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Consederation Study
Consederation Study
Consederation Study
We are from TVS Motors and conducting a study with 2-W owners to understand reasons for purchase.
We will need only 10 minutes of your time.
1. Please tell me when did you purchase your Activa? Month of Purchase----------------2. Did you own any other bike before buying this Activa? If yes, which bike was it? How many
years did you own it?
Two-wheeler brand../ No. of years owned
Who all use the Activa at home?..........................................................................................
3. Which of the following scooter brands are you aware of? (Tick brands mentioned)
Scooter
Brand
TVS
Pep
Honda
Activa
Honda
Dio
Honda
Aviator
Suzuki
Access
Mahindra
Duro
Mahindra
Flyte
Mahindra
Rodeo
Others
Tick
4. Which of the above brands did you consider while buying your Activa? Please mention in order
of preference.
i. Brands considered..
ii. Brands considered.
iii. Brands considered.
iv. Brands considered.
v. Brands considered.
5. You told me that you considered other scooter brands while purchasing your new scooter. Can
you please tell me the other brands that you considered (top 3) and the reasons for it.
Brand 1________________________Reasons ____________________________________________
__________________________________________________________________________________
Brand 2________________________Reasons ____________________________________________
__________________________________________________________________________________
Brand 3________________________Reasons ____________________________________________
__________________________________________________________________________________
6. Please tell me the important reasons that made you finally choose Activa over other brands?
(Probe in detail whether it was promotional offers like discount/ gift, easy finance, low down
payment, low interest/ EMI or product features like mileage, light-weight, colors etc)
__________________________________________________________________________________________
____ ____________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
7. How did you get information about Activa before purchasing?
Source of info
1. Family and friends
2. Visited showroom
3. Through ads (print, TV)
Tick
Source of info
4. Mechanic
5. Visited the website
6. Others, please specify
Tick
__________________________________________________________________________________
__________________________________________________________________________________
9. Was there any information that you wanted and was not provided to you by the Honda sales
person?
____________________________________________________________________________
_________________________________________________________________
10. How would you describe your experience at the Honda showroom?
i.Very good ii. good iii. Average iv. Poor v. very poor
11. Did you visit any other showrooms other than Honda?
i. Yes
ii. No
i. Yes
i. Yes
ii. No
ii. No
How satisfied are you with your Activa? Please rate on a scale of five and give the reasons.
Rating
Completely
Satisfied (5)
Somewhat
satisfied (4)
Not so satisfied
(2)
Not at all
satisfied (1)
Tick
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
15. Will you recommend Activa to others?
16.
17.
18.
19.
i. Yes
ii. No