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Strategic Advantage Profile

VKR

SAP for Reliance textiles


Marketing factors Access to Du Ponts technology for crimped yarn, leading to premium fabrics Production factors State of the art factory for producing contemporary synthetic fibre fabrics R & D and engineering factors Competence for designing and making unique fabrics employed more than 200 designers Personnel factors Highly qualified and highly paid experts Corporate and finance factors Prestige in capital market and ability to raise large equity to large equity 1986- Rs. 96 Crores highest achieved by any Indian company as on that time. Dividend outflow of Rs. 16.22 Crore also highest by an Indian company.

SAP
Personnel factors Marketing Factors Financial Factors Production and operations factors MIS Positive, Negative or Neutral

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