IRS 2012 Q1 Topline Findings

Indian Readership Survey

Worlds largest Survey

Growth: Literacy & Media Consumption

2011 Q3 2011 Q4 2012 Q1
% CAGR (2011 Q3-2012 Q1)

Literacy
Any Media Press TV C&S Radio Cinema Internet

634883
630514

639705
636307

643321
640396

2.7 3.2

349889
539868 448243 158284 76832 30888

350347
549864 462383 156692 75768 34409

352115
554651 475176 154941 75195 37483

1.3
5.6 12.4 -4.2 -4.2 47.3

IRS 2012 Q1

Growth in Living Standards

Distribution of HHs by HPI Percentile (index to 1000 )

HPI 05 6 10 11 20 21 30 31 50 51 70 71 100 101 150 151 200 200 + Average HPI

2011 Q3 130244 45205 32148 8790 8018 2509 3974 2142 1411

2011 Q4 126134 46822 33635 9422 8638 2772 4123 2327 1488

2012 Q1 123166 47970 34358 10098 9174 2991 4513 2475 1539

CAGR -10.6 12.6 14.2 32.0 30.9 42.1 29.0 33.5 19.0

2476
15

2718
15.9

2942
16.6

41.2
22.5

Household Premiumness Index (HPI) is a composite of 50 variables, including demographics, product ownership / usage & services. It is an indicator of Living Standard. It is a continuous variable which lets you define your target group more finely.

IRS 2012 Q1

TOP 10 PUBLICATIONS

IRS 2012 Q1

Top 10 Publications
Publication Dainik Jagran Dainik Bhaskar Hindustan Malayala Manorama Amar Ujala Language Periodicity Hin Hin Hin Mal Hin D D D D D 2011Q4 16410 14602 12045 9937 8842 2012Q1 16412 14553 12157 9875 8693

The Times Of India

Lokmat Daily Thanthi Rajasthan Patrika Mathrubhumi

Eng
Mar Tam Hin Mal

D
D D D D

7616
7562 7503 6847 6666

7652
7485 7477 6807 6600

(AIR numbers; All figures in 000)

IRS 2012 Q1

Top 10 Dailies
Publication Dainik Jagran Dainik Bhaskar Hindustan Malayala Manorama Amar Ujala Language Periodicity Hin Hin Hin Mal Hin D D D D D 2011Q4 16410 14602 12045 9937 8842 2012Q1 16412 14553 12157 9875 8693

The Times Of India

Lokmat Daily Thanthi Rajasthan Patrika Mathrubhumi

Eng
Mar Tam Hin Mal

D
D D D D

7616
7562 7503 6847 6666

7652
7485 7477 6807 6600

(AIR numbers; All figures in 000)

IRS 2012 Q1

Top 10 Magazines
Publication Vanitha Pratiyogita Darpan SamanyaGyan Darpan India Today Saras Salil Language Periodicity Mal Hin Hin Eng Hin F M M W F 2011 Q4 2516 2001 1678 1611 1768 2012 Q1 2444 1893 1644 1613 1601

Meri Saheli
Cricket Samrat Malayala Manorama Karmakshetra General Knowledge Today

Hin
Hin Mal Ben Eng

M
M W W M

1213
1154 1206 1090 1092

1259
1176 1163 1142 1086

(AIR numbers; All figures in 000)

IRS 2012 Q1

DAILIES

IRS 2012 Q1

Top 10 Hindi Dailies

Publication Dainik Jagran Dainik Bhaskar Hindustan Amar Ujala Rajasthan Patrika 2011 Q4 16410 14602 12045 8842 6847 2012 Q1 16412 14553 12157 8693 6807

Punjab Kesari
Navbharat Times Prabhat Khabar Patrika Nai Dunia

3330
2573 2187 1787 1649

3386
2588 2437 1946 1688

(AIR numbers; All figures in 000)

IRS 2012 Q1

Top 10 English Dailies

Publication The Times Of India Hindustan Times The Hindu The Telegraph Deccan Chronicle 2011 Q4 7616 3791 2240 1273 1034 2012 Q1 7652 3805 2233 1292 1027

DNA
The Economic Times Mumbai Mirror The New Indian Express The Tribune

897
790 803 637 585

909
792 777 678 624

(AIR numbers; All figures in 000)

IRS 2012 Q1

Top 10 Language Dailies

Publication Malayala Manorama Lokmat Daily Thanthi Mathrubhumi Ananda Bazar Patrika Language Mal Mar Tam Mal Ben 2011 Q4 9937 7562 7503 6666 6049 2012 Q1 9875 7485 7477 6600 5970

Eenadu
Sakshi Gujarat Samachar Dinakaran Daily Sakal

Tel
Tel Guj Tam Mar

5991
5303 5169 5227 4400

5906
5244 5224 5108 4396

(AIR numbers; All figures in 000)

IRS 2012 Q1

MAGAZINES

IRS 2012 Q1

Top 10 Hindi Magazines

Publication Pratiyogita Darpan SamanyaGyan Darpan Saras Salil Meri Saheli Cricket Samrat Periodicity M M F M M 2011 Q4 2001 1678 1768 1213 1154 2012 Q1 1893 1644 1601 1259 1176

India Today
Grehlakshmi Grih shobha Champak Nirogdham

W
M F F Q

1072
952 951 853 752

1051
958 860 811 747

(AIR numbers; All figures in 000)

IRS 2012 Q1

Top 10 English Magazines

Publication India Today General Knowledge Today Readers Digest Competition Success Review Outlook Periodicity W M M M W 2011 Q4 1611 1092 1058 697 487 2012 Q1 1613 1086 1043 705 492

Pratiyogita Darpan
The Week Stardust Business Today Wisdom

M
W M F M

404
438 403 357 327

446
418 411 397 359

(AIR numbers; All figures in 000)

IRS 2012 Q1

Top 10 Language Magazines

Publication Vanitha Malayala Manorama Karmakshetra Karmasangsthaan Kumudam Mathrubhumi Arogya Masika Language Mal Mal Ben Ben Tam Mal Periodicity 2011 Q4 F W W W W M 2516 1206 1090 907 976 892 2012 Q1 2444 1163 1142 934 884 826

Balarama
Mathrubhumi Thozhil Vartha Saptahik Bartaman Ananda Vikatan

Mal
Mal Ben Tam

W
W W W

804
758 720 728

787
735 734 677

(AIR numbers; All figures in 000)

IRS 2012 Q1

THANK YOU

IRS 2012 Q1