Presented by: Ng Jing Ping

About United BMEC Project Handled What I have gained

Established since 1988 in Singapore

25 years of experience in selling rehab equipment Started out as selling only rehab equipment e.g. wheelchairs, hospitals beds and walking frames Transformed from a training company to one of the major companies to supply medical equipment and sports science equipment

Project Handled
AIC Tender HealingFromHome Brochure

Restructured as an independent corporate entity under MOH Holdings in 2009 Became as National Care Integrator

Introduction of Seniors Mobility Fund to low-income elderly needing mobility aids in April 2011

10th May 13th May 14th May

AIC Briefing Reading through of document

Sourcing for suppliers

20th May
22nd May 28th May 31st May 20th Jun

Project costing Summarization of tender Submission of tender Preparation for AIC Visit (Follow- up)

25th Jun

26th Jun

AIC Visit

Role as a Project Manager Purpose of this project:

To supply a total of 62 products to AIC Walking Aids Wheelchairs/Pushchairs & Accessories Basic Pressure Relief Mattress Geriatric Chair (height adjustable) Hospital Beds Motorized Wheelchairs, Scooters & Accessories Commode & Shower Seat Pressure Special Equipment Relief Cushion

Foldable and adjustable walking frame Foam Manual 1-crank bed wheelchairs Standard Standard motorized detachable height adjustable stationery-chrome/aluminum/stainless steel Seat Assisted Lifting Cushion Foam Oxygen Concentrator 5Lpm Standard detachable wheelchair Foldable and adjustable walking frame with front wheels Foam (overlay) Wheelchairs/ Pushchairs &height Accessories - Standard wheelchair with elevating Basic Manual 2-crank bedframe Motorized Wheelchairs, Scooters & Accessories - Premium range footplates motorized wheelchairs non-detachable adjustable stationery -chrome/Aluminium/Stainless steel Gel Suction Pump Long Handle Reacher Standard Aluminium walking (fixed) Standard lightweight wheelchair
Standard wheelchair

Gel (overlay) Manual 3-crank bed Motorized Wheelchairs, Scooters & Accessories - Positioning steel motorized wheelchair with Mobile commodes-Chrome/Aluminum/Stainless Special Foam +detachable Equipment Gel Electric Hoist Reciprocal walking frame Standard detachable lightweight wheelchair tilt and recline Air (overlay) Automatic 2-crank bed Wide base quad stick Mobile nondetachable commodes-Chrome/Aluminum/Stainless steel Standard reclining wheelchair Air Special Equipment Manual Hoist (hydraulic) Standard lightweight reclining wheelchair Motorized Scooters Adjustable walking Automatic 3-crank stick bed Transfer Board Standard pushchair Adjustable walking stick Replacement for motorized device (beyond battery warranty of 6 months) Transfer Belt battery Standard detachable pushchair Rollator Repair/ Replacement of Power Add-on remote control (for motorized devices only) Standard pushchair with elevating footplates Leg Strap Rising walker
Standard lightweight pushchair Quadruped cane lightweight tip Standard detachable pushchair Standard reclining pushchair Rising Cane Standard lightweight reclining pushchair Adjustable Dual Purpose Umbrella Anti-tippers Auxilliary crutches (S) Seat Belt

Walking Stick

Auxilliary crutches (L) Elbow Crutches

Procedures:

Source for suppliers online

Identify suppliers capable of supplying the rehab products Checking of the background information:
o o o o Valid contact information & address Country & year of origin Number of years in the business Financial Status

Galaxy Medical
Type
Country of origin

Drive Medical

ManufacturerEquipment in Medical Equipment China, Guangdong Port Washington, New York

Manufacturer in Medical

Business Status with the company

Years of establishment

New

Current

20
86-755-8156953 http://www.gmeok.com/ All kinds of electric & manual medical beds, electric and manual wheel chairs, mattress, pillows, etc.

13
(877) 224-0946
https://www.drivemedical.com/

Contact Information & Website

Types of

products
available

Mobility products, beds, wheelchairs, and pressure prevention products, power wheelchairs, power scooters, rehabilitation products, etc.

Standard Detachable Wheelchair

Galaxy Medical, FS901

Required Specifications: - Detachable armrest & footrest - Heavy duty

Drive Medical, Rebel

Met
$75

Met $120

Price

Steel frame

Quality

Steel frame

Project Costing
Identify hidden cost to set the price Foreign Exchange risk Shipping cost Warehousing Manpower Product Handling & Knowledge training Transportation Excel Template for costing Tabulate all the cost To determine:
Selling price of the products Profit margin for each product Total Average Profit margin for all products

Calculate the projected revenue earned from this project

Project Costing
No. Description Qty Unit Price (USD) Shipping Cost (USD) Exchange rate (SGD) Total Amt (SGD) Quoted price (SGD) Total Amt (SGD) Profit Margin (%)

1.1

Foldable and adjustable walking frame

10

12.60

12.60 * 1.15 = 14.49

14.49 * 1.35 = 19.56

19.56 * 10 =195. 62

26.50

26.50 * 10 = 265

26.2

1.2

Foldable and adjustable walking frame with front wheels

10

15.00

17.25

23.29

232.8 8

35.00

350.0 0

33.5

Next to work out the average profit margin

Work-out of Total Ave. Profit Margin

No. 1. 2. Description Walking Aids Total Cost ($) 2,120 Total Sales ($) 3,470 XXXX Profit Margin (%) 38.9 XXX

Basic Wheelchairs/ XXX Pushchairs & Accessories . . . . . . . . . . . . . . . . . .

. . . . . .

. . . . . .

Total:

85,000

140,000

40

Pricing
Setting the prices of products to AIC Not all products with standard profit margins E.g. The profit margin for Basic Wheelchairs/Pushchairs & Accessories is 58%, The profit margin for Motorized Wheelchairs & Scooters is only 37%

Follow-up (after submission)

Interest by AIC for company visit & product evaluation Identify what AIC expects from the visit The companys response to orders from customers
o o o o Order placed by customers Arrangement of delivery Installation of products Methods of payment

The types of services that would be provided:

o After-sales service o Warranty o Exchange policy

Product Demonstration
Decide on the products for showcase
Wheelchairs Commodes Walking Frame

Borrowing products from the warehouse Standard procedure:

o Indicate the type of products required o Assurance of the return of products within a given period

Assembling of the products

One of the company brands, which started out since February 2011
Website: www.healingfromhome.com

Online shopping portal

Enabling consumers to know about company products Allowing consumers to purchase products

Healthcare Specialist in:

Distribution & rental of medical equipment Provides home physiotherapy for patients with medical conditions

HealingFromHome is not popular

Purpose of this brochure:

To promote the HealingFromHome website
To inform the consumers of the company products available

To remain competitive in the medical industry

Who will be getting the brochures?

People who require rehabilitation products

Where to distribute the brochures?

Hospitals Letterboxes of HDB estates

Procedures:

Planning
Identify the key competitors
Lifeline Medical Supplies DNR Wheels

Reference to competitors brochures

The types of products they sell The design of their brochures

Pricing
Consider the possible cost involved Shipping cost Foreign Exchange risk
Comparison of products

HealingFromHome
Features: Support up to 110kg of load Max. spped: 6.4 km/h Travel distance up to 12 km $783.00 For indoor & outdoor use Comes with large carry basket

DNR Wheels
Features: Support up to 114kg of load Max. speed: 6.4 km/h Travel distance up to 16 km $1350.00 Sleep-mode: Auto power cut-off if left unattended to conserve battery Easy dissemblement of parts for convenient transport & storage

Design of brochure
Categorizing the products Mobility Aids
o Manual & Motorized Wheelchairs o Walking Canes/Frames o Scooters

Toiletries Aids
o Commodes o Bath Seat/Bench o Auto Bath Lifter

Decide on the theme of the brochure Use of the colours from HFH logo
o Light Green o Turquoise

Consultation
Discuss with supervisor for improvements
Whether the brochure fulfills the requirements:
o Clear and understandable for readers o Photographs of products to be distinct o Organized table of contents

Submission of brochure for review

To seek approval from supervisor for printing To contact printing company

Exposure to handle tasks which I have not done before

Project Costing
Helped me to understand why costing is required in Project Management, which I had learnt in the previous semester Keep track of the expenses used by the company

Designing a brochure

Expanding my network

Equipped me with skills and techniques of using it on future projects involving making of catalogues

Building relations with suppliers

Helped me to understand Principles of Marketing (POM), learnt in Year 1 that maintaining good relations with other companies is important

Thank you for your kind attention!