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    Role Location Reporting To: Managing Director

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    Manoj Gowda
    The manager is responsible for three main tasks: 1) Creating a strong brand identity for the company and ensuring growth in brand visibility and equity, 2) Generating leads and supporting sales efforts through marketing initiatives, and 3) Establishing a competitive position for the company's brands. The role requires developing marketing plans, managing PR activities, direct customer communication, website development, and coordinating with vendors. The manager must consult with business heads, clients, and a solutions team while managing multiple stakeholders and ensuring appropriate brand positioning. Strong presentation, communication, relationship building, negotiation, and interpersonal skills are needed.

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    Role Location Reporting To: Managing Director

    Uploaded by

    Manoj Gowda
    21 views2 pages
    The manager is responsible for three main tasks: 1) Creating a strong brand identity for the company and ensuring growth in brand visibility and equity, 2) Generating leads and supporting sales efforts through marketing initiatives, and 3) Establishing a competitive position for the company's brands. The role requires developing marketing plans, managing PR activities, direct customer communication, website development, and coordinating with vendors. The manager must consult with business heads, clients, and a solutions team while managing multiple stakeholders and ensuring appropriate brand positioning. Strong presentation, communication, relationship building, negotiation, and interpersonal skills are needed.

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    Original Title

    Manager Marketing[1]

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    The manager is responsible for three main tasks: 1) Creating a strong brand identity for the company and ensuring growth in brand visibility and equity, 2) Generating leads and supporting sales efforts through marketing initiatives, and 3) Establishing a competitive position for the company's brands. The role requires developing marketing plans, managing PR activities, direct customer communication, website development, and coordinating with vendors. The manager must consult with business heads, clients, and a solutions team while managing multiple stakeholders and ensuring appropriate brand positioning. Strong presentation, communication, relationship building, negotiation, and interpersonal skills are needed.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    21 views2 pages

    Role Location Reporting To: Managing Director

    Uploaded by

    Manoj Gowda
    The manager is responsible for three main tasks: 1) Creating a strong brand identity for the company and ensuring growth in brand visibility and equity, 2) Generating leads and supporting sales efforts through marketing initiatives, and 3) Establishing a competitive position for the company's brands. The role requires developing marketing plans, managing PR activities, direct customer communication, website development, and coordinating with vendors. The manager must consult with business heads, clients, and a solutions team while managing multiple stakeholders and ensuring appropriate brand positioning. Strong presentation, communication, relationship building, negotiation, and interpersonal skills are needed.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
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    JOB DESCRIPTION

    Role Location Reporting to

    Manager- Marketing Corporate Office Managing Director

    Organizational Relationships

    Managing Director
    Manager- Marketing

    Objective of the Role


    A Marketing Manager usually operates out of the corporate office. The primary responsibility here involves creating a strong brand equity and to ensure growth in brand equity and brand visibility with relevant customer audience. Other responsibilities involve ensuring support to sales efforts through lead generation marketing initiatives and to provide support to businesses in achieving their targets through specific activities. Another primary responsibility involves creating a competitive position of InspireOne and its brands.

    Principal Accountabilities & Responsibilities


    To undertake necessary PR activities in order to ensure visibility of companys products and people through participation and contribution towards media magazines etc. Develop plan for brand visibility and execution of the same in relevant fora through events etc. To engage in direct customer communication in the form of magazines or through Electronic mailers and any other media. To generate leads through the website development and ensuring regular website traffic to attract audiences. To engage in any other actions required to generate incoming leads. To coordinate with businesses, understand and develop a marketing plan in line with company strategy. To design and develop training collaterals for different programs from time to time. Ensure broad guidelines are consistently being followed in the company, across all levels. Identify and coordinate with various vendors for design, development and production of marketing material.

    Working Relationships
    Reporting to- Managing Director
    Consultation with Business Heads regarding business support Client partners Solutions Team- for customer in sighting and market information External clients for brand positioning

    Challenges/Complexity of Job
    o o o o Client Relationship Management Multi-tasking Managing multiple stakeholders Ensuring apt brand visibility and positioning

    Person Specifications

    Educational Qualification
    (Minimal Requirement)

    UG-Any PG- Masters in any Discipline/MBA Experience in the field of Marketing Experience Bracket: 8-10 years

    Nature of past experience required (If any)

    Competencies required

    Presentation& Communication skills Building relationships Negotiation skills Interpersonal skills

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