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Dissertation Proposal Sample
Dissertation Proposal Sample
CONTENTS
1. Aim and objectives
1.1 Aim 1.2 Objectives
4. Timeframe 5. References
1.2 Objectives:
1. To explore how the terms authentic and fusion apply to the restaurant sector. 2. To examine the change of authentic Chinese recipes within restaurants in Manchester 3. To critically analyze how multicultural staff can influence the authenticity of Chinese restaurants. 4. To compare and contrast british and asian perceptions towards the Chinese restaurant sector. 5. To draw conclusion and make recommendations about what the future customer might want from the Chinese restaurant sector in Manchester.
how much is the level of authenticity affected by chefs, service or managers of different nationalities than Chinese. By using primary data, a comparison will be made between the british and the asian perception of these three Chinese restaurants. This might reveal how british tend to believe that the restaurant they are in is authentic, however contradicting the asian belief of an anglicized product. Finally, predicting what consumer needs might be in the future regarding Chinese restaurants, there will be recommendations made for these three restaurants in Manchester.
3. Methodology
3.1 Type of dissertation
The type of dissertation chosen is an empirical research dissertation, which has a literature base and also a primary research. Literature base refers to journals, statistics and reports, not older than five years and primary research refers to collecting and analyzing new data regarding the subject chosen. The philosophy chosen is objectivism. As a non-subjective moral code exists, in this study this approach will be taken and followed. There are certainly right and wrongs in everything, no matter what someone feels. All the information in this study will be put in an objective light. The research approach will be inductive, using a qualitative method. The strategy chosen will be action research, which may implement change in the three Chinese restaurants in Manchester. Mixed methods will be used to collect and analyze the data, such as recent surveys and reports, as well as interviews. The time horizon chosen will be cross-sectional and a timeframe will be presented in the proposal.
There will be three interviews taken per restaurant, and as there are three restaurants analyzed in this dissertation, there will be nine interviews in total. The persons interviewed will be one manager, one person from the service and one person working in the kitchen, from each restaurant. The questionnaires will be 34 per restaurant, making a total of 102 questionnaires. The people completing these questionnaires will be customers of the restaurant of british or asian origin.
5.References
SooCheong, J., Yinghua, L., Young, N., (2011) Effects of authentic atmospherics in ethnic restaurant: investigating Chinese restaurants International Journal of Contemporary Hospitality Management, 23(5), pp. 662-680 Bellamy, G. (2004) Tabletop Trends Restaurant Hospitality, 88(5) pp. 94-100 Linda, M. (2000) A melting pot of flavors Prepared Foods, 169(3) pp. 35 Ahmad, J. (1996) Acculturation: the symbolism of ethnic eating among contemporary British consumers British Food Journal, 98(10) pp. 12-26 Angela, M. (2001) Authentic British food products: a review of consumer perception International Journal of Consumer Studies, 25(3) pp. 246-254 Mintel Group, (2011) Thai and other emerging ethnics foods