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    Carat Media NewsLetter 2013MediaTrend 1

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    凱絡媒體週報
    失控的螢幕 ─ 螢幕還是觀眾最寵愛的資訊接收介面。但， 當觀眾不再專注於單一螢幕上，當觀眾可以自由選擇在什麼地方、用什麼裝置，都可以獲得想要的內容，當觀眾不再受限於特定媒體的空間與時間限制，我們該重新掌握起失控的螢幕？

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    Carat Media NewsLetter 2013MediaTrend 1

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    凱絡媒體週報
    5K views19 pages
    失控的螢幕 ─ 螢幕還是觀眾最寵愛的資訊接收介面。但， 當觀眾不再專注於單一螢幕上，當觀眾可以自由選擇在什麼地方、用什麼裝置，都可以獲得想要的內容，當觀眾不再受限於特定媒體的空間與時間限制，我們該重新掌握起失控的螢幕？

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    失控的螢幕 ─ 螢幕還是觀眾最寵愛的資訊接收介面。但， 當觀眾不再專注於單一螢幕上，當觀眾可以自由選擇在什麼地方、用什麼裝置，都可以獲得想要的內容，當觀眾不再受限於特定媒體的空間與時間限制，我們該重新掌握起失控的螢幕？

    Copyright:

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    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    5K views19 pages

    Carat Media NewsLetter 2013MediaTrend 1

    Uploaded by

    凱絡媒體週報
    失控的螢幕 ─ 螢幕還是觀眾最寵愛的資訊接收介面。但， 當觀眾不再專注於單一螢幕上，當觀眾可以自由選擇在什麼地方、用什麼裝置，都可以獲得想要的內容，當觀眾不再受限於特定媒體的空間與時間限制，我們該重新掌握起失控的螢幕？

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    of 19

    CARAT MEDIA WEEKLY NEWSLETTER

    No. 701

    Media Report
    2013

    OOH
    TV

    PC

    2013

    Phone

    Tablet

    http://www.clker.com


    2013

    Google 2012[5]
    90%

    [1]

    Hrs:mins

    Nielsen MI
    2012

    CCS Taiwan
    2012

    FIND
    2013Q1

    2:39

    2:02

    2:24

    1:51

    3:42

    3:24

    2
    [2][3][4] 4

    [1] eMarketer.com[2] 2012[3]CCS Taiwan 2012[4] FIND(2013)/


    [5] Google.(2012).The new multi screen world.

    60.0

    CCS 2012

    80.0

    68%

    53.2

    66.3
    60.0
    39.9

    28.5

    23.7

    52.9

    38.3

    24.8

    29.3

    29.3

    29.9

    40.0

    13.3

    20.0

    202975%

    52.6
    38.5

    23.9

    20.0
    15.3

    10.6
    0.0

    14.1

    11.7

    14.6

    29.9

    28.7

    14.7

    14.5

    0.0
    Under 20

    20-29

    30-39

    40-49

    50-59

    60-64

    CCS Taiwan 2012

    Under 20

    20-29

    30-39

    40-49

    50-59

    60-64

    40.0

    100%

    75%

    50%

    []

    25%

    ()
    0%
    0

    10

    15

    20

    25

    30

    FIND(2013)/2013321~58
    970
    103(2014


    60

    140

    ()

    120

    40

    100

    20

    80

    60

    60

    40

    6-9 AM

    9-12 AM

    0-3 PM

    3-6 PM

    6-9 PM

    9-12 PM

    40

    20

    20

    60

    0
    6-9 AM

    9-12 AM

    0-3 PM

    3-6 PM

    6-9 PM

    9-12 PM

    0-6 AM

    6-9 AM

    9-12 AM

    0-3 PM

    3-6 PM

    6-9 PM

    9-12 PM

    20

    0
    60

    6-9 AM

    9-12 AM

    0-3 PM

    3-6 PM

    6-9 PM

    9-12 PM

    40

    20

    43%912
    0

    CCS Taiwan 2012

    6-9 AM

    9-12 AM

    0-6 AM

    40

    0-6 AM

    0-3 PM

    3-6 PM

    6-9 PM

    9-12 PM

    0-6 AM

    0-6 AM

    FIND2013

    2012

    100%51%
    49%

    (20122013)

    100%

    40%

    2012

    2013

    60%

    51.7%
    30%

    49.3%

    26.90%
    40%

    32.1%

    21.20%
    20%

    26.9%
    22.2%

    13.80%
    20%

    15.0%

    9.30%

    10%

    4.00%

    2.70%
    0%

    0%
    TV+PC

    TV+Phone

    PC+Phone

    TV+Tablet

    Tablet+Mobile

    PC+Tablet

    TV+Tablet

    TV+Phone

    PC+Phone

    TV+PC

    Tablet+Mobile

    PC+Tablet

    FIND(2013)/2013321~58
    970

    http://www.voanews.com/content/multi-taskers-more-distracted-than-they-think---121402909/171465.html

    http://stereotypebyinternet.wordpress.com/2010/03/25/active-audience

    (cross-screen)

    (multi-screen)

    (simultaneously)

    (sequentially)

    AmazonKindleKindle

    Amazon

    www.remainsofthecorps.com; www.amazon.com

    zeebox

    zeebox

    zeebox

    twitter
    facebook

    zeebox

    zeebox.com

    IntoNow

    2011IntoNow

    IntoNow
    20oz

    Shazam
    Shazam
    Shazam

    www.lostremote.com; www.businessinsider.com;

    Google.(2012).The new multi screen world.

    http://www.connexity.com/assets/Multiscreen/test_image-0da6059ad188d9c07be3c397fa72ded3.png

    http://www.focus.de/fotos/fernseher-smartphone-tablet-im-wohnzimmer_mid_1152278.html

    CNN1,500

    8/22
    701

    8/29
    702

    9/5
    703

    9/12
    704

    http://media.smashingmagazine.com/

    9/18
    705

    9/26
    706

    IPTV

    10/3
    707

    (Carat)
    (Vizeum)(AAA)(wwwins Isobar)
    (Posterscope)
    (iProspect)


    carat.weekly@carat.com
    (02) 2717-5238 ext.9285

    APP

    APP for Android

    APP for iOS

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