Professional Documents
Culture Documents
Sponsorship Proposal Worksheet Psi
Sponsorship Proposal Worksheet Psi
00
Primary Contact Secondary Contact
Step 3 Contact the person who can say yes to your sponsorship proposal
What are your strategies to contact the person who can say yes to your proposal? Cold calling
Sponsorship websites
Value 2
Value 3
Value 4
Value 5
Initiative 2
Initiative 3
Initiative 4
Initiative 5
2 - Marketing Objectives "As discussed, the marketing objectives for the sponsorship program are: Increase gross sales by 5% in the eastern district directly related to vouchers distributed at events Implement a social media strategy and develop a Facebook fan base of 5000 by the end of the financial year Encourage distributors to stock the latest range of products Etc..."
3 - Measures of Success "The measures will include: Monthly analysis of direct sales figures and how they correlate with the objectives Exit surveys of event attendees to ascertain brand awareness
Sponsor Proposal Worksheet 1.0 Practical Sponsorship Ideas Noticeable shift to positive feedback on social media channels Etc..."
4 - Value to the Sponsor "The value to 'the sponsor' will include: Measurable increase in the profitability of the eastern district, directly attributed to the sponsorship program and implementation of the unique marketing initiatives Stronger relationship with fans which leads to higher conversion rates and repeat sales A return on investment which will allow you to investment more funds into research and development of new products Etc..."
5 - Unique Marketing Initiatives Audience Segment Segment 1 Segment 2 Segment 3 Segment 4 Audience Numbers (Reach) Demographics Psychographics
Option 1 Option 2 Option 3 6 - Terms and Conditions Option Option 1 Practical Sponsorship Ideas 2012 Summary $
Sponsor Proposal Worksheet 1.0 Practical Sponsorship Ideas Option 2 Option 3 Payment terms Time-frame Insurance Privacy and confidentiality Any conditions or special features Etc.
7 - Call to Action Contact details Opportunity to see you in action Thank you message Etc.