Assessment 1 : Article Analysis-Forecasting China

You are to imagine you are writing of international marketers.... drawing on the theoretical material we have covered in the subject you are to develop a single contention or insight from the article that you believe would be useful to international marketers. You have to explain your insight and explain how you arrived at it.

Assessment 1 : Article Analysis-Forecasting China

Length The maximum length is 2 pages (single spaced 12 pt font, 1 margins with references on
separate page). The goal of this assignment is to ensure that you are reading the articles in a manner that will assist you in the international marketing strategy formulation and case analysis. It also services the purpose of assessing each individuals ability to think critically and write cohesively. Please use articles.

Tips for preparing this assignment:

Select articles that you are particularly interested in or that you think were discussed in a manner contrary to your perspective on the subject. In this way you will be more curious about the topic covered and the lecturer will be more interested to read it. When writing the article analysis, keen in mind it is designed to analyse the content and integrate other learning to challenge/defend the author(s) conclusions. Get to the point as fast as you can. Remember this is an analysis/integration exercise and not a summary of the article. The article analysis should analyse the authors perspectives based on other readings from this or other classes or based on your own working experiences. Applying authors ideas to cases is appropriate and acceptable. Remember to reference and cite any articles that you have used appropriately. The article analysis should have clearly stated objective against which its content can be compared. Failure to state a specific objective will result in poor marks. You may incorporate ideas from other articles or class discussions in the articles analysis if desired, but ensure you have cited them appropriately.

Assessment Criteria: Successfully apply relevant marketing theory/concept/framework from this class or other marketing classes in the article analysis. Effective integration of other learning to challenge or defend the author(s) conclusions. Literature written skills and appropriate citation format Effective and efficient presentation

Topics and sub-topics may include:

The necessity for an international and global mindset Environmental and cultural approaches to international marketing A comparison of the various approaches to international marketing management Competitive challenges and opportunities facing today's international marketer The importance of recognising cultural differences in the development of an international orientation The growth and development of trading blocs, regional market groups and strategic international alliances International and global marketing management tasks and decisions Implementing the strategic international marketing programme including managing international distribution, selling and negotiating in international markets, managing international marketing operations

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