Dear ProvoCraft, I am writing to let you know how your company has lost my business.

Before you brush me off, let me explain. In February 2010, I purchased my first PC product, the Cricut Expression. I was SO excited! It came with 2 cartridges, Plantin Schoolbook and Potpourri. It cost me just under $298, including all the extras I threw into the cart when picking it up. I purchased extra mats, vinyl, transfer tape, everything I thought I would need. Oh how I was wrong. Those two cartridges werent enough for me! In the next 10 months, I would go on to purchase many PC products: 76 cartridges; the Cricut Circle exclusive membership; a Cuttlebug; over 45 embossing folders; a Gypsy; Design Studio. Basically anything ProvoCraft recommended, I ran out and purchased. I loved my little machine, and the awesome things I could create! Lets put a price tag on all those things, shall we? 76 cartridges at an average of $50 per cartridge = $3,800; Cricut Circle annual membership = $275; Cuttlebug = $65; 45 embossing folders at an average of $5 per folder = $225; Gypsy handheld studio = $190; Design Studio software = $60 Bottom line? In less than 10 months, I spent $4,913 on ProvoCraft products, and those are just the ones I kept track of! That doesnt include cartridges I purchased for gifts, or products I picked up for friends. And the funniest thing of all this? I AM NOT EVEN A SCRAPBOOKER!! I had never even touched a die cutting machine in any form before I got the Expression. Using my Expression, I made cards, but mostly, I CREATED. Just stuff. Little goody bags for my daughters class. A vinyl frame for my mother. A paper dog and doghouse for my son to play with. An embossed football card for my older son. Nothing big. But I began to CRAFT, and I loved it. In April 2010, I purchase a little program called Make-The-Cut, along with approximately 10 Cricut cartridges. The program cost me less than $60. I bought this because I wanted to be able to cut whatever font I wanted, including a font of my own handwriting. This program seemed to be the way to do it. When I purchased this program, I had no knowledge of the backup feature. That feature was long gone. I just knew that I could cut whatever font I wanted, whatever I doodled or designed, I could import and cut. I could scan a coloring page my son drew and actually cut it with my machine! Amazing! My crafting world grew a little larger. If you look at my dates, you will see that my purchase of the Make-The-Cut (MTC) software in April 2010 did not diminish or eliminate my desire for PC products. In fact, my purchases of Cricut cartridges did nothing but increase after purchase of MTC. I purchased the Circle membership in June 2010, clearly after purchasing MTC. I was happy, because I was able to create with MTC when I couldnt find what I wanted on my Cricut cartridges. It was the very best of both worlds. Design Studio was rough and not

user friendly, so I avoided it, even though I had spent $60 on it! I even purchased a Gyspy in October 2010 in my quest for more user friendly design formats. March 11, 2011 marked an important date for me. My youngest son turned 5. The night before his birthday, I went to my personal cartridge library to whip up a little something for him. I couldnt find what I wanted, so I designed and cut something in MTC, and ironing it onto a t-shirt. He was one happy boy to see his special shirt on his birthday, proclaiming him to be the birthday boy. Imagine my dismay when, later that day, I learned that PC and MTC had settled a lawsuit that removed my ability to create with MTC and Cricut Expression. I was floored. After all, MTC had in no way hindered my spending with PC. The offensive backup feature had long been disposed of. I was basically using the Expression as a plotter when I couldnt find a cartridge with features I desired. I was doing nothing wrong! In fact, I considered it no different than when I purchased an iPod and then purchased third party games to play; or purchased a printer and used a third party software from which to print (both of which I did during this time frame). I debated and worried on what to do next. Clearly, I couldnt continue to use my Expression and MTC. One had to go. And so I am writing to tell you that I have started to sell my PC products to finance a cutter that will actually ENCOURAGE my creativity, rather than hinder it. MTC owners have worked with several, if not all, the other popular brands of cutters. The other brands of cutters actually encourage you to use your machine as you see fit, to truly create without limits. I am purchasing both a Lynx Black Cat Cutter ($499.00) and a BossKut Gazelle ($449). I am using money that I have earned back from selling my Cricut cartridges. You see, I no longer want to associate with a company who would rather put money in their pockets than do right by their customers. I have personally written before to suggest how Design Studio could be improved and be more user friendly. I know for a fact that others have done the same. Ive taken part in surveys that have asked what could be done to improve products and I have given my candid opinion. So I KNOW the information has been given to PC. $5,000 in one year may not seem like a lot of money to you, but when you consider my background: not crafty, not a scrapbooker, or a card maker or anything, you should be amazed. You SOLD me on the idea of the machine. Unfortunately, your company couldnt deliver. I want to create, without limits. So I have chosen MTC, and a new couple of amazing cutters to help me create.

Sincerely, Jayma Mears Please find attached a list of my Cricut cartridges. I wanted show you the diversity of the carts I had purchased.

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39. 40. 41. 42. 43. 44. 45. 46. 47. 48. 49. 50. 51.

3 Birds on Parade 50 States Accent Essentials All Mixed Up Alphalicious Ashlynns Alphabet Beyond Birthdays Blackletter Calligraphy Cars Chore Chart Christmas Christmas Cheer Cindy Loo CM Reminisce Accents Create A Critter Cricut Everyday Cuttin Up Dinosaur Tracks Don Juan Doodlecharms Everyday Paper Dolls French Manor From My Kitchen George Basic Shapes Give a Hoot Going Places Graphically Speaking Gyspy Font Gyspy Wanderings Hannah Montana Heritage Home Accents Home Dcor Independence Day Indie Art Indie Art Just Because Cards Lacy Labels Lifes a Beach Live Simply Locker Talk Lyrical Letters Makin the Grade Mini Monsters My Community My World Opposites Attract Paisley Paper Dolls Dress Up Paper Pups

52. 53. 54. 55. 56. 57. 58. 59. 60. 61. 62. 63. 64. 65. 66. 67. 68. 69. 70. 71. 72. 73. 74. 75. 76. 77. 78.

Plantin Schoolbook Potpourri Basket Printing Press Printing Press Pumpkin Carving Robotz Rock Princess Sentimentals Simply Charmed Simply Sweet Smiley Cards Sports mania Stamped Stamping Stone Script Storybook Straight From the Nest Stretch Your Imagination Sweet Treats Tags Bags Boxes and More Teardrop Tie The Knot Tinkerbell Wild Card Winter Frolic Winter Woodland Zooballoo