Company profile:

The company has so far invested more than BDT 10,700 crore (USD 1.6 billion) to build the network infrastructure since its inception in 1997. It has invested over BDT 3,100 crore (USD 450 million) during the first three quarters of 2007 while BDT 2,100 crore (USD 310 million) was invested in 2006 alone. Grameenphone is also one the largest taxpayers in the country, having contributed nearly BDT 7000 crore in direct and indirect taxes to the Government Exchequer over the years. Of this amount, over BDT 2000 crore was paid in 2006 alone. Since its inception in March 1997, grameenphone has built the largest cellular network in the country with over 10,000 base stations in more than 5700 locations. Presently, nearly 98 percent of the country's population is within the coverage area of the grameenphone network. Grameenphone was also the first operator to introduce the pre-paid service in September 1999. It established the first 24-hour Call Center, introduced value-added services such as VMS, SMS, fax and data transmission services, international roaming service, WAP, SMS-based push-pull services, EDGE, personal ring back tone and many other products and services. The entire grameenphone network is also EDGE/GPRS enabled, allowing access to high-speed Internet and data services from anywhere within the coverage area. There are currently nearly 3 million EDGE/GPRS users in the grameenphone network. Grameenphone nearly doubled its subscriber base during the initial years while the growth was much faster during the later years. It ended the inaugural year with 18,000 customers, 30,000 by the end of 1998, 60,000 in 1999, 193,000 in 2000, 471,000 in 2001, 775,000 in 2002, 1.16 million in 2003, 2.4 million in 2004, 5.5 million in 2005, 11.3 million in 2006, and it ended 2007 with 16.5 million customers. From the very beginning, grameenphone placed emphasis on providing good after-sales services. In recent years, the focus has been to provide after-sales within a short distance from where the customers live. There are now more than 600 GP Service Desks across the country covering nearly all upazillas of 61 districts. In addition, there are 81 grameenphone Centers in all the divisional cities and they remain open from 08:00am08:00pm every day including all holidays. GP has generated direct and indirect employment for a large number of people over the years. The company presently has
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more than 5,000 full, part-time and contractual employees. Another 100,000 people are directly dependent on grameenphone for their livelihood, working for the grameenphone dealers, retailers, scratch card outlets, suppliers, vendors, contractors and others. In addition, the Village Phone Program, also started in 1997, provides a good incomeearning opportunity to more than 280,000 mostly women Village Phone operators living in rural areas. The Village Phone Program is a unique initiative to provide universal access to telecommunications service in remote, rural areas. Administered by Grameen Telecom Corporation, it enables rural people who normally cannot afford to own a telephone to avail the service while providing the VP operators an opportunity to earn a living.

Different Type of manager: Financial Manager:

The finance manager is responsible for knowing how much the product is expected to cost and how much revenue it is expected to earn so that s/he can invest the appropriate amount in the product. In Grameen phone The finance manager uses a number of tools, such as setting the cost of capital (the cost of money over time, which will be explored in further depth later on) to determine the cost of financing. Working team of this department consist a total nine (09) members including Executive Manager Finance who is responsible for overall and inter-departmental management of this department. For overall supervising and proper internal control purpose finance department device in four segments where a several section as required based on work volume and a manager (individuals) is responsible for all activities performed by the sections. At present there is a managerial position confirmed duly for accounts segment based in Dhaka. There is also a total Six-(06) accounts officer including Chittagong office and a cashier in the cash office based in Dhaka.

Administrative Manager:
An Administrative Manager would need to be positive, enthusiastic, have good leadership skills, get on well with people, be firm but just and have the ability and perseverance to try and help the company achieve their goals. She/he should be able to motivate people and make them feel that they are an important cog in the business wheel.
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The employees should know that management is trying their best to make life for everyone in the company as profitable, productive and enjoyable as possible, so that they will be much more likely to concentrate on doing their best.

The term Administration is associated with misconceptions and controversies. Especially in the context of Bangladesh, it represents a bureaucratic organizational set up with typical characteristics of red-tape-ism, centralization of power and authority, favoritism, nepotism and so on. Administration Division of GrameenPhone is set up with a view to break out from the so-called conventional system of bureaucracy and strives to be different in all respects.

Administration Division encourages to: Develop the leadership quality in such a manner that the organization can grow like a disciplined family. Reward for discipline, hard work and efficiency. Maintain a quality, conducive and enjoyable work environment. Maintain congenial and healthy interdepartmental managements to ensure uniformity in objectives.

Administration Division believes in o Team sprit, not individualism. o Co-operation, not isolation. o Decentralization, not centralization. o Harmony not discords

Marketing and Sales Manager:

The marketing manager of grameen phone do Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the

firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services. Sales Department of GrameenPhone
As its name suggests this department involves in the selling procedure of GP and thus enjoys the responsibility of direct interface with the customers.

Responsibilities of Sales Department Market survey and collecting the feedback Participation in exhibition Participation in opening of dealers outlet Instant delivery Introducing & selling new packages Follow up with existing subscribers Building up managements with subscribers.

Customer Management Department Manager:

Customer care is making the bridge between the customers and company. Besides Sales division it is the only department who deals customers directly. Sales department procures the business and Customer Care keeps the business with the company for long period. Once relationship is established Customer Care is doing the business with the subscribers. It works with the objective to meet all kinds of queries from customer and provide the optimum solutions. It works to ensure customers satisfaction and also to motivate the people in GrameenPhone service.

Human Resources Manager:

Human Resources (HR) Department, an important of Administration Division plays very vital role in the total functioning of G P. Employee recruitment, selection, transfer, promotion, training, performance appraisal all these are conducted by HR division. The informal structure of HR according to its functions can be classified into three main categories they are:

o Human Resource Management (HRM) o Human Resource Development (HRD) o Human Resource management Information system (HR- MIS)

Technical Division Manager:

Technical division is split into two parts: Roll -Out Division: Responsible for building the network. Operations Divisions: Responsible for operation and maintenance of the network.

Responsibilities of the Planning Section Responsible for mainly Base Station related planning Responsible for planning of data transmission equipment from Base Station to switch Responsible for BSC (Base Station Controller) and MSC (Mobile Switch Center) related planning. Responsible for timely supply of equipment Responsible for negotiating with hose owner for building Base Station on the rooftop. Responsible for roaming agreement with other countries.

Responsibilities of the Implementing Section Responsible for construction & maintenance of Base station room, Antenna pipe, Power supply etc. Responsible for installation of Base Station Hardware. Responsible for start-up and pilot operation of Base Station.

Organizational Structure:

GP has in total 1131 employees. Major divisions of GP are: Customer Relations, Sales & Marketing, Technical, Finance, and Personnel & Organization. The Managing Director (MD) also heads a separate department. We would like to focus on each of these divisions to understand their work pattern and basic functions. Organization Structure of GrameenPhone Ltd: GrameenPhone is divided into several departments namely technical, sales & marketing, customer relations, administration, human resource, finance and IT.

1. First-line managers: First-line managers are responsible for the daily supervision of non managerial employees. 2. Middle managers: Middle managers supervise first-line managers. They also work with first line managers to identify new ways of reaching organizational goals. Very often, the suggestions that they make to top management can dramatically increase organizational performance. 3. Top managers: Top managers are responsible for the performance of all departments and therefore have a cross-departmental responsibility. Because top management is ultimately responsible for the success or failure of the organization, persons inside and outside of the organization closely scrutinize their performance. It is the CEOs responsibility to build a top management team that performs well. The term COO (chief operating officer) is often used to refer to the top manager who is being groomed to take over when the current CEO leaves the company or retires.

Employee Motivation:

Profit Sharing: The most significant employee benefit offered by Grameenphone Ltd is Profit Sharing. The profitsharing takes place once a year: July. Only the senior employees who are around two or moreyears get 20% share of the profit earned. Out of this 20% profit, 75% is distributed in terms of seniority and designation and the rest 25% is distributed on performance in that period.

Performance Bonuses: Performance bonuses are given on the basis of performance in a given year. This happens after the yearly appraisal. The reviewer (usually the immediate boss) notes down the performance of the employee on a given set of characteristics and sends it to the MD. The MD then takes thedecision on the performance bonus. However, all decisions regarding performance bonuses by theMD needs to be approved by the Board of Governors.

Reward: This reward system does not have any fixed criteria. This is basically an additional reward system, which provides financial incentives to employees for extraordinary performance in any area of their job.

Services Benefits: Soft Option has a number of service benefits which is typically not found in other companies. Among the benefits are flexible working hour: one can start their office on 8am in the morning and leave by 4pm.-provide transport or transport bills while attending a client meeting

-Provide lunch from the office which is prepared in the office.-have provision for the employees to participate in different training programmed as well fund any professional certification exam from IBM, Sun, Microsoft, Oracle, etc at companys own cost.

Yearly Picnic/Tours: Grameenphone Ltd bears the expense of one tour/picnic per year for each employee. The company covers all transport, hotel and food expenses. This usually refreshes the employees a lot and makes room for them to interact and know each other better.