Professional Documents
Culture Documents
Cadbury Dairy Milk
Cadbury Dairy Milk
"Fruit and Nut" redirects here. For the Indian films, see Fruit and Nut (film).
Dairy Milk
Product type
Confectionery
Owner
Country
United Kingdom
Introduced
1905
Related brands
Markets
Worldwide
Website
cadburydairymilk.co.uk
Dairy Milk is a brand of milk chocolate currently manufactured by Cadbury, except in the United States where it is made by The Hershey Company. It was introduced in the United Kingdom in 1905 by and now consists of a number of products. Every product in the Dairy Milk line is made with exclusively milk chocolate.
Contents
[hide]
1 History 2 Production
2.1 Fairtrade
3 Advertising
o o o o
3.1 Pre-2007 advertising 3.2 Glass and a Half Full Productions (20072011) 3.3 Glass and a Half Full Records 3.4 Joyville (2012present)
In September 2012, smaller bars of Cadbury Dairy Milk started to appear on British shelves. The standard countline shrank from 49g to 45g while appearing in a newly moulded shape. Further, the 400g blocks shrank down to 360g. Dairy Milk is sold in the United States under the Cadbury label, but it is manufactured by The Hershey Company in Pennsylvania.
On 5 September 2008, the Gorilla advert was relaunched with a new soundtrack Bonnie Tyler's "Total Eclipse of the Heart" a reference to online mash-ups of the commercial. Similarly, a version of the truck advert appeared, usingBon Jovi's song "Livin' on a Prayer". Both remakes premiered once again during the finale of Big Brother 2008.[14] In January 2009, 'Eyebrows', the third advert in the series, was released, of two children moving their eyebrows up and down rapidly to a set electro-funk beat: "Don't Stop the Rock" by Freestyle.[15] In April 2010, a fourth advert aired, entitled 'Chocolate Charmer', containing a scientist mixing milk and chocolate to make a dairy milk bar to the tune of "The Only One I Know" by The Charlatans. This was subtly different to the others as it did not feature the 'A Glass and a Half Full Production' title card at the start. In April 2011, a fifth advert aired, known as 'Charity Shop' or 'Dancing Clothes', featuring dancing clothes at a charity shop to the tune of "We Don't Have to Take Our Clothes Off" by Jermaine Stewart. This exposed the song to a new generation who downloaded the track and returned the song to the UK Top 40 so far reaching no. 29. This ad also marks the return of the Glass and a Half Full title card.
the Keynsham factory resulted in the omission of nut allergy labels from 250g Dairy Milk Double Chocolate bars. The 2008 Chinese milk scandal did not leave Cadbury unaffected, after many mainland Chinese manufactured Dairy Milk (trademark of Cadbury) were tainted with melamine. Melamine is a toxic chemical, particularly to infants, which may be safely used in plastic manufacturing.[17]