PUBLIC RELATION IN EDUCATIONAL INSTITUTE DEFINITION: Educational public relations are a planned and systematic two way process

of communication between an educational organization and its internal and external publics. Its program serves to stimulate a better understanding of the role objective and need of the organization. Educational public relations is planned and systematic

interprets public attitudes identifies the policies and procedure of an individual organization with a public interest the policies and execute a program of action to encourage public involvement. National School Public Relations Association 1969 AIMS AND OBJECTIVES OF EDUCATIONAL ADMINISTARATOR PUBLIC RELATIONS: 1. To provide efficient social life to the students and to prepare them in the art of living together 2. To bring school or college and community closes to each other 3. To prepare the students for some vocation or profession which according to their interest and ability 4. To help the students in unfolding and blossoming of their personality 5. To enable the students to have the right type of philosophy of life 6. To help in educational exports according to their saluted vocation or profession 7. To bring harmony between the plans and task

8. To provide healthy atmosphere for experimentation and research 9. To train his faculties to widen his outlook 10. 11. To cultivate his mind to form and strength his character To build up his mind and body and give him health and

strength FUNCTIONS OF THE EDUCATIONAL ADMINISTRATOR Principal of school or college of nursing or director of nursing educational institution, principal exercises control over a wide range of functions can be divided to educational, professional, personnel and administrator as follows EDUCATIONAL: 1. Planning and implementing and evaluating own teaching 2. Guide a own specific group of students 3. Implementing assessment procedure 4. Participating in curriculum development and innovation 5. Acting on a consultant for maintaining on effective clinical environment 6. Teaching in both class room and clinical setting 7. Participating in education programmer in nursing staff PROFESSIONAL: 1. Maintaining clinical expertise 2. Enhancing own professional and personal developments 3. Assuring senior management responsibilities during senior management absence PERSONNEL: 1. Participating in recruitment and selection procedure for students 2. Helping and counselling students

3. Monitoring of students progress incline settings 4. Guiding and evaluating student teacher during teaching placement in the school or college 5. Participating actively in the appraisal and performance review system ADMINISTRATION: 1. Maintenance of records of student progress 2. Provision of reference for students 3. Participating in time table planning as regard 4. Attending and contributing to all educational meeting 5. Attending educational social functions as required 6. Conducting different committee meetings CLINICAL: 1. Organization and management of patient care 2. Teaching students in clinical areas. Eg. demonstration 3. To monitoring clinical procedures applying sensitive 4. Principle while doing procedure 5. To monitoring clinical progress of student within the unit or ward 6. Helping and counselling students and train them 7. Safe guarding the health status of all students 8. Performing and performance review of students 9. Providing to both education and service with regard to education in the clinical experience for students 10. Observe nursing care and sufficient suppuration for student NEED FOR PUBLIC RELATION 1. Lessens patients anxiety 2. Promotes early recovery 3. Establishes confidence in hospital

4. Support chronic patients PURPOSES OF SCHOOL PUBLIC RELATIONS 1. To supply information about the work of the schools 2. To establish confidence in schools 3. To rally support for proper maintenance of educational program 4. To develop awareness of the importance of education in a democracy 5. To improve the partnership concept by uniting parents and teachers in meeting the educational needs of students 6. To evaluate the offerings of the school in meeting the need of the students in the educational community 7. To encourage an understanding an co-operation between the citizens and the public servant 8. To increase prestige and good will and to prefect life of the organization by safe guarding 9. To correct misunderstanding as to the aims and objectives of the schools PRINCIPLES OF PUBLIC RELATIONS 1. In developing a public relations program such item as the following should be checked 2. Is there a system for dispersing information to local radio and press out sets 3. After all the information has been gathered a program should be developed which meets the needs as shown by the research that has been done. 4. The formation of a public relations will be determined by the need of the organization effectively for a well rounded program

5. The person directly in charge of the public relations program must have complete knowledge of the professional and organization represented 6. Individual assigned public relations work should modestly stay in the background instead as seeking the time light keep abreast of the things that affect the program develop make contact that will be helpful. FUNCTIONS OF PUBLUC RELATIONS PERSON: 1. Personnel communication: Within the institution and clientele group 2. Printed communication: Direct main, books, pamphlets, preservation dealing with journalists 3. Visual communicator: Photographs, films and visual aids, T.V 4. Audio communication: Radio, tape records 5. Specialized communication Promotions and sponsored events community events community relations, customer, relations, sealer relations, share holder relations, raising fund international public relations, politics and government conference. PUBLIC RELATION OPERATES IN TWO AREAS Within an organization: 1. The first area within an organization is between leadership and the people 2. Second to area is between difficult professional and specialists. Every organization is subject to professional jealousies. Conflicts or interest and personalities employee communication,

3. A third area is between different departments. There is frequently competition for funds, honours, and fever with an organization 4. Public relations also operates between individual on all levels of authority and responsibility

Between an organization and in environment 1. This may be between the organization and the community 2. It also inter groups or organization and regulates with other similar organizations 3. There is interaction between an organization and its competitions and other unrelated agencies SKILLS REGARDED FOR EFFECTIVE PUBLIC RELATIONS: 1. One should have a through knowledge of the organization 2. One requires the ability to co-ordinate skill as co-ordain of meeting, interview. 3. One requires skill in communications 4. He should be able to communicate the manage be it written, spoken, printed and photographed 5. One also requires the ability to understand people 6. A good public relations person must understand human nature and behaviours as well as human needs and aspirations 7. Skill of diplomacy or feet fullness 8. Public relations have to deal with many different people. Causal diplomacy enables on to fell through the attitudes and prejudices and reach common ground 9. One should pass integrity so that one is trussed inside and outside the organization and especially by the media. 10. 11. One must have the skill to guide others to reasonable One should be alert to public moods and trends thought and orderly considerations and understanding

ADMINISTRATOR RELATION WITH CO-WORKERS: A co-worker is a colleague or a fellow worker in nursing a colleague is profession i. Nurses been relationship to each other in many way ii. Understanding is a basic factor to all good personal relationship iii. Loyalty is also part of good relationship with other nurses working together and relating with feeling of support and helpfulness and faithfulness ADMINISTRATOR RELATION WITH COMMUNITY: 1. Administrator should established good working relationship in order to meet the health needs and improve 2. Be friendly way and create awareness of the health needs and stimulate their co-operation 3. Administrator should be ever willing to work with members offer community 4. To bring about improvement which she is a part and use her influence and prestige 5. To improve their social and health standards IMPORTANT HOSPITAL AREAS FOR MAINTAINING GOOD anyone who is an active member of nursing

PUBLIC RELATIONS ARE: 1. administrative office procedures 2. O.P.D. & emergency waiting time 3. Therapeutic and diagnostic area- x ray lab 4. Supportive services oxygen supply, linen, diet 5. Inpatient areas wards

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ADMINISTRATION In charge can do this a. To practice public relations means to be diplomat introduce yourself to the people your trying to establish relations b. Get to know the people personally and individually a chain is made up of single individual links c. World wide network exist because of individual who bind them together d. People must be recognized as individual for communication takes place only on individual basis. e. Introduce your organization top the people a public relationship person is a diplomat as representative and an ambassador f. He draws people to himself in order to show them that which he represents g. Introduce the people them to your organization this is done by selecting specific or special people and draining them the purpose is two sold they will have an opportunity to meet those of your organization BULLETIN AS A TOOL IN PUBLIC RELATIONS: Institutions of nursing also require public relation in relating with the students, the parents of students the hospital it is attached to, and the community at large. The public relations person users various aids to promote relations they are newspaper, radio, T.V, bulletins, bulletin boards. 1. Below the title side a brief description about the specified subject of the display material 2. The height of the bulletin board should be 1 meter above the ground

3. The area where the bulletin board are fixed or placed should be well lighted TECHNIQUES AND ATTRACTIVE PUBLIC RELATIONS: 1. First level relationship school to community to convey information 2. Second level relationship school initiates but community is more active school invites community to visit the school and observe to give a feed back 3. Third level relationship is enables the member of community representations two way communications 4. Fourth level relationship the community is given greater opportunity to participate in planning and decision making process on some areas of school operations CONCLUSION: A major obstacle to day to education is in the area of public relations unless the public understand the work being performed by the school education it is various professional association that are now organized and exists on nation and similar purpose much could be accomplished public relations do the work to bridge the disparity within profession and whose image as nursing in the community.