Entrepreneurship & Business Practice 2013

Entrepreneurship Business Practice Procedural Guidelines The Business Plan (BP) is to be written in double space, future tense, in the third person and in a specific layout as the sample plan. A Business Plan is written to obtain loan, investors or clients.

The Executive Summary is written after the completion of the plan and it cannot exceed two pages. It is presented before the Table of Contents and to give the readers an insight of the content of the Business Plan. Executive Summary should appeal to interest of readers.

Assignment: Groups are required to use their Principle of Marketing Assignment to design the Business Plan based on the product they marketed in first year; or to develop up a new business idea. The Business Plan should be designed for a Target Market and location of your choice restricted only by government restrictions (tariff, embargo, taxes and registration procedures).

Portfolio: I. (i) (ii) (iii) (iv) Documentations: Appendix Partnership Deed or Article & Memorandum of Association Business Registration Form Bank Account Application Form Advertisements for the Management Positions(Team)/Other Ads

(v) (vi)

Organizational Chart Questionnaires/Interview Questions

II.

History of the Business (How was the idea conceived and develop)

III.

Business Goals/Objectives: (i) (ii) (iii) (iv) Vision Statement Mission Statement Slogan Goals/Objectives

IV.

Key To Success ( areas that will contribute significantly to the Biz)

V.

SWOT Analysis

VI.

Industry Analysis(example, Internet Research)

VII.

Product/Service Description

VIII. Market Analysis: (i) (ii) Target Market Customers Profile

IX.

Competition(competitors strengths and weaknesses)

X.

Marketing Strategy ( 4Ps): (i) (ii) (iii) (iv) Promotion/Advertising Product/Service Pricing Strategy Distribution/Place

XI.

Operations: (i) (ii) (iii) (iv) (v) (vi) Location/Layout Technology Capacity(projection of output) Procurement Strategic Alliances(Networking) Operating Method(hrs, discounts, payments)

XII.

Organization: (i) (ii) Ownership Structure Management Team

XIII. Financial Data: (i) (ii) (iii) (iv) Start Up Cost/Opening Balance Sheet Sales Forecast/Income Statement Operating Cost/Income Statement Projected Cash Flow/Cash Budget

XIV. Appendix: (i) (ii) Resume/Job Descriptions Business Contract: Partnership Deed or Article & Memorandum of Association Registration Documents Advertisements Pictorial Layout Organizational Diagram(optional) Questionnaires/Interview Questions

(iii) (iv) (v) (vi) (vii)

(viii) Financial Data