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The Internal Communicator Guides To Blogging
The Internal Communicator Guides To Blogging
The Internal Communicator Guides To Blogging
Exclusive presentation
The Hub for Internal Communicators
Alex Manchester
New Media Editor, Melcrum Publishing
alex.manchester@melcrum.com
Today’s objectives…
Considerations…
Then… Now…
Transmitting a message Engage, participate, be involved
Paul Otellini
CEO, Intel Corporation
“seemed like a good idea to…
share my thoughts… and to
allow you an opportunity to
have a platform for your
thoughts or responses.”
Writing on…
Group Ambition
Required Benchmarks
Examples of best practice and
updates across the group
Two-way conversation
Senior leaders
First one, then many
more board members
First, I'm a big believer in the idea that innovation is self-sustaining when it loses its
predictability. I figured I'd do my part to promote self-sustenance.
Second, to change the format and fidelity with which what I say is transcribed. No more
comments from the pundits "in context." Now you get them straight from me.
Third, to get unfiltered feedback from the community. If you want to reach me, I'm
"jonathan.i.schwartz at sun.com". I promise to read it all, but please don't count on responses
(I'm a bit deluged already).What should you expect in my blog?
Relatively frequent updates. Less frequently when I'm on airplanes (which is sadly quite a lot -
can't wait for truly pervasive connections).
You'll see thoughts on the future (but absolutely no forward looking statements - for all insight
into our business performance, please refer to our regularly scheduled filings at the SEC).
Thoughts on my favorite Web services. Even good reading. Maybe good eating. This is an
evolving medium, time will tell.I promise to listen - from all the constituencies we serve
(customers, stockholders, developers, consumers, suppliers... all).
• Relatively cheap, easy and not time consuming to set up and maintain
Blog Resources:
Technorati: www.technorati.com
Wordpress: www.wordpress.org
Typepad: www.typepad.com
Blogger: www.blogger.com
Blogs
Debbie Weil: www.blogwriteforceos.com
Jonathan Schwartz: blogs.sun.com/jonathan/
Black Belt Dojo: www.blackbeltdojo.co.uk
Hill & Knowlton: http://blogs.hillandknowlton.com/blogs/
Alex Manchester
New Media Editor, Melcrum Publishing
alex.manchester@melcrum.com
Further resources…
The Cluetrain
Naked Manifsto
The corporate blogging book Conversations By Doc
By Debbie Weil By Robert Scoble Searles &
& Shel Israel David
Weinberger
Alex Manchester
New Media Editor, Melcrum Publishing
alex.manchester@melcrum.com
Thank you for listening…
Alex Manchester
New Media Editor, Melcrum Publishing
alex.manchester@melcrum.com