14
media & marketing
21 students get Taylor's
special scholarship
by Jonathan Mah
newsdesk@thesundaily.com
TAYLOR’s University College, in con-
junction with 19 multinational com-
panies, awarded the Taylor’s World
Class Scholarships (TWCS) 2009 to 21
students on Monday.
The students, who are enrolled in
various Taylor’s schools, will receive
full tuition fee waivers and given
opportunities to undergo industrial
training with the partner companies
during the course of their studies.
Upon graduation, they will also be
enrolled into 12- to 24-month man-
agement trainee programmes at the
discretion of the partner companies.
“The TWCS, when launched in
2006, was the first of its kind in Ma-
laysia and represented a milestone
in our nation’s education landscape,"
said Taylor’s Education Group manag-
ing director Datuk Loy Teik Ngan.
"It offered students not only the
benefits of financial aid, but also
provided an avenue for world-class
internship training at top-notch mul-
tinationals.” he added.
The recipients were shortlisted
based on academic results, extra-cur-
ricular activities, leadership qualities
and a written essay on their expecta-
tions of a TWCS recipient.
They were then jointly interviewed
and selected by both Taylor’s and the
respective partner company.
Khaled (right) congratulating some
of the scholarship recipients
Also present was Higher Educa-
tion Minister Datuk Seri Mohd Khaled
Nordin, who praised Taylor’s for
taking the initiative to offer such
scholarships.
"The choice of ‘world class’ in
the scholarships is a bold move and
augurs well for Taylor’s vision in con-
tributing towards the development of
Malaysia’s human capital who have
a passion for learning and are eager
to excel and contribute towards the
nation’s success,” he said.
“The TWCS award is unique in that
it is in line with the government’s aim
of encouraging closer collaboration
between industries and institutions
of higher learning,” he added.
Since its inception, the scholarship
has attracted an increasing number
of multinationals.
This year, the scholarships are
offered jointly with corporate bodies
that include the BMW Group Malaysia,
Foetus International, Dell, KPMG, Sie-
mens, Leo Burnett, Air France-KLM,
L’Oreal, Deloitte, General Electric
International, HSBC Bank, Sodexho,
Universal McCann, Weber Shandwick,
The Nielsen Company, Mandarin Ori-
ental, Crowne Plaza Mutiara, Sheraton
Imperial and Le Meridien.
“The continued support of world
renowned partners each year augurs
well for the TWCS as it reflects the
growing acceptance and support
among industry leaders,” said Loy.
MAS to introduce new
cell phone service
by Meena L. Ramadas
Abdul Mutalib newsdesk@thesundaily.com
(left) and
Amin Khan MALAYSIA AIRLINES (MAS) will introduce
show off the a new mobile phone technology which will
special MAS enhance its Passenger Services Systems (PSS)
Mobile Suite from October this year.
that will soon The MAS Mobile Suite, jointly developed with
be available. airline IT specialists Sita, promises to be a boon
for travellers.
It will ease travelling procedures by allowing
users to access information concerning flight
bookings, check-ins, flight status updates, flight
schedules and directions on mobile phones.
“Among other things, it will enable travellers
to book flights and check-in at airports using
their mobile phones,” said MAS distribution
assistant general manager Abdul Mutalib Ishak
when giving the media a sneak preview of the
MAS Mobile Suite.
He said once a flight has been booked and
paid for by contacting the MAS call centre or by
accessing the nearest MAS ticket office, a 2D
bar code will be sent to the mobile phone.
Lunar Year celebration live in China
SEVERAL hundred million TV viewers in
southern China will get to see specially-cre-
ated Malaysian content to be aired live on prime
time over two major networks during the 2010
Chinese lunar new year celebrations.
This follows an agreement between Jia
Yu Home Entertainment Sdn Bhd, which is
associated with the Multimedia Development
Corporation (MDeC), and the two TV networks,
Nanning and Chengsa TV stations.
Jia Yu Home Entertainment CEO Damien
Leong said the agreement would open up a
host of opportunties and spin-offs for Malay-
sian artistes, musicians, graphic designers and
other creative skills associated with the content
industry.
“The live transmission will also provide a
platform for Malaysian artistes to break into
the big China market as a result of the prime
time screening,” he told Bernama in Beijing
after exchanging documents with the two TV
stations in the presence of Prime Minister Datuk
Seri Najib Abdul Razak during the latter’s recent
visit.
Final week for HSBC happy deals
THOSE on the lookout for savings and offers for
banking and financial products should quickly
check out the ‘HSBC Happy Deals’ campaign,
which ends on June 15.
The campaign offers customers special
savings and promotions on a variety of HSBC’s
consumer banking products.
“I urge customers to take this opportu-
nity and reap the benefits and savings from
the HSBC Happy Deals campaign as it provides
financial solutions to help them during these
theSun | WEDNESDAY JUNE 10 2009
The passenger would then flash the bar code
to be scanned by a Sita machine at the airport,
which will then issue a paper slip containing the
seat number and other flight details.
The airports that will first be equipped with
the Sita scanners are Penang, Kota Kinabalu and
KL International Airport (KLIA).
“We have been developing this mobile
technology with Sita for 10 years,” said Abdul
Mutalib, adding that the aim was to simplify
travelling.
“This was a real fun project to develop.
It’s very user-friendly and will offer simplified
options to airline passengers,” said Sita lab in-
novation manager Stephane Cheikh.
Meanwhile, MAS network, revenue manage-
ment and distribution senior general manager
Amin Khan said the new product for mobile
commerce would also enable the airline to run
MAS flight ads through mobile phones.
The MAS Mobile Suite which is set to debut
in early October and will enhance the Passenger
Services Systems (PSS) currently applied by
MAS.
MDeC CEO Datuk Badlisham Ghazali said
the forthcoming transmission was under the
auspices of MDeC’s MSC Malaysia creative
multimedia and content initiative.
MDeC, he said, was giving a lot of attention to
further developing Malaysia’s creative talent.
Leong said exposure was extremely impor-
tant for artistes as they had to create a huge
fan base for sales of their CDs or for them to be
invited for singing or acting engagements.
He said Jia Yu was pleased with this
breakthrough as it meant an extra avenue
and opportunity for Malaysians in the creative
industry.
“There are many talented Malaysian artistes
and we would like to provide them with a plat-
form for greater exposure,” he added.
Jia Yu, he said, felt it was time for Malaysian
artistes and content to reach out to a more
global audience.
This was especially so when Malaysian TV
shows for the Chinese New Year celebrations
had been noted for their variety and creativity,
he said. – Bernama
difficult times,” said HSBC Bank Malaysia Bhd
personal financial services general manager Lim
Eng Seong.
Lim said the campaign had garnered positive
response, with April sales figures growing by
about 40% against previous months.
The products include home loans, personal
loans, Takaful products as well as foreign cur-
rency deposits.
For more details on the ‘HSBC Happy Deals’
campaign, log on to www.hsbc.com.my.