A Study on few Business Ideas of Green Technologies for New Age Entrepreneurs

Indranil Ganguly and Prarit Srivastava 2nd Semester MBA + PGPM Students, IBMR International Business School (IBMR-IBS),
No.1, 2nd Cross, K.R Garden, 80 Feet Road, Opp NDDB / Near Passport Office, Kormangala, Bangalore - 560095. Mobile : (+91) 9035678230, (+91) 9663214048 E-mail : indranil.ganguly@yahoo.co.in, rjganguly74@gmail.com

ABSTRACT
reen technology (greentech) or clean technology (cleantech) is the application of one or more of environmental science, green chemistry, environmental monitoring and electronic

devices to monitor, model and conserve the natural environment and resources, and to curb the negative impacts of human involvement. The term is also used to describe sustainable energy generation technologies such as photovoltaics, wind turbines, bioreactors, etc. The term "technology" refers to the application of knowledge for practical purposes. The field of "green technology" encompasses a continuously evolving group of methods and materials, from techniques for generating energy to non-toxic cleaning products. The present expectation is that this field will bring innovation and changes in daily life of similar magnitude to the "information technology" explosion over the last two decades. The emerging clean-energy economy can solve sets of problems. It has the potential to drive innovation and stimulate a sustainable economic recovery that changes the environmentally harmful business as usual practices of the past. Where other people might see problems and crises, innovative green business leaders see opportunity. A wave of companies both large and small is using success in business to achieve social and environmental change. These emerging business models seek to preserve environmental quality, promote social equity, and stimulate sustainable economic growth. As someone thinking of starting a small business, starting a green business has two advantages over starting any other kind of business. First, environmentalism is still growing so you will be starting a business targeting a growing market. Second, starting a green business can be particularly satisfying as you get to make your own contribution to making the world a better place. Businesses in the emerging green economy are as diverse as the people who start them . This guide focuses on only a handful of the countless opportunities in the marketplace New entrepreneurs are not wasting any time crafting a future that looks a lot brighterone where small businesses provide products, services, training programs, and living wage jobs that preserve the environment and lift people out of poverty. This concept paper will review and present few Business Ideas of Green Technologies for New Age Entrepreneurs in Food, Environment, Manufacturing, Transportation, IT, etc sectors.
ABSTRACT Submitted to RVIM Students Conference2013 on Role of New Age Entrepreneurs in shaping Modern India