M

April 2013

An Initiative of IEM Management House

Faculty Editor
Prof. Summauli Bhaduri Pyne

Student Editors
Bijoyini Mukherjee Shoaib Mohammad Debalina Roy

Sub Editors
Poulami Banerjee Shneha Bhattacharjee

Damayanti Pathak

Graphics & Designing

Snehasis Biswas Sagnik Biswas

EDITORIAL
One of the great urban centers of India, KOLKATA (CALCUTTA) is, to its proud citizens, the equal of any city in the country in charm, variety and interest. As the showpiece capital of the British Raj, it was the greatest colonial city of the Orient, and descendants of the fortune-seekers who flocked from across the globe to participate in its eighteenthand nineteenth-century trading boom remain conspicuous in its cosmopolitan blend of communities. Bengalis exude a pride in their artistic heritage and like to see themselves as the intelligentsia of India. The April issue of E-Magination is dedicated to this great city, rich in cultural heritage with a colorful way of life. The articles explore the various delights offered by this city.

BANGALI AR TELEBHAJA
Since time has begun for us Bengalis or modern Bongs, we have known adda as an integral part of our life. It is common to find people passing their leisure time, hanging out with their friends or family and taking part in all sorts of gossip, ranging from PNPC (poro ninda poro chorcha) to politics, sports, you name it! There is an item though which is almost synonymous with the culture of adda, without which it remains somewhat incomplete. It is telebhaja, an irresistible part of Kolkatas culinary taste, compared to only French fries which incidentally are not French but Belgian in origin. Munching on to hot aloor chop or peyaji or beguni with muri and gorom cha, while indulging in our adda is incomparable. In recent years though Chowmein, Roll, Momo, Pizza and Burger have usurped its position at the top but every quintessential Kolkatan still savors the taste of telebhaja on a lazy, rain-soaked evening.

-Bijoyini Mukherjee (MBA 1st year)

In good old days, just as the sun became low, almost in every neighborhood in north Kolkata, a man would sit with a small oven, heat a soot covered oily kadai and deep fry delectable aloor chop, beguni, phuluri and peyaji. In our homes, khichudi is complimented with beguni long strips of brinjal (begun) dipped in a batter of gram flour or peyaji onions dipped in a similar batter, and then deep fried. The women in the household are often found debating whether adding kalo jire (black cumin) to the batter makes it more crispy or not, but there is no doubt about the universal appeal of telebhaja. The citys telebhaja culture, so popular even two decades ago, especially in north Kolkata at Bagbazar and Shyambazar used to attract hordes of customers. Even foreigners used to flock to well-known telebhaja shops. If you are willing to prepare a gastronomical map of Kolkata, you simply cannot leave out Kalika on Surya Sen Street, Lakshmi Narayan Shaw on Bidhan Sarani, Suruchis Telebhaja at Sealdah, which have attained legendary fame as the sellers of mouthwatering telebhajas.

If you are willing to prepare a gastronomical map of Kolkata, you simply cannot leave out Kalika on Surya Sen Street, Lakshmi Narayan Shaw on Bidhan Sarani, Suruchis Telebhaja at Sealdah, which have attained legendary fame as the sellers of mouthwatering telebhajas. Do not get fooled by the humble looks of Kalika which are a contrast to its reputation among the foodies. Established in 1960s, the shop not only sells the usual variety comprising beguni, aloor chop but has also introduced innovations in the form of mochar chop, potoler chop and tomator chop. The telebhajas sold here are not only distinct in size but also has a unique flavor that is hard to find anywhere else. The three Dutta brothers who own this joint say that they owe their success to the recipes handed down to them by their father, Sukumar.

At Lakshmi Narayan Shaw, a picture of Netaji, who once patronized the joint, still hangs on the wall and every year on his birth anniversary, telebhaja is distributed free to all. To regular customers an adda session must start with crispy begunis or peyajis, which is almost like a ritual. The peyajis here are named after Netaji, Netajir peyaji. Now, with the advent of instant or fast food shops, most of these ventures are struggling for survival and operating at a much smaller scale. But still I believe, we Kolkatans are loyal to our telebhajas, and enjoy a crispy and tasty bite keeping aside our health issues and the thoughts of extra calories.

!!! Kolkata And Durga Pujo !!!!

It is during the durga pujo that OUR CITY OF JOY Kolkata looks the most beautiful!!! The festive spirit in the ambiencethe elegance in the colors and hues makes the city look nothing less than a decked up bride. The entire city gets drenched in the gaudy lights which makes it appear like a dream. All the Bengalis let themselves loose during the four days of pujo; SAPTAMI, ASTAMI, NABAMI AND DASHAMI. Saptami is the day when the Goddess Durga is welcomed and the pujo and all its preparations begin. On the day of Ashtami the Bengalis worship the Goddess by giving ANJALI which is one of the most important event of the pujo..the ladies mostly wear white sari with a red border; a traditional attire most favorite to all Bengalis and the men stand out in a Dhoti Punjabi which gives them a vintage look. Nabami is also one of the days for fun where all the people enjoy to their hearts content since this day symbolizes that the auspicious ceremony is almost about to come to an end!!!
-By Debalina Roy (MBA 1st year)

On the final day of Dasami the married ladies as usual wear their traditional white sari with red border bidding goodbye to MAA DURGA known as BARAN in Bengali. The ladies play with vermillion smearing the beautiful red colored powder on each others face which epitomizes a fellow feeling of unity and togetherness. During this festival Bengalis forget all their malice and differences and come together as a single entity to celebrate the positivity that is imbibed through this festival. Durga pujo is also famous for its amazing PANDALS which are mostly based on certain unique themes and people visit these pandals to decipher these concepts. The tradition of buying new cloths and gifting our near and dear ones during the agenda of pujo also brings one another together. The sound of DHAAK is extremely enchanting and uplifts our soul into a sublime levelthe sound of dhaak is so dear to the bengalis that we cannot imagine a durga pujo without it. The food stalls which offers us an array of munchies such as rolls, chowmein, biriyani, ice creams, soft drinks etc It is because of these attractions and sentiments that a Bengali after the pujo is over every year chants these words : ASCHE BOCHOR ABAR HOBE.

SWAGATA PARAL PGDM 1st Year

GREAT EASTERN LIFE ASSURANCE

-By Sagnik Biswas (MBA 1st year)
With total assets of $28.1 billion, Great Eastern is the largest publiclisted insurer in Southeast Asia. Great Eastern commands the leadership position in the life industry in both Singapore and Malaysia, with 34% and25% market share respectively in 2002. The Challenge Despite being a large company with 700 employees in Singapore, Great Eastern used to carry the tag and all the connotations of a local company. To attract talent, the task was to put Great Eastern on parity with other multi national corporations through a top-notch policy in rewarding and developing its people, creating a great work culture and environment and other features, which are often seen as lacking in local companies.

Strategising Recruitment & Selection

Brand Values Great Easterns corporate branding and identity was recharged in 2001to reflect a more dynamic Group and its focus on a holistic approach towards financial planning. The focus is in line with Great Easterns vision to be the choice financial services provider in the region and beyond. For Great Eastern, employer branding is more than just advertising and mouthing catchy slogans. Great Eastern wants to build a brand that starts from within and permeate throughout the organization. It is about transforming peoples attitude, corporate culture and inspiring employees to take the leap. In short, it is about weaving Life is Great into its people and culture. The company wants to be known as the employer who creates opportunities for its people to develop himself or herself, create something new and make an impact. Great Easterns People

Excellence initiatives impressed the press so much so that publicity is frequently generated. As a testimonial, Great Easterns new head office at Great Eastern Centre is a hallmark for its commitment towards enhancing professional training and a long-term educational plan. The new space also symbolizes the sovereignty of Great Eastern and serves to foster a sense of pride for people working in the company.
Develop Human Resource Infrastructure Great Eastern sets its sights on transforming Human Resource into a strategic partner. The Human Resource self-service infrastructure is designed to take away the mundane tasks so as to relieve the teams time and resources to perform strategic roles such as selling the companys brand name and developing solutions to manage human capital.

Personality Profile Analysis with a Twist

Culture and group norms shape the work process in Great Eastern. When using personality profile analysis, Great Eastern ensures that the criteria for selection is not based solely on personality types that are suitable for the job but also those that will replicate the desired culture and spirit of the organization. For instance, the recommended personality type for a Human Resource executive may be one with profiles of high compliance and dominance, but in Great Eastern where creativity and empowerment is valued, a high influence is also desired. Moving Forward To perpetuate Human Resource as a strategic partner, Great Eastern will empower line departments with skills such as effective interview techniques and diagnostic skills in assessing candidates. Ownership and vested interest in recruitment ensures that hiring managers continue their efforts to induct, orientate and train new hires for subsequent high job performance.

(MBA 1st year)

PASSION

-By Suchandra Roy MBA 1st Year

Swells the crowds, fuels the roads; Efficiently managed scanty load. West to east; Right at fest, Morning never quietly rest. Earners slide, its busy role Smartly live with pleasing sole. Poverty claimant, ask for pity Never mind it, joyous city. Failing success, wailing guy Robs the story; telling high. Love it, London look so far Do my Kolkata, dearly are.

Through the Lens of -Anupam Mukherjee

(MBA 1st Year)

POILA BAISAKH
-Priyanka Bose
(Faculty)
The Bengali New Year celebration is popularly known as 'Poila Baisakh' - the first month of the Bengali Calendar). It's the first day of the Bengali New Year, which usually falls in mid-April every year.It's only the 15th century by the Bengali calendar, and Bengalis are fast forgetting the traditional ways to celebrate the 'Naba Barsho' .However, people still wear new clothes, exchange sweets and pleasantries among friends and acquaintances. Younger people touch the feet of elders and seek their blessings for the coming year. There's also a custom of wearing gem-studded rings to appease the stars and planets! Near and dear ones send gifts and greeting cards to each other. As the year draws to a close, Bengalis of Kolkata throng to the bookstall to book a copy of Panjika, the Bengali almanac. Hindus throughout Kolkata (Bengal) celebrate the year-end or 'Chaitra Sankranti' with some exciting fairs and festivals like Gajan and Charak. Traditional Charak Mela, which includes some really savage spiritual acrobatics, is held across small and big towns in West Bengal and outskirts of kolkata, culminating in Latu Babu-Chhatu Babur Bazar in North Kolkata on the last day of the year, and the day after at Konnagar, venue of Bengal's only 'Basi Charaker Mela'.

For Bengali traders and shop owners, Poila Baisakh is Haal Khata time - an auspicious day to 'open' the ledger. Ganesh and Lakshmi Puja are solemnized in almost all shops and business centers, and regular customers are formally invited to attend the evening party. To consumers, it may not always be something to look forward to, for Haal Khata also means settling of all outstanding dues of the preceding year. The Bengali penchant for gormandizing good food comes through best on Poila Baisakh. Household kitchens exude the aroma of freshly prepared Bengali delicacies, especially sweet dishes, because it's thought to be a good omen to start the year with mishtanna or traditional sweets such as Rosogollas, Payesh, Sandesh, Kalakand and Ras Malai. The New Year cuisine for lunch, of course, contains various preparations of fish and rice. Those who prefer to go out to eateries get to have some pure pleasantries for the palate, and other mouthwatering culinary dalliances. One thing that's common to both sides of the border is ushering in the New Year with Rabindra Sangeet or Tagore's musical invocation Esho Hey Baisakh Esho Esho (Come Baisakh, Come O Come!), or the relatively obscure composition Aaj Ranashaje Bajiye Bishan Esheche Esheche Baisakh.Most Kolkatans prefer to celebrate it under the cultural masquerade of music and dance.

Kolkatas film town Tollygunge celebrates the New Year with the auspicious mahurat functions of Bengali movies, a traditional part of Poila Baisakh at Tollywood, Bengals center of filmmaking. The city witnesses several special programs on the occasion, and the places that attract most people are

Nandan, the Calcutta Town Hall, New Market and the Maidan.
It is no surprise that Tagores words resonate with people all over the world, even today,specially with Bengali people. Bachhar sesher jhara pata bollo ure ese Ekti bachhar periya gelo hawar sathe bhese. Natun bachhar asche, take jotno kore rekho Swapna gulo satyi kore khub bhalo theko.

What to add.??
Bengali Poem Taaza Tv photo collage with write up Debabartas Photo Collage Priyanka n Summauli Mam write up

Accolades
Prof. Shamindra Nath Sanyal, Assistant Professor Marketing has won accolades for his paper A Study on Attitude of Indian Consumers towards Luxury Brand Purchase through the Application of Attitude Scale to Luxury Items. He has presented the paper at the 5th IIMA Conference on Marketing in Emerging Economies, 2013 (ICMEE 2013) organized by Indian Institute of Management, Ahmedabad on 9-11 January, 2013 at IIM, Ahmedabad.

Accolades
Professor Summauli Bhaduri Pyne presented a paper at IIM Shillong at their 3rd Annual International Sustainability Conference from March 6-8, 2013.The title of the paper was: Blooming Red Oleanders: Leadership Insights from Rabindranath Tagore. The paper highlighted the new development in Business Management research as observed in recent years: interface of Ecology, Literature, Management & Psychology. Mutual reciprocation between Man and Nature are the fundamental principles to Ethical Leadership where strings of Nature have always lent Man a unique insight. For sustainability of the individual, the organization and the planet at large, the Leaders of today should recognize the benefits of integrating a positive relationship with Nature. It indicated the possibility of constructive impacts of the natural environment, directly on a Leader through intellectual and emotional conversations from selected works of Rabindranath Tagore. Her paper was awarded the second best paper of the conference.

Women : The Eternal Power

Campus bytes

8th March, 2013 was a very memorable day for the MBA students of Institute of
Engineering and Management. It was not only the 100th International Womens Day but a few lucky students got to celebrate the spirit of Womens Day by participating in panel discussions on various topics which were broadcasted live on the television channel Taaza Tv. The show, titled Mahila Divas ke Maayane( The meaning of Womens Day) had women from various fronts of life coming together to speak on various issues concerning todays woman, such as safety and security, the condition of womens education in the country today etc. Five students of MBA from IEM participated in the discussions- Priyanka Chandak, Moumita Khan, Sayani Mitra, Pinky Bhattacharya and Pallabi Chura. For the first panel discussion, Priyanka Chandak was joined by another fellow student from J. D Birla Institute, as well as a social activist and an entrepreneur. The topics discussed were the limitations and boundaries set in a womans life which does not apply in a mans world and why must they be present. In the second discussion,

Moumita Khan was joined by Abira from Jaipuria College along with two senior women. The topic of discussion was one which is of utmost importance today- the safety and security of women and girls, both inside and outside her home. For the last panel discussion, Sayani Mitra was joined by a college student and two college professors. A comparison between girls education and boys education, the morals and principals of the modern day woman and the lack of opportunities due to restrictions in a womans life were some of the topics discussed. Lastly, Pinky Bhattacharya and Pallabi Chura were asked their opinion about what did womens day mean to them and what is its importance. Overall, it was a great experience for the students, giving them invaluable exposure through interactions with successful women from various fields of life.

Campus Bytes
HR MEET
Institute of Engineering & Management (IEM) is the oldest private technical educational institute in West Bengal imparting education in Engineering & Management disciplines along with University of Engineering & Management (UEM), Jaipur. We aim to provide an international ambience and exposure with innovative teaching techniques and courses which are tailor made (technical & soft skills) for the job market giving the students the winning edge and competitive advantage during placements.Besides imparting state of the art education, IEM believes in inculcating a value system among its students. Today IEM flaunts a network of its alumni spread throughout the corporate world as torchbearers of the institutes success and legacy. The recent spurt in violent incidents in industries in India is causing a lot of concern. The human resources are most important asset of any business organization. Institute of Engineering & Management (IEM), Kolkata had planned a Seminar to highlight the role of Emotional Intelligence in maintaining harmonious employee relations.HR professionals of prominent business organizations from all over India had been invited to deliberate on this important issue. The seminar was held on 16th March 2013,at Bengal Club, located in Park Street, from 10.30am to 4.30pm.

Following sessions was planned during the Seminar: Emotional Intelligence for anticipating and preventing Employee Relations problems. Role of Emotional Intelligence during disputes and post disputes to resolve problems. The following HR professionals addressed in the Seminar: Mr. Vasant Sanzgiri, Group Head HR, Shaporji & Palanji Group (Chief Guest) Mr. Vikas Shirodhkar, VP-HR, General Motors. Mr. Abhay Srivastava, Senior Director, Global HR, Dr. Reddys lab. Mr. Arup Gupta, VP- HR, Reliance Communications Mr. Kiran Wagle, VP, Eureka Forbes. Mr. Piyush Upadhay, Chief- Strategic HR, TATA Power Prof.(Brig.) M.K. Nag, Vice Chairman, GNVS Institute of Management, Mumbai Prof. Arun Shekhri,HOD,HR,GNVS-IOM,Mumbai An All India Research Forum was also formed with this HR meet. The Department of Business Management, Management House, of the Institute of Engineering & Management is to act as the center of operations. The objective of forum will be to carry out Research on Human Resources related issues, hold periodic Seminars and to bring out journal for publication of research work.

Mr. Vasant Sanzgiri

Prof. M.K NAG

Prof. Arun Sekhri Mr. Vasant Sanzgiri

Mr. Abhay Shrivastava

Mr. Vikas Shirodhkar, Mr. Piyush Upadhaya, Mr. Vasant Sanzgiri

Mr. Kiran Wagle

Prof. Dr. Satyajit Chakraborty, Prof. Summauli Bhaduri Pyne

Prof. Satyajit Chakraborty

Prof. P. K. Mishra (right)

Prof. P. K. Banerjee

Guest Lectures
Brig M. K. Nag visited IEM to deliver an enlightening lecture on motivation. He says that motivation is the driving force on every human beings life. Our life is like the ship in an ocean whereas its the motivation and encouragement that keeps us afloat. We can paint our life with motivations and emerge successful in every sphere of our life. He also encompasses on certain inevitable facts of life such as we must be extremely strong and face every adverse situations of life with similar gusto and focus. Every strong attribute of our life if utilized to the optimum level then there is nothing that can stop us from achieving our desired goals. Mr Keshab Nandi also gave us a valuable message that Industry would not like to pay MBAs more salary unless they are completely industry ready in a position to take up their responsibilities immediately without any further expenditure incurred by the organization. Thus the message is absolutely loud and clear to the budding managers (MBAs) that until and unless they pull up their socks and become absolutely ready to face the several challenges coming in their ways their possession is in jeopardy in the industries and companies.