible Models and Visual Representations. It also brings into play a study case conducted by a team of consultants in an IT Department of a multinational organization. Finally, it discusses how the understanding presented could be used to help consultant professionals to quickly be acquainted with projects and organizations that they have never worked with before, this way reaching a shared understanding of complex information by stakeholders with different roles and backgrounds.

ABOUT ME

I am a product designer, skilled and enthusiastic about service design, project management and data visualization.

PAST RELEVANT EXPERIENCES Service Designer Proto Partners (2012 - Sydney, Australia) Strategic Designer MJV Technology & Innovation (2011 - So Paulo, Brazil) Design Researcher Design Possvel (Non-governmental organization) (2010 - So Paulo, Brazil) Industrial Design Intern Briel - Industria de Electrodomesticos (2010 - Porto, Portugal)

My passion is to bridge anthropologist viewpoints with technical areas in order to develop and deliver meaningful solutions to people.
From a user-driven perspective I seek to work in innovation teams that combine strategic design and business.

patriciavieiralima@gmail.com

patriciavieiralima@gmail.com
SNDERBORG, DENMARK JULY/2013