Sherry Foundations13

EAR Engaging other Audiences with your Research

Purpose
To consider and articulate ideas about what makes a person well-educated/literate; To practice crafting a persuasive argument for different audiences In college, you are often asked to make an argument; to do this requires awareness of audience and purpose. What evidence you select, and how you present it depends on why and to whom you write.

Assignment
In this assignment you will turn the results of your ethnographic research (as well as your own experiences as a student) into three other genres: one for an incoming student at BU, one for a family or faculty member, and one for a potential employer.

Process (Note: these are steps for process, not product; see models on wiki for help with form)
What does your audience need/want to know? What might they believe is important about college life/community literacy? What might they find persuasive? Use this question to select details you will share.

What genre, or type of communication, might be best suited to your audience and
purpose? A letter? A flyer? A satire? A TV commercial? A public service announcement? Find at least three examples of this genre and post them to your wiki personal page.

What characteristics of this genre will you imitate? What are the criteria for a good
one? Post these characteristics/criteria for each genre to your wiki personal page.

Compose your message in your chosen written or visual genres, using the
characteristics/criteria you derived to guide you.

Compose a brief explanation after each piece that summarizes your answers to the
preceding questions. Post to your wiki personal page.

Sherry Foundations13

Assessment
Criterion/Grade Organization: arranges relevant details clearly to accomplish purpose(s) Content : uses details thoroughly and specifically to make point(s) Conventions: style and grammar match the models read in class Technique: uses composing practices discussed in class A 4.0 is Relevant details selected and clearly arranged to make point(s) Details used thoroughly and specifically to make point(s) Style/grammar of genre(s) examined in class used appropriately for authors own purposes Composing techniques discussed in class are used appropriately for authors own purposes A 3.0 is Relevant details selected and arranged to make points Details used thoroughly or specifically to make point(s) Style/grammar of the genre(s) examined in class are used appropriately but mechanically Composing techniques discussed in class are used appropriately but mechanically A 2.0 is Details arranged to make point(s) Details used to make point(s) Style/grammar of the genre(s) examined in class are attempted but not always appropriate Composing techniques discussed in class are attempted but not always appropriate A 1.0 is Details do not seem relevant; arrangement unclear Lacks details; does not make point(s) Style/grammar of the genre(s) examined in class are not used Composing techniques discussed in class are not used 4.0 3.0 2.0 1.0