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Optimal Analytics Fitbit Data Case Study
Optimal Analytics Fitbit Data Case Study
Optimal Analytics Fitbit Data Case Study
2013
by combining audience demographic insights with targetable criteria like user behavior, lifestyle, and online usage. Optimal places real-time audience + brand insights at your fingertips. Building a good marketing plan isnt about lucky guesses making educated decisions based on real insights is what helps marketers meet their business objectives. Insights about your Customers and Competition can help you understand who to target, where your customers are, and how to promote your product.
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DEMOGRAPHICS US SUMMARY
UNITED STATES REACH AVG AGE
60,260 38.5
MALE FEMALE
25% 75%
INCOME LEVEL >125k 75k-100k 50k-75k 100k-125k 25k-50k <25k INDEX 154 139 109 106 89 69
TOP KEYWORDS KEYWORD The Biggest Loser NPR Dr Mehmet Oz Amazon Kindle Amazon George Takei Zumba Fitness App store Panera Bread DSW INDEX 1,293 1,029 947 844 826 817 798 779 769 741
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425,020 30.5
MALE FEMALE
55% 45%
INCOME LEVEL <25k 25k-50k >125k 50k-75k 100k-125k 75k-100k INDEX 115 110 96 90 82 80 TOP KEYWORDS KEYWORD NIKE Football Beat by Dre Dicks Sporting Goods Nike Champs sports Jordan Footlocker EA Sports Madden Under Armour INDEX 1,293 1,293 1,029 947 826 817 798 783 779
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CONCLUSION
With these insights, Fitbit would have a better sense of how their companys core competencies and products align with current customers. Additionally, the competitive insights highlight who their competitors are attracting providing the awareness of who to target and where the market opportunity exists.
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