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International Journal of

Knowledge and Systems Sciences


Vol. 3, No.4, December 2006

The Knowledge Cybernetics of Culture: the Case of China

Maurice Yolles1, Paul Iles2


1
Centre for the Creation of Coherent Change and Knowledge, Liverpool John Moores University, UK
2
The Business School, University of Teesside UK

Abstract
The theory of knowledge cybernetics is principally concerned with the development of autonomous social collectives
that survive through knowledge and knowledge processes. It provides a new way of representing the attributes of
culture that can subsume other approaches like those of Hofstede and of Schwartz. An illustration of how this can be
developed for Chinese culture is provided. Culture is often seen as the set of commonly held and relatively stable
beliefs, attitudes and values that exist within the organization, and reflects on the way that an organization undertakes
and implements its decision making, resolves its problems, and in general behaves is another common definition.
Culture is embodied in symbols, rituals and heroes that are reflected in organizational communication, manners,
dress codes, social rules and norms, and role models. Like macroscopic or ‘national’ culture, the subject of this paper,
organizational which have ‘microscopic’ culture [4] is often seen to comprises corporate values, norms, feelings,
hopes and aspirations. Since culture lies at the base of worldviews and paradigms, it is through these that knowledge
is created and migrated, and emotions are migrated. The theory that we shall develop arises from knowledge
cybernetics, and permits us to establish cultural characteristics in a way that is more overarching than that of
Hofstede or others have so far shown to be the case. The core of knowledge cybernetics that we shall use is the
Social Viable Systems model. It will be conditioned by examining the work Fan [39], who considered a large set of
variables that derive from explorations of Chinese culture. It will result in a set of 6 generic classifications of culture
each with 4 non-arbitrary sub-classifications.
Keywords: China, Culture, Social viable systems theory, Knowledge migration

theory macroscopic culture drives both values and


1. Introduction ideology. A new paradigm has emerged that Mwaura et
al [4] refer to as crossvergence, which purports that
In terms of ‘national’ culture, culture is seen by work ideology and macroscopic culture interact to
Hofstede [1] as the “software of the mind that forms create a new and unique value system. However, it
through learned patterns of thinking, feeling and would seem that this evolutionary paradigmatic
acting. Hofstede wanted to classify cultural diversity in development is ignorant of the principles embedded in
relational to organisational needs. His model classifies the work on structural coupling by Maturana and
cultures across four (later five) dimensions of Varela [5], and its potential implications for cultural
measurement based on cultural value. This derives change.
from his view that culture is a “collective programme” Cultural mapping techniques were developed by
of the minds of a group that differentiates them from Hofstede [2] to enable the exploration of macroscopic
other groups, resulting in a computing metaphor culture, and it has been used to explore microscopic
Understanding culture and cultural differentiation has cultures too. Hofstede [6] sees that organizational or
therefore become an important task ever since the corporate cultures have partial membership (i.e., being
work of Hoftsede[2]. driven by practices that drive values.The five Hofstede
According to Ralston [3], two distinct theoretical classifications are: (1) Individual vs. Collective
stances exist concerning the relationship between Orientation, (2) Power-Distance Orientation, (3)
ideology and the belief system, and in particular the Uncertainty-Avoidance Orientation, (4)
creation of values. Convergence theory purports that Dominant-Values Orientation, and (5) Short-Term vs.
the workplace drives values, while for divergence Long-Term Orientation, or Confucian Dynamism’.
Yolles and Iles / International Journal of Knowledge and Systems Sciences, 3(4): 8-16, 2006 9

There are arguments that this approach has limitations. metaphorical in that it: (a) explores knowledge
Since Hofstede [2], his work has received formation and its relationship to information; (b)
sustained criticism, especially on the publication of the provides a critical view of individual and social
second edition of the original book [7][8]. For knowledge, and their processes of communication and
McSweeney [9][10] the concept of ‘systematically associated meanings, (c) seeks to create an
causal’ cultures is implausible, and he makes a number understanding of the relationship between people and
of critical comments on Hofstede’s conceptualisations their social communities for the improvement of social
(eg of national cultures as implicit, core, collective viability, and an appreciation of the role of
systematically causal, territorially unique, and shared, knowledge in this. In a coherent autonomous human
assumptions about organisational, national and activity system knowledge occurs in structured
occupational cultures, the creation of questionnaire patterns. This provides the structure that enables the
responses by national culture, the situational non- system to recognise its existence, maintain itself, and
specificity of national culture) and methodology (use change, and its manifestations constitute systemic
of questionnaires, employment of ‘stories’ as proof). content. While the notion of system (attributed to
Though more supportive of the overall approach and Bertalanffy[18] through his notion of the “general
assumptions, Smith [11] also raises a number of system”) is used to explain behavioural phenomena, its
psychometric and methodological questions, especially cybernetic exploration derives from the work of
over the ‘ levels of analysis’ issue, the problems in Rosenblueth, Wiener and Bigelow [19] who were
relating individual behaviour to cultural context, and interested in its teleogical properties that relate to its
the validity of the dimensions (eg. high inter- identity, degree of autonomy and coherence.
correlations, correlations with GNP, anomalous Knowledge cybernetics uses a core model that
relationships with other variables). Many researchers can be explained in relatively simple terms. It adopts
continue to rely on Hofstede [2], even in studies of the common ontological distinction often made
China, which was not included in the 1980 study between the three types of reality that can be attributed
(Hong Kong and Taiwan, which were, showed very to archetypical rational beings: believing, thinking and
different profiles). doing (Fig. 1). Epistemologically speaking, believing
is connected to knowledge while thinking is connected
to information and doing is empirically connected and
2. Knowledge Cybernetics and Culture is therefore data related; these connections may not be
immediate and linear however. In the archetypical
Knowledge cybernetics has been developed by Yolles emotional being it may be said that processes of
[12] for complex systems. Complexity has been thinking are complexified by feeling, though this
explored, for instance, by Nicolis and Prigogine [13] extension is beyond our interest here. While the
and Cohen and Stewart [14]. It is also implicit to the natures of the three attributes of figure 1 are all very
theory of autonomous viable systems as explored by different, they do have a mutual relationship in the
Beer [15][16] and by Schwarz [17]. Just as the system autonomous being.
is normally seen as a metaphor, knowledge cybernetics

Conditions

Affects

Believing Thinking Doing


(Knowledge) (Information) (Empirical data)

Is conditioned by
Is affected by

Fig. 1. Ontological relationship between types of reality

The basis of Social Viable Systems (SVS) has an measurable energetic phenomenal behaviour,
ontology shown in fig. 2 that was developed from information rich images or systems of thought, and
Yolles (1999)[20] into Yolles [12](2006). The three knowledge related existence that is expressed through
domains constitute distinct modes of being: patterns of meaning. The term existential is taken
10 Yolles and Iles / International Journal of Knowledge and Systems Sciences, 3(4): 8-16, 2006

directly from Schwarz’s usage; the term noumenal is integration. This metaphorically represents an intimate
taken from the positivist work of Kant (e.g., see Weed relationship that is implied by the ontological
[21]), and though we also refer to the sphere of mind differentiation shown in Fig. 2.
and thinking as did he, our approach is constructivist; The nature of autopoiesis and autogenesis is of
and the term phenomenal has been adopted because of particular interest in SVS. Here autopoiesis is
intended consistency with the principles of constituted simply as a network of processes that
phenomenology as founded by Husserl [22]) (deriving enables noumenal activity to become manifested
from his 1882 doctoral thesis; also see Osborn [23]) phenomenally, conditioned by autogenesis – a network
and after him Heidegger [24]. of principles that create a second order form of
The three domains of SVS are analytically autopoiesis that guides autopoietic processes.
distinct classifications of being, and they each have Autopoiesis may be thought as a process of operative
properties that are manifestations of knowledge. The management, a term coined by Schwaninger [30], and
phenomenal domain has social interests adapted from autogenesis as process of strategic management.
Habermas’s [25] in a way explained in Yolles and Guo
[26]. The other domain properties arise as an extension
of this, are listed in table 4, and draw on both systemic
and cybernetic notions. There is a connection here to 3. Conditioning Knowledge
Schutz and Luckmann [27] in that the epistemological Cybernetics through a Perspective of
content of each of the 3 domains can be defined in
terms of relevancies. The existential domain has
Chinese Culture
thematic relevance that determines the constituents of
an experience; the noumenal or virtual domain has The specific interest in China by Hofstede and the
interpretative relevance that creates direction through arguments that surround it therefore makes it an
the selection of relevant aspects of a stock of appropriate case for a study on culture, but there are a
knowledge to formulate ideate structures or a system number of limitations with existing work. In the first
of thought; and the phenomenal domain is associated instance, Hofstede [2][6] appears to assume that
with motivational relevance that causes a local national territory corresponds to cultural homogeneity,
conclusion through action. The Taoist notions of Jing, but China is not homogenous, with strong regional
Chi and Shen have also to be explained. Sunshine and differences and minority ethnic/religious subcultures.
Wang [28] note three forms of measurable energy. For There is also a problem with the use of some of his
them, these three energies can be associated with terms. For instance, the words ‘individualism’ and
matter, energy, and information. Energy facilitation is ‘collectivism’ appear to differ in meaning in different
an integral part of Taoism, and three ontologically countries. As an instance of this take the context
distinct forms of energy can be identified through the employee loyalty [31][32][33]. Japanese employees
ancient idea of “the three treasures”. According to may be seen to be loyal to their organizations, while
Liang and Wu [29], these treasures are the Chinese employees may well be more loyal to their
Jiang-Chi-Shen energies1 that theorize and explain the families. However, both adopt the principle of
human physiological system and the fundamentals for collectivism that differs from individualism.
all facets of life and its many variations. Jing is the It may be noted that, as we have seen, Hofstede
essence of material-life is a coarse physical energy, also later identified a fifth dimension for Chinese
Chi is an energy that we may see as psycho-physical in culture, “Confusion Dynamism”, that constitutes a
nature, and Shen is the spiritual life force energy. As “long-term orientation’, or the capacity to adapt
such the Jing, Chi and Shen are inseparably linked traditions to new situations, willingness to save, thrifty
with each another. The nature of this relationship is approach to scarce resources, willingness to persevere
that Jing is manifested as Chi that is in turn manifested over the long term, and subordinate one’s own
as Shen. Shen may also ultimately be manifested as interests to achieve a purpose, and a concern with
Tao – a process of achieving ever-higher levels of Virtue. However, there is an argument [9] that this
dimension is inadequate. The reason is that the
research from which Hofstede extracted the additional
dimension was a “Chinese Values Survey” (CVS) by
The Chinese Culture Connection group (CCC)[34]. An
1
For a definition of these terms see for instance the examination of this research reveals that one of
The Tai Chi Chuan Lun (Discourse) at the website Hofstede's four dimensions - Uncertainty Avoidance
http://www.taichichuan.co.uk/information/classics_lun (UA) - as irrelevant to Chinese populations and
_commentary.html, or the the Toowoomba Buddhist therefore downgraded UA from being a universal
Centre, T’ai Chi, dimension of national cultures (as it is in Hofstede's
http://www.fwbo.org.au/toowoomba/tai_chi_chuan.ht four dimensional model) to a non-universal dimension
ml, accessed June 2005. [34][35]. None of the CVS factors were correlated
Yolles and Iles / International Journal of Knowledge and Systems Sciences, 3(4): 8-16, 2006 11

with UA. McSweeney concludes that if Hofstede in his model. If alternatively Hofstede regards the
regards the CCC study to be valid he should not have CCC study as flawed he should not have grafted on the
just added Confucian Dynamism to his prior list of fifth dimension.
four dimensions. He should also have downgraded UA

Autopoiesis
Autogenesis
(self-production through a
(self-production of
network of processes):
principles): governance,
operative processes,
strategic management
politics

Noumenal domain
Existential domain of Mind (Chi energy) Phenomenal domain of
of Being (Jing energy) Images, systems of thought, Experience (Shen
Culture, worldviews, imagination, rationality & energy)
paradigms, understanding intention Structure, behaviour,
Unconscious Subconscious interaction
Knowledge Information Conscious

Autogenesis: feedback Autopoiesis: feedback


adjusting the guiding adjusting network of
principles for autopoiesis processes

Fig. 2. Social Viable Systems (SVS) model based on Schwarzian model of Autonomous Viable Systems, where
autonomy is a function of both autogenesis and autopoiesis

Other approaches have employed Hofstede’s family, amplified by ideology emphasising group
classifications, but used different methodologies. rewards. This implies a stress on organizational
Jackson [36] in a 10 nations study of the relationships hierarchy, authority and order, mutual obligations and
between uncertainty avoidance and collectivism with the provision of benefits in exchange for loyalty, and
managerial ethical behaviour, he places China (on harmony, long- term relationship, a concern for face,
‘estimates derived from other work’, p 1269) with respect and integrity, and the avoidance of direct
Spain (and Thailand) but not Hong Kong, in a criticism in interpersonal relationships. Wang et al
‘moderate to high collectivism and high power [40], on the basis of a literature review, focus on five
distance’ group. Similarly, Chinese managers major aspects of Confucianism: 1) hierarchy and
attributed high importance to group issues, such as harmony 2) group orientation 3) guanxi networks/
passing blame to others and claiming credit for others’ relationships 4) mianzi or face 5) time orientation.
work. Jackson [36] concludes that Hofstede’s They also explore the impact of these values on
dimensions are over- simplified, and that individualism management practices in four areas: 1) working
in particular is more complex, bringing in the work of relationships 2) decision-making processes 3) rule by
Schwartz [37] and ‘egalitarian commitment’ to explain man- ren zhi- rather than by law 4) HRM.The recent
the high ethical importance attached to group relations emphasis on efficiency, productivity,
issues in supposedly ‘individualistic’ countries like the performance-based rewards, and the decline in job
UK. security in many Chinese organizations, especially
Other studies of Chinese culture have taken other SOEs, has threatened Confucian traditions and values,
research approaches, especially in considering the leading to sub- cultural differences. Liu [41] factor
impact of Confucianism on culture in China, as analysed a survey of Chinese employees to reveal five
undisputedly the most influential thought that forms a themes: Equality, Security, Loyalty, Harmony and
foundation for Chinese culture and interpersonal Bureaucracy. Younger workers expressed unhappiness
behavior [38]. It provides both the behavioral and with regard to harmony at the expense of poor
moral doctrine of human relationships, social performance, and differed in their interpretation of
structures, virtuous behaviour, and ethics. Its principles bureaucracy, security, stability and loyalty by seeing
extol loyalty and duty, love and obedience, obligation these in more conditional, contractual, calculative,
and submission, seniority and trust [39]. rather than family/ (profit) put ahead of yi (justice),
Confucianism is seen as influencing the way and ‘outdated’ values may be relational, ways.
employees perceive the organization as a symbolic These studies show the importance of looking at
the changing dynamics of Chinese culture. Cultural
12 Yolles and Iles / International Journal of Knowledge and Systems Sciences, 3(4): 8-16, 2006

arguments linking Chinese economic performance to nepotism and lack of integration of professional
Confucian values for example [42] - often asserting a ‘outsiders’, limiting growth (see also Redding [44]).
negative association up to the 1990s, often now According to Newell [45], differences between
asserting a positive relationship- neglect however the China and the West are primarily through its
ways culture changes – cultures interact with, and community nature as opposed to what we shall refer to
influence, each other. Confucian culture not only the utility paradigm of the West. A modified version of
stresses holism, but also practical realism and Newell’s model is presented in Table 1. In particular,
pragmatism, valuing practical application [1], and Newell notes that there are three attributes of Chinese
China has always flourished when open to other culture that are not found in the West, which support
cultures (e.g., Tang/Song Dynasties) than when an orientation it has towards the community paradigm.
culturally closed (e.g., Qing Dynasty). Ideas have One of these notions is guanxi, or interpersonal
been introduced from outside, indigenous elements relations. According to Butterfield [46] the Chinese
reinterpreted, links built with foreign ideas, and have made personal relationships into a carefully
cultural elements refocused (e.g. education re-directed calculated science. Personal networks are of key
to science and technology rather than the humanities). importance for conducting business, and authority is
An about face on Confucian values may also occur based on interpersonal relations rather than legal
with li rejected. Guanxi (networks, connections) rationality [47]. Guanxi is essential if approval is to be
which once may have been seen as good for business granted in order to access anything in China [48].
and useful for efficient informational financial Guanxi produces personal obligations, for instance in
channels, may now be seen as developing into ‘cosy response to requests for assistance by someone in the
relationships’. Their significance may be declining network.
as price and quality become more important [43].
Drawbacks to this model include the danger of

Table 1. Relating the Western commodity and the more Chinese community paradigm

Characteristics Utility Paradigm Community Paradigm


Nature of knowledge Objectively defined concepts and facts Tacit and socially constructed
Knowledge acquisition Can be captured and codified Developed through group based
knowledge sharing
Best practice for organizational Objective rules universally applied to all Principles that organizations use to locally
improvement organizations define their own rules
Knowledge migration Transfer through formal explicit Personal/local knowledge developed
processes (e.g., notes) enhanced by through group learning processes that
exposure to exemplars create experience
Dominant metaphor Memory Group processes
Critical success factors Identified by Western narrative Trust and belonging

particular interest here lies in 6 generic categories that


derive from Fan [39], and which creates a new frame
of reference for the cultural context that can be
4. Towards a Unified Model of Chinese assessed in both microscopic and macroscopic culture,
Culture? so that Fan’s macroscopic (national culture)
classifications are not adequate.
Fan [39] has explored Chinese culture, and in This reduction to a generic core comes from a
particular examined the classifications created by general systemic theory of context that is currently
Kluckhohn and Strodtbeck [49], Hofstede [6], and the being developed that relates to understanding given
“Chinese Culture Collection” produced in 1987 that situations in terms of a set of sub-situations that can be
lists elements of the belief system (i.e., the defined within it. Where a generic frame of reference
interrelating attitudes, values and beliefs) associated for a situation has been created, it becomes meaningful
with Chinese culture, including the influence of only when an appropriate context for that situation is
Confucianism. As a consequence of linking these identified. Given a situation it is always possible to
studies, Fan [39] develops a list to 71 values that affect define ontologically distinct but related sub-situations.
the belief system that run across 8 categories: national The principle we hold in creating the relationship
traits, interpersonal relations, family/social orientation, between global and local contexts is encapsulated by a
work attitude, business philosophy, personal traits, constructivist principle of migration [12]. Given a
time orientation and relationship with nature. Our global context which can be described by a set of
Yolles and Iles / International Journal of Knowledge and Systems Sciences, 3(4): 8-16, 2006 13

characteristics, then these characteristics can be message may be contained in a book that can be pulled
manifested locally through semantic changes in a way off a shelf by an interested person, or an email with the
determined by the local context. Hence, migration can potential to be delivered to someone on the Internet
be thought of as a non-linear mapping that occurs who has an interest in, or connection with, that theme.
between global and local contexts. A simple example When a thematic message is transmitted globally (by a
of this in the area of communications might be useful. source) then the acquirer (a receiving sink)
Consider a message with a particular theme issued understands its attendant knowledge from a local
globally by a message source (the sender). Such a viewpoint. .

Table 2. Relationship between the global and local context characteristics of culture
Generic Recursive Domain Relevance within Existential Domain
Cultural Phenomenal Domain Noumenal domain Existential Domain
Characteristics (Implied collective (Implied collective (Collective Unconscious)
(relating to predisposition to predisposition to Subconscious/ Relating to knowledge, belief, freedom and emotion
cultural Conscious/Ego) Superego) States Disposition
condition) Relating to work, interaction Relating to intention, organizing, (impulses, instincts, (knowledge, emotion,
and emancipation and manner of thinking perceptions, imaginings, filter to processes of
drives and motivations) knowledge migration)
Extreme Pragmatism (reflective of Patterning (persistent curiosity
condition: circumstance) – about object world, connected to Sensatism (locked to phenomena, sense and
Fundamentalism (conformity symmetry, pattern, balance, materially related, may be able to translate the
to a fundamental prescription dynamics of physical ideas of others materially) – Ideationalism (relating
independent of circumstance) relationships) – Dramatizing to acquisition or creation of concepts or ideas)
(commitment to sequences of
interpersonal events and
communications with dramatic or
narrative structures)
Global Context Local Contexts
Cultural Work, interaction & Intention, manner of thinking & Knowledge, belief, freedom & emotion through
condition emancipation through image through persistent knowledge intensification or commitment to
reflection or commitment to curiosity or commitment to material phenomena
prescription narrative Cultural & individual Knowledge &
impulses, drives & emotions
motivations
Respect Hard work/industry, Legitimacy Sincerity, Courtesy Tolerance, Respect for the Tradition, Sense of
of ascription of roles and fixed old cultural superiority
resources like social power (e.g.
power distance), Heroism
Honor Commitment (social or political Loyalty to superiors Trustworthiness Kinship
grouping). Face (protecting, giving, gaining, Social justice
Resistance to corruption, losing) Filial piety (paternal
Responsibility obligation)
Synergy Harmony with others, Persistence/perseverance Moderation Repayment of good
Consensus/compromise, Te (virtue, moral standard) Open Mindedness and bad
Avoiding confrontation, Thrift Order, Unity with nature
(efficiency)
Non-competition
Allegiances Solidarity Conformity/group orientation Jen ai/Kindness Feeling of belonging
Governance by leaders (as Collectivism (forgiveness, compassion) Long lasting
opposed to law) Guanxi (personal connection/ Equality relationships (as
networking) opposed to gains)
Learning Observation or rites/rituals Adaptability Personal steadiness and Knowledge
Baring hardships Goal formation, Control stability acquisition
Risk development, Uncertainty, Self-cultivation, Stability
ambiguity, curiosity Creativity, Variety, Ambition
Accomplishment,
Intellectual pursuits
Sensibility Li/propriety, Wealth, Not guided solely by profit, Patience Abasement/
Pragmatism (to suit a situation), Having few desires, Contentedness Prudence humbleness
Security with position in life, People being Purity/disinterest, Success, Sense of shame, Sense
primarily good Pleasure, Excitement of righteousness/
integrity
14 Yolles and Iles / International Journal of Knowledge and Systems Sciences, 3(4): 8-16, 2006

In Table 2 we show the frame of reference relationship to Schwartz’s notion of hierarchy. Other
defined by the 6 values that define the cultural variables from both Hofstede and Schwartz have been
characteristics. It may be noted that the context set out assigned to table 2 across the local contexts.
here relates to national culture, but it could be directed SVS is built on a broad theoretical base and is
to corporate culture also. If the local contexts are to be deeply connected to knowledge and cultural processes.
so related, then the mapping of each of the 6 Together with Fan’s collection of cultural values that is
characteristics to local contexts may need to be able to depict Chinese culture, the identification,
adjusted to relate to local corporate contexts. The examination, measurement and exploration of different
global context defined in Table 2 is cultural condition cultures is quite feasible. One of the consequences of
that is applicable to either national or corporate the theory is that all of the existing models of culture
culture, and the local contexts given are defined as: can be posted within the SVS model. It should be
(1) Work, interaction & emancipation through realised that the table does not constitute a rigidly
reflection or commitment to prescription; fixed typology, but is flexible in that the cell contents
(2) Intention, manner of thinking & image can change according to the nature of the global
through persistent curiosity or commitment to context and local contexts defined. With reference to
narrative; the above empirical studies it can be concluded that
the Chinese society (or organization) is high in power
(3) Knowledge, belief, freedom & emotion distance according to Hofstede’s model, and has a
through knowledge intensification or commitment to hierarchical social (or organization) structure. In a
material phenomena which is itself a global context for society (or organization) with these characteristics,
two related local contexts, cultural and individual people are treated and treat others differently
impulses, drives and motivations and knowledge and according to the status of the concerned parties. They
emotions give respect to positional power rather than to
Defined in terms of global and local contexts, we legitimated law. These may cause problems for the
are able to illustrate the principle of migration. We enforcement of HRM and regulations of HRM. On one
have identified three types of context: the objectivated hand, HRM itself may not be respected as it should be.
global context, the local contexts that arise from the On the other hand, it might be considered acceptable
SVS domains, and the local sub-contexts of the for people with high status and positional power not to
existential domain. The global context has been obey regulations of HRM, which, in turn, undermines
defined as a set of six generic variables that exists as a the effect of the HRM. It is also possible that its some
frame of reference intended to represent the regulations themselves may not be as effective as the
characteristics of any culture. In contrast the local presence of HRM in western organizations in
contexts uniquely arise from the ontologically defined regulating and promoting their staff’s behaviour
domains of the SVS model. Since the global context is, Another key feature of the Chinese society is
by the principle of migration, always represented collectivism and group-orientation. People make clear
within a local context in terms of that locality, the distinctions between in-groups and out-groups. They
meaning the variable takes on a new interpretation in offer help and exchange within in-groups, but are
each column. unsympathetic, harsh, and may be even aggressive
It is of interest that the generic cultural values that toward out-groups. These characteristics may have
define the frame of reverence for global context have implications for the behaviour of Chinese staff in
the possibility of operating in the same way as the organization, and the most likely consequence would
cultural values of Schwartz [37], with each of the be negative. One aspect that arises from the theory
generic values having a positive or negative attribute that appears quite novel is the idea that cultures can be
depending upon the culture. Thus, for instance, pathological in nature, and it is from this condition that
phenomenal allegiance in culture may be high (say social and political problems can arise. Cultural
taking a value of 10 on a scale of 1-10) in Chinese pathologies have never been sought as a cause for
culture where it relates to the strong support of fundamental difficulties in socially, and it would be
governance by leaders rather than law, solidarity, and interesting to use this in a research project to see how
guanxi. However in the West it might be considered to much utility can be found from the notion to enhance
be low (say for example a value of 2), and thus more social improvement.
directed towards governance by law not leaders,
individuality, and with little reliance of guanxi. It is
clear from this that phenomenal allegiance has a References
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