Professional Documents
Culture Documents
Mobile Advertising & Marketing
Mobile Advertising & Marketing
Produced by movylo.com
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Mobile Penetration Statistics
By mobile penetration,
Lithuania is at 3rd place in
Europe:
1. Montenegro – 185,51%
2. Luxemburg– 164%
3. Lithuania – 148%
4. Italy– 146,1%
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Why advertising in mobile internet mobile?
Advertising Mobile
Advertising is
reaches you advertising is
accepted well
anytime
noticeable
because very
personally by because of
mobile phone
users low amount
is always
of ads
beside
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Examination of behaviours of consumers across mobile,
online and offline media.
The new data reveals that users of mobile media are more responsive to
advertising than users of the Internet across the various TGI measures of ad
responsiveness.
Accounting for almost one quarter of the British population, they are also
more likely to agree that they are tempted to buy products they’ve seen
advertised – 27 percent more likely than the average British adult.
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Advertising is 1st or 2nd most influencing factor when
choosing…
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The new breeds of sms
The ExactTarget Field Guide to SMS will help you determine which
classification each type of text message belongs to*:
* All SMS messages must include an process that is similar to what some marketers call a―double opt-in.‖ With
SMS, subscribers are required to opt-in, then confirm their opt-in using their mobile handsets.
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SMS Advertising Audience and Response Rates
Three-month average ending February 2008 and February 2009
Mobile Subscribers in EU5 (U.K., France, Germany, Italy and Spain)
Source: comScore M:Metrics
Received SMS Advert (000’s) % Responded to SMS Advert
Feb-08 Feb-09 % Change Feb-08 Feb-09 Point Change
Downloads for mobile phone 40,792 35,915 -12.0% 4.4% 3.9% -0.6
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Benefits of SMS Newsletters
• Cost effective
Contacting your clients by phone or by post costs a lot of time and money.
Interacting with your customers via SMS lowers the total communication
cost significantly.
• Fast
SMS is sent in real time and read immediately after receiving. This is
perfect to communicate urgent and important information (appointments,
crisis alerts, delivery info,…)
• High Impact
More than 98% of all SMS messages are opened and read. For e-mails this
is below 40%.
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• Large reach
In Belgium, 102% of the population has a mobile phone. That means that
a lot of people even have 2. There's no other communication device that is
so wide spread.
• Personal
The GSM is regarded as a very personal device. When a company contacts
a client by SMS, that client will see this as a personal service.
• Interactive
You can give your clients the option to send you a reply or feedback.
• Modern
Everyone uses letters and e-mail. Be original and surprise your customers
with a SMS. It will give your company a modern and technologically
advanced profile.
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Cos’è ?
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Cos’è ?
Just go to www.movylo.com
Create and manage your SMS & e-mail newsletters and send
them to your audience. You can program your mobile
marketing campaign simply and in few minutes.
You will be able to import and export mailing lists through .xls
files.
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Cos’è ?
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