DOWNTOWN ALLIANCE

DOWNTOWN SALT LAKE CITY PARKING RESEARCH

RESEARCH OVERVIEW

PROJECT GOALS
Determine general sentiments and opinions about parking in Downtown Salt Lake City Determine general sentiments, opinions and pain points when using metered on-street parking Are there specific groups of people who are experiencing unique problems or challenges with metered street parking?

RESEARCH METHODOLOGY
Participants were randomly selected within Davis and Salt Lake County to participate in 1-on-1 phone calls. The survey was conducted by Light House Research. Number of Questions: 30

Average Phone Call Length: 8 10 min

Sample Size: 406
Confidence Level 95% Margin of Error +/- 4.9%

Q4: HAVE YOU VISITED SALT LAKE CITY IN THE LAST 12 MONTHS?
If respondent answered YES skipped to Question 8 If respondent answered NO continued to Question 5

371, 92%

34, 8%

Yes

No

Q5: IF NO IN Q4 - WHAT ARE THE MAIN REASONS WHY YOU HAVE NOT VISITED SALT LAKE CITY IN THE LAST 12 MONTHS?
Answers are aggregated based on similar verbatim answers Responses are generally neutral, with most just not needing to visit Downtown Salt Lake City.
10 10 7

8
6 4 2 0

5 2 2

Have Everything I Need Where I Live

No Need To Go Downtown

Too Busy / Don't Have the Time

Distance

Parking

Miscellaneous

For a list of verbatim responses, see Appendix A.

Q6: DID THE RESPONDENT MENTION PARKING IN THE PREVIOUS QUESTION?

If respondent answered YES continued to Question 8 If respondent answered NO skipped to demographics and ended survey

28, 88%

4, 12%

Yes

No

Q7: IF YES IN Q6 WHAT SPECIFICALLY ABOUT PARKING CAUSED YOU NOT TO VISIT DOWNTOWN SALT LAKE CITY?
Great distances, walking I haven't been down there for a while, but I knew it used to be hard to find parking and it costs a lot. It's not very easy access and having to pay for it. When you park you have to walk a long way to the stores or wherever you're going.

Q8: HAVE YOU PARKED IN DOWNTOWN SLC IN THE LAST 12 MONTHS?

When you include the 34 respondents who have NOT been to downtown Salt Lake City with the 33 who have been downtown, but havent parked there, the total comes to 67 respondents or 16.5% of all respondents who have not parked in downtown Salt Lake City in the past 12 months.

338, 91%

33, 9%

Yes

No

Q9: IF NO IN Q8 WHAT METHODS OF TRANSPORTATION DID YOU USE TO GET TO DOWNTOWN SLC IN THE PAST 12 MONTHS?
Its positive to see public transit is the top alternative form of transportation to visit Downtown Salt Lake City
14 12 10 8 6 4 2 0
Trax Bus Carpool

13

5 2
Got Dropped Off by Someone Else

5 1
Bike

1
Walked Other (Specify)

For a list of verbatim responses, see Appendix I.

Q10: IF NO IN Q8 WHY DID YOU DECIDE TO USE THAT METHOD OF TRANSPORTATION INSTEAD OF DRIVING AND PARKING YOUR CAR IN DOWNTOWN SALT LAKE CITY?
Cant find parking Dont own a car Driving in congested areas is stressful Expenses (gas and paid parking) Carpool/public transit

For a list of verbatim responses, see Appendix C.

Q11: IF YES IN Q8 IN THE LAST 12 MONTHS, WHICH OF THE FOLLOWING OPTIONS HAVE YOU USED IN DOWNTOWN SLC?
Of the 338 respondents who answered Yes, 89% paid for off-street parking, compared to only 55% who paid for metered street parking
300 300 250

209

200
150 100 50 0
Off-street Paid Parking (Parking Garages, Parking Lots, City Creek Center Parking, The Gateway Parking, etc.) Free Street Parking

184

165

Metered Street Parking Off-street Free Parking

Q12: IF OFF-STREET PAID PARKING IN Q11 IN THE LAST 12 MONTHS, HAVE YOU EVER PARKED AT THE CITY CREEK CENTER PARKING LOT?
Over half (56%) of total respondents who parked in Downtown Salt Lake City AND used off-street paid parking parked at the City Creek Center parking lot

189, 63%

111, 37%

Yes

No

Q13: IF OFF-STREET PAID PARKING IN Q11 IN THE LAST 12 MONTHS, HAVE YOU EVER PARKED AT THE GATEWAY PARKING LOT?
Over half (58%) of total respondents who parked Downtown AND used off-street paid parking had parked at the Gateway parking lot Slightly more respondents parked at the Gateway compared to City Creek
194 compared to 189

194, 65%

104, 35%

Yes

No

Q14: DO YOU PREFER TO PARK AT METERED STREET PARKING OR WOULD YOU RATHER LOOK FOR & PARK IN A PARKING GARAGE/LOT?
67% of respondents preferred parking in a garage or lot Only 20% preferred parking at a metered street parking spot
224

250 200 150

100
50 0 Parking garage or lot

66

43

Metered street parking

Dont Know

Q15: ON A SCALE OF 1 7 HOW EASY WAS THE DIGITAL PARKING METER TO USE, WHERE 1 IS VERY DIFFICULT & 7 IS VERY EASY?
70% chose 5 or higher, showing a strong understanding of usage However, with 18% choosing 3 or lower, some issues are still occurring
45 40 35 30 25 20 15 10 5 0 42 42 34 22

17 9 3

7 Very Easy

1 Very Difficult

Q16: IF RATING OF 5, 6 OR 7 IN Q15 WHAT FEATURES OR ASPECTS OF THE DIGITAL PARKING METER MADE IT EASY TO USE?
The ability to use a credit/debit card (39%) to pay for parking was the dominant feature that people chose for ease of use
50 40 30 46

20
10 0

17
9 6 5 4 4 4 4 3 2 2

For a list of verbatim responses, see Appendix D.

Q17: IF RATING 1, 2 OR 3 IN Q15 WHAT FEATURES OR ASPECTS OF THE DIGITAL PARKING METER MADE IT DIFFICULT TO USE?
In general, no single issue was more prominent than another Learning curve issues going from the coin style meters to the new digital meters was mentioned most
8 6 4 2 0 8 6 4

For a list of verbatim responses, see Appendix E.

Q15A: ON A SCALE OF 1 7 HOW EASY WAS THE DIGITAL PARKING METER TO USE, WHERE 1 IS VERY DIFFICULT & 7 IS VERY EASY?
Cross-tabbed: Live in Davis County vs. Salt Lake County No large differences, but Salt Lake County seems to trend towards easy while Davis County is more bell shaped. With small Davis County sample size, analysis is directional at best.
40 35 30 25 20 15 10 5 0 35 28 13 8 0 3 1
2

37

17 12 5
4

4
3

6
5

7
6

5
7 - Very Easy

3
Don't Know

1 - Very Difficult

Davis County

Salt Lake County

Q15B: ON A SCALE OF 1 7 HOW EASY WAS THE DIGITAL PARKING METER TO USE, WHERE 1 IS VERY DIFFICULT & 7 IS VERY EASY?
Cross-tabbed: Live in Downtown Salt Lake County (84103, 84102, 84101 & 84111) vs. Non-Downtown Salt Lake County Sample size for Downtown Salt Lake County was very low, resulting in low confidence for analysis. Of the 7 living in Downtown SLC, 85% answered 5 or higher.
40 30 20 10 0 0 3 8 0
2

32 26 12 1
3

36

17 0
4

12 2
5

3
6

1
7 - Very Easy

0
Don't Know

1 - Very Difficult

Downtown Salt Lake County

Non-Downtown Salt Lake County

Q15C: ON A SCALE OF 1 7 HOW EASY WAS THE DIGITAL PARKING METER TO USE, WHERE 1 IS VERY DIFFICULT & 7 IS VERY EASY?
Cross-tabbed: Work Downtown (84103, 84102, 84101 & 84111) vs. Dont Work Downtown No large differences. Although it appears non-downtown workers were more positive, the downtown worker sample size makes final analysis directional instead of firm. Overall, both sides trended towards easy.
35 30 25 20 15 10 5 0 31 26 21 8 0 3 2
2 3

32

10 0
4

10

10 1

14

1 - Very Difficult

7 - Very Easy

Don't Know

Downtown Workers

Non-Downtown Workers

Q18: WHAT METHODS OF PAYMENT ARE YOU AWARE OF FOR DIGITAL PARKING METERS IN DOWNTOWN SALT LAKE CITY?
Credit card was the top choice at 84% awareness amongst respondents At only 10% the QuickPay app has very low awareness
160 140 120 100 80 60 40 20 0 154

62 44

18
Credit Card Cash Coins QP QuickPay Smartphone App

13
Don't Know

2
Other (specify)

For a list of verbatim responses, see Appendix I.

Q19: IF QP/QUICK PAY APP IN Q18 WHEN USING THE DIGITAL PARKING METERS, HAVE YOU USED THE QP QUICKPAY APP TO PAY FOR YOUR PARKING?
At an already low awareness, an even smaller amount have actually used the QuickPay app With awareness and usage so low, it is difficult to determine respondents experiences (positive or negative) with the app
15, 83%

3, 17%

Yes

No

Q20: ARE YOU AWARE THAT YOU DO NOT HAVE TO LEAVE THE PARKING METER RECEIPT IN YOUR CAR?

Nearly half of respondents think they must leave their metered parking receipt in their vehicle This behavior has likely been learned from paid parking lots in and around Downtown and Park City

100, 55%

82, 45%

Yes

No