INFORMATION CONVERGENCE & ANALYTICS SERVICES

TRAVEL & HOSPITALITY

Organizations across the world are grappling with overload of structured (business applications data including sales inventory, costs, supply chain, customer information), semi-structured (e-mails, documents, brochures, catalogs), and unstructured (customer sentiments, social media, blogs, reviews, and call center interactions) data, and the challenge of converting these data silos into actionable information that helps in decision making. There is a need for a 'business user-friendly' adaptable and flexible next-gen analytics solution that can handle these type of data challenges.

Information Convergence and Analytics Framework

Information Convergence and Analytics (IC&A) is a unique offering by MphasiS, which enable organizations correlate and analyze the ever increasing data from disparate sources. It combines the power of enterprise search with agile next-gen analytics through best of breed industry leading tools and technologies, to unify information access, and create easy-to-use dynamic applications and dashboards.

User-driven Dashboards

IC&A Point Solutions

Agile Analytics Apps

Hospitality, Retail, Insurance Customer 360 Leads & Service 360

Iterative workbench for agile analytics apps Exploratory and adhoc analytics Dynamic and flexible visualization

Products

Locations

Services

Channels

Domain Model

Enterprise Search

Virtual Warehouse Run-time Analytics

Application Data

Managed Content

Unmanaged Content

Internet

Fig 1: Information Convergence and Analytics Framework

IC&A Services and Solutions

We provide the following IC&A services to various industries all over the world. Assessment and Proof of Concept Implementation Services Managed Services Agile BI Applications Services We have partnered with various technology companies to provide best in class services to our clients.

Information Convergence

Agile BI

Data Mining & Visualization

Solutions for Hospitality Industry

IC&A solution for Hospitality industry enables organizations to 'collate, correlate and analyze' all structured BI parameters (KPIs) such as percentage occupancy, revenue performance, top 3 / bottom 3 properties with unstructured data such as customer feedback from sites like TripAdvisor.com, Hotels.com as well as various other internal data sources like customer e-mails and call center conversation text.

Property Performance

Customer Sentiments

Fig 2: Next-gen tools capabilities: Collate, correlate structured / unstructured information and analyze

Key Benefits
Helps business users gain control of their information needs and build meaningful business insights Provides the ability to discover, explore, and analyze all kinds of information within the enterprise Cut costs, increase competitiveness, and drive revenue Provides a unified view of both unstructured and structured data in a single window Enables business users to create adhoc analytics without IT support Helps in understanding customer feedback/sentiments and impact on occupancy index and revenue Exploratory visual analytics for business users to identify repetitive patterns that generate positive and negative impact

IC&A Value Propositions

More

Power of search with next-gen analytics Enhanced features and functionalities over traditional BI tools Combined analysis of structured and unstructured data

Better

Agility: Enabling quicker response to changes Savings: Needs lesser effort, time, and investment Flexibility: Enabling experimentation through minimal upfront cost

Easier

Dynamic and flexible user-driven dashboards Exploratory and adhoc analytics Iterative BI application development workbench

About MphasiS
MphasiS is a $1 billion global service provider, delivering technology based solutions to clients across the world. With over 37,000 professionals, MphasiS services clients in Banking & Capital Markets, Insurance, Manufacturing, Communications, Media & Entertainment, Healthcare & Life Sciences, Transportation & Logistics, Travel & Hospitality, Retail & Consumer Packaged Goods, Energy & Utilities, and Governments around the world. Our competency lies in our ability to offer integrated service offerings in Applications, Infrastructure Services, and Business Process Outsourcing. To know more about MphasiS, visit www.mphasis.com.

For more information, contact: marketinginfo@mphasis.com

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