A PROJECT REPORT ON Training Undertaken at Saras Dairy, Jaipur

(ISO 9001-2000 and HACCP Certified) (Jaipur Zila Dugdh Utpadak Sahakari Sangh Ltd., Jaipur)
Gopal Pura Mod, Jaipur

A STUDY OF LEADERSHIP PROCEDURE OF JAIPUR DAIRY

Submitted in Partial Fulfillment for the Award of degree of Master of Business Administration Submitted By
ARTI SHARMA

Submitted To:

MAHATMA JYOTI RAO PHOOLE COLLEGE OF CORPORATE MANAGEMENT.

PREFACE

H/R is one of the most important functions in business. It is the discipline required to understand employees needs and the requirements they seek. No study can be termed complete if there is no official experience. Hence need for training has become a real necessity. The training aims to prepare students through a process of official experience. Official exposure no doubt has contributed a significant amount of knowledge to me along with real life experience and was an ideal combination of academic knowledge and official experience. H/R activities can be regarded as lifeblood of all business concerns. In order to enhance the performance of Human Resource department and overall success of a business concern, study of employees behavior and their satisfaction, leadership, and competitive advantages is necessary. The performance of a company is very much important for an organization. Saras Dairy, Jaipur is in fact a very ideal location to gain experience. I am sure the experience gained in short duration, will go a long way in all my future endeavors.

ACKNOWLEDGEMENT
I express my sincere thanks to my project guide, Mr. K.C. Kabra, H/R Manager, Deptt. H/R for guiding me right form the inception till the successful completion of the project. I sincerely acknowledge him for extending his valuable guidance, support for literature, critical reviews of project and the report and above all the moral support he had provided to me with all stages of this project. I would also like to thank the supporting staff Mr. Pankaj Saini Marketing Department, for his help and cooperation throughout our project.

(ARTI SHARMA)

CONTENTS
S.NO 1. DETAILS INDUSTRY PROFILE:INTRODUCTION TO SARAS DAIRY 2. 3. INTRODUCTION TO THE ORGANISATION:RESEARCH METHEDOLOGY:3.1) Title of the study 3.2) Duration Of the Project 3.3) Objective of the Study 3.4) Type of Research 3.5) Sample Size and method of selecting sample 3.6) Scope of Study 3.7) Limitation of Study 4. 5. 6. 7. 8. 9. 10. FACTS AND FINDINGS ANALYSIS AND INTERPRETATION SWOT ANALYSIS CONCLUSION RECOMMENDATION AND SUGESSIONS APPENDIX BIBLIOGRAPHY 8-17 18-105 106-112 107 107 107 107 108 109 110 111-112 113-114 115-117 118-119 120-121 122-125 126-127 PAGE NO

Introduction to the Industry:-

The dairy sector in the India has shown remarkable development in the past decade and India has now become one of the largest producers of milk and value-added milk products in the world. The dairy sector has developed through co-operatives in many parts of the State. During 1997-98, the State had 60 milk processing plants with an aggregate processing capacity of 5.8 million litres per day. In addition to these processing plants, 123 Government and 33 co-operatives milk chilling centres operate in the State. With the increase in milk production. Maharashtra now regularly exports milk to neighbouring states. It has also intiated a free school feeding scheme, benefiting more than three million school children from over 19,000 schools all over the State.

INDIAN DAIRY INDUSTRY

Dairy is a place where handling of milk and milk products is done and technology refers to the application of scientific knowledge for practical purposes.

DAIRY INDUSTRY IN INDIA

More than 2,445 million people economically active in agriculture in the world, probably 2/3 or even more of them are wholly or partly dependent on livestock farming. India is endowed with rich flora & Fauna & continues to be vital avenue for employment and income generation, especially in rural areas. India, which has 66% of economically active population, engaged in agriculture, derives 31% of Gross Domestic Product GDP from agriculture. The share of livestock product is estimated at 21% of total agricultural sector. India is the world's highest milk producer and all set to become the world's largest food factory. In celebration, IndiaDairy.Com invites you to find out more about the achievements. Here, you can find, or contribute, answer to every question about Indian dairying. Be it investors, researchers, entrepreneurs, or the merely curious -IndiaDairy.Com has something for everyone

DAIRY INDUSTRY PROFILE, 1997

Human population: 953 million (70 million dairy farmers) Milk production: 74.3 million tonnes (203.5 million lpd) Average annual growth rate (1995-2000): 5.6% Per capita milk availability: 214 g/day or 78 kg/year Milch animals: 57 million cows; 39 million buffaloes Milk yield per breedable bovine in-milk: 1,250 kg Cattle feed production (organized sector): 1.5 million tonnes Turnover of veterinary pharmaceuticals: Rs. 550 crores. Dairy plants throughput: 20 mlpd Throughput as percentage of total milk output: 10 Value of output of milk group (1994-95)*: Rs. 50,051 crores

COMPANY PROFILE
Jaipur Zila Dugdh Utpadak Sahakari Sangh Ltd., Alwar (JZDUSS Ltd., Jaipur) is a cooperative organization registered under Cooperative Act with Registrar of Cooperative, Government of Rajasthan. JZDUSS Ltd., Jaipur was established in the year 1972 keeping in mind the interests of the cattle rearers to implement dairy development activities in the Jaipur district, under Operation Flood Program. The task of milk collection started from 22 nd August 1973. The main objective of the organization is to eliminate the role of intermediaries and give cattle rearers good value for the milk and prevent them from exploitation. The other objectives of the organization are: 1) To help in financial development of the villages and cattle rearers. 2) To help in the social and financial development of the rural milk producers. 3) To increase the milk producing capacity of the cattle. 4) To make available pure, healthy and high quality milk and milk products to the customers. JZDUSS receives direction and assistance from Central Government, State Government, RCDF Ltd. Jaipur and National Dairy Development Board, Anand from time to time. Presently the dairy plant has a capacity to process 1.50 lakh liter milk, prepare 10 M.T. milk powder and 9.0 M.T. ghee per day. Besides these the plant also prepares chhach, lassi, dahi, shrikhand, paneer and other milk products. The plant also has a capacity to pack 5.00 lakh liter milk per day. The Jaipur plant of Saras (JZDUSS Ltd., Jaipur) has been certified under internationally accepted quality and food safety management systems in accordance with ISO 9001-2000 with HACCP. The organization also helps in improvement of animal breed, providing animal health services, insurance of animals, women dairy project and providing vermicompost manure to the cattle rearers. The organization also provides cattle feed which is purchased from market and marketed in Jaipur.

Product Portfolio

Saras Dairy, Jaipur (JZDUSS Ltd., Jaipur) prepares and markets the following products: 1) Milk (Available in and 1 liter packs) a. Full cream Milk b. Toned Milk c. d. Skim Milk (Red) (Blue) (Purple) Gold It contains FAT- 6% and SNF- 9% It contains FAT-1.5% and SNF-9% Taaza It contains FAT-3% and SNF- 8.5% Smart Lite It contains FAT-0.5% and SNF-8.5%

Double toned Milk (Yellow)

2) Chhach a. Plain b. Namkeen 3) Lassi 4) Ghee 5) Paneer 6) Shrikhand 7) Dahi 8) Butter 9) Flavored milk 500ml 250ml 250ml liter , 1 liter and 15 liter tin 200 gm and 1 k.g. 100 gm Cup 200 gm Cup 100 gm and 500 gm 200 ml Bottle

INTRODUCTION OF SARAS (JZDUSS LTD.)

Jaipur Dairy is a dairy registered under Rajasthan cooperative act and is owned by thousands of its milk producers members. It works on world famous Amul pattern. As all other cooperative dairies, Jaipur Dairy is a part of three tier structure i.e. Dairy cooperative society at village level which form district level milk producer unions which are further federated in state level federation. All three entities are autonomous and linked to each other by provisions of their bye laws. Jaipur Zila Dugdh Utpadak Sahakari Sangh Ltd., Jaipur (JZDUSS Ltd., Jaipur) is a cooperative organization registered under Cooperative Act with Registrar of Cooperative, Government of Rajasthan. It was established in the year 1972 to implement dairy development activities in the Jaipur district, under Operation Flood Program. Chairman Managing Director Establishment year in Alwar Employees Mr. Ram Phal Gurjar Mr. R. K.Trisal 1972 Permanent employees 197 Contract labor 150 Certifications ISO 9001-2000 IS 15000 (HACCP Food Safety Management System) No. of registered Cooperative 795 Societies Products Full cream milk, toned milk, double toned milk, skim milk, dahi, paneer, ghee, chhach, lassi, shrikhand New product Ice-cream and softy to be launched soon Address Telephone Fax E-Mail Turn Over (2008-09) Jaipur Road, Alwar 301001 [Rajasthan] (0144)-2702644(Customer care), 2701010, 2333926 (0144)-2342925 rcdfalw1_jp1@sancharnet.in 99.15 Crore

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UNDERSTANDING ISO-9001-2000 AND HACCP

Introduction Adoption of ISO-9000 and HACCP standards for an organization are order of the day and need of the time to be on competitive edge in the Food Industry. It demonstrates the ability of dairies of Rajasthan Co-operative Dairy Federation to satisfy the needs of its customers and interested parties. Today, almost all the major unions of R.C.D.F. are certified under ISO 9001-2000 and HACCP, integrated quality and food safety management systems. Nevertheless, understanding of the concepts of ISO 9001-2000 and HACCP is confined to small section of top/middle management employees. Therefore, an effort is being made through this article in a precise and simplified manner to explain the basic concepts of ISO 9001-2000 and HACCP standards, which will surely help in better understanding of these standards among the rank and file of the organization. HACCP HACCP is a food safety management system and has its origin in U.S. manned space programme to ensure food safety to the astronauts in late 1960s. The standard designed to keep food safe in outer space has now become a standard on the earth. What is HACCP ? A system, which identifies, evaluates and controls hazards, which are significant for food safety. H- Hazard A- Analysis C- Critical C- Control P- Points

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Milk products of Saras dairy, Jaipur

Types of milk
Product Full cream milk Toned milk Double toned milk Skim milk Name Gold Taaza Smart Lite Packing Color Red Blue Yellow Purple Price Rs.25/liter Rs.20/liter Rs.18/liter Rs.16/liter FAT content 6.0% 3.0% 1.5% 0.5% SNF conten t 9.0% 8.5% 9.0% 8.5% Packing and 1 liter and 1 liter and 1 liter and 1 liter

Fresh Milk Products of Saras dairy, Jaipur

Product Chhach plain Chhach namkeen Lassi Paneer Ghee Dahi Shrikhand plain Shrikhand Kesar Pista Packing 500 ml 250 ml 250 ml 200 gm and 1 kg liter and 1 liter 200 gm cup 100 gm cup 100 gm cup Price Rs.8 Rs.6 Rs.7 Rs.26 and Rs.130 Rs.92 and Rs.180 Rs.9 Rs.8 Rs.9

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13

Research Methodology:-Title of the Study

A Study of Performance Appraisal procedure of Jaipur Dairy

Duration of the Project

Duration of the study - 45 Days

Objectives of theStudy
I joined Saras Dairy, Jaipur (JZDUSS Ltd., Jaipur) as an intern for the training of 45 days. I worked in the HR Department of Saras. The objectives of the Executive Training at Saras Dairy (JZDUSS Ltd., Jaipur) are: 1) To identify the working of the organization. 2) To conduct an exhaustive analysis of the HR Department. 3) To analyze the various methods of performance appraisal. 4) To conduct an extensive study of performance appraisal procedure of the dairy. 5) To understand the core business of the company, organization chart, key personnel in the company. 6) To do a comprehensive analysis of the performance appraisal procedure of the company. 7) To build a good rapport with the companys staff.

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Type of Research Survey Research

A survey research is defined as the method of collecting information by asking a set of pre formulated questions in a predetermined sequence in a structured questionnaire to a sample of individuals drawn so as to be representative of a defined population. These questionnaires are administered to an individual or a group of individuals through interviews. Typical survey objectives involve describing or learning from an ongoing activity by studying the changes in behavioral patterns of the subjects of interest to the researcher.

Sampling:Sample Size- 6 Managers of different functional level and 6 Deputy Managers of functional departments and 6 Assistant Managers Sampling Method- Convenience Sampling

Questionnaire Design
A questionnaire is a set of questions to be asked from respondents in an interview, with appropriate instructions indicating which questions are to be asked, and in what order. Questionnaires are used in various fields of research like survey research and experimental design. Questionnaire design is a vital issue in interviewing. A properly designed questionnaire can tap the necessary information from the respondent. Therefore, researchers always design a tactful set of questions to probe and prompt the interviewee to give useful answers. Questionnaires fall under various categories, such as structured, unstructured, disguised and undisguised. In the questionnaire I have used two types of questions: Open Ended Questions In open ended question design each question has a series of lines (or a blank space) in which the respondents are encouraged to write, in their own words, how they feel about the topic in question. Close Ended Question 15

Closed question provide a set of answers that the designer of the survey (based on prior experience and responses in the pilot survey) considers will accommodate the majority of potential responses.

Targets
Target is defined as goal which has to be fulfilled and sounds compulsiveness. Without setting target it is difficult for anybody to achieve his/her objectives.
The targets that were set for me during the training are:

1) To implement human resource management techniques to increase the satisfaction level of the employees of JZDUSS Ltd., Jaipur. 2) To interview the Managers and Deputy Managers to understand the performance appraisal procedure . 3) To analyze the problems faced by the Managers during the performance appraisalof new and old staff members.

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SCOPE OF THE STUDY

I started my SIP training in HR Department at Saras dairy JZDUSS Ltd., Jaipur. HR manager gave me responsibility to take the structured interview of the six functional managers and six deputy managers of concerned department. I prepared a questionnaire for both the level of managers. The questionnaire consists of open and as well as closed questions. I took the interview of all the Managers and Deputy Managers for collecting the data. Basically the scope of my study is the head office of the Jaipur Dairy because my study is totally based on Managerial level.

DEPARTMENTS OF SARAS DAIRY (JZDUSS LTD., JAIPUR)

Human Resource Department

Human resource is the most valuable asset for any organization. A human resource manager is responsible to build up an effective workforce, handle the expectations of the employees and make sure that they perform at their best. In management human resource management deals with people. Each and every organization consists of people and an organization has to utilize their services, develop their skills, motivate them, and make sure that they remain committed towards the organization to achieve the goals of the organization. According to Byars and Rue Human Resource Management encompasses those activities designed to provide for and coordinate the Human resources of an Organization. The human resource department manages the personnel serving the organization. The Human Resource Department performs the following functions: Creation of posts and appointments. Verification of character and antecedents Pay of appointment Age limits Commencement of service Probation of appointments Certificate of health Record of age Consequence of particulars being false or suppressed Relinquishment of services by employees and discharge of probationers 17

Termination of service of confirmed employee Superannuating and retirement Option to retire in certain cases Requirement of medical examination Retirement on medical grounds Date of retirement Privilege leave on retirement and encashment Postponement of retirement pending disciplinary action Voluntary retirement Abandoning duty after period of leave or otherwise Appointment of experts Scale of pay Calculation of joining time Overstay after joining time Deputation of employees Special appointments Entry, exits and search Identification, attendance and entry Provident fund Gratuity Leave Tours and traveling allowances Transfers Tours abroad Conveyance facilities Service record Address for communication Recall from leave Shift working

Marketing Department
According to Peter Drucker, The aim of marketing is to make selling superfluous. Marketing department is one the most important department in every organization. The marketing activities of the organization include providing support to the milk unions within and outside the state. The marketing department conducts various surveys to know the needs and expectations of the customers. Marketing department is responsible for the sale of liquid milk. It decides the routes by which the milk is supplied as well as decides the number of booths in district and up country. It also appoints distributors for supply of milk from dairy plant to different areas of district and up country market. Presently in Alwar city there are 315 working booths and 10 parlors. JZDUSS Ltd., Jaipur is also marketing various fresh milk products in Saras brand 18

like Chhach, Lassi, Paneer, Shrikhand, Dahi and long life products such as ghee, skim milk powder and whole milk powder. Various sales promotion techniques are used by marketing department to increase the sale of Saras products like Incentive schemes to dealers Consultancy and hiring of marketing agency Hoardings Glow sign board Gift hampers Banners Advertisement through local cable Wall paintings

Operations Department
The operations department defines the working of the organization. Processes: The steps for preparation of various products are as follows: Process of making Ghee

Pasteurizer Cream Separator

(To separate cream from milk)

Cream Tank
(To collect the cream)

Butter Churn
(Where the cream is churned to make butter)

Melting Vat
(The butter is melted in Melting Vat)

Ghee Kettle
(The melted butter boils in ghee kettle)

(This ghee is collected and stored in settling tank) 19

Packing Department
(Where the ghee is packed in 1 liter and liter packs) Plain Chhach: This is pasteurized milk which contains 3.1% fat and 8.6% SNF and acidity 1.08%. This milk is boiled at 40 degree Celsius and 3% curd is added. It is diluted by 40% DTM. This is packed in 500 ml packets and supplied to the market for sale. Namkeen Chhach: In plain chhach various ingredients like 0.6% salt, 0.3% jeera, 0.15% rock salt and 0.1% pepper is added to make namkeen chhach and packed in 200 ml packets and supplied to the market for sale. Lassi: In plain chhach 12% sugar is added to make lassi and packed in 200 ml packets and supplied to the market for sale. Paneer Segment:

Milk from SILO

Paneer Vat
(In this Vat the milk contains FAT 5.0% and SNF 9.0 %.) The milk boils in paneer vat at 80 degree Celsius and 2% citric acid is added in this milk to separate FAT, SNF and water

Paneer Hook
(Then curded milk is pressed in paneer hooks for 45 minutes and then this paneer is put into chilled water at 5 degree Celsius)

Packaging Department
(Here the paneer is packed in 1 KG and 200 gm for sale)

Facilities: 20

Saras Dairy, Jaipur (JZDUSS Ltd., Jaipur) provided the following facilities during operations:1) 2) 3) 4) 5) 6) Safety for workers Medical facility First aid facility State of the art technology is used Insurance cover for workers Fire extinguishers are installed in the plant

Finance Department
Financial Management is defined as making available the required funds at an acceptable cost and making sure that the funds are suitably invested according to the plan. This task is performed by the Finance Manager of the organization. Capital Structure Theories The two sources of long term finance for a firm are 1) Equity Capital: - Equity capital is the owners own capital invested in the business. 2) Debt Capital: - Debt capital is the capital raised from other sources which is invested in business. Arrange finances through loans from ICICI and HDFC. Earlier loans were taken from Alwar Gramin Bank. Final accounts are maintained yearly. Daily transactions are maintained in one day business. Budget is prepared by the Accounts Department.

Financial Ratio Analysis Ratio analysis is a widely used tool of financial analysis. It can be used to compare the risk and return relationship of a firm of different sizes. It is defined as the systematic use of ratio to interpret the financial statements so that the strengths and weaknesses of a firm as well as its historical performance and current financial condition can be determined. The term ratio refers to the numerical or quantitative relationship between two items/variables. Ratio analysis is a systematic use of ratios to interpret the performance and status of the firm. Current ratio: This ratio reveals the relationship between current assets and current liabilities. Current ratio = current assets / current liabilities 21

Quick ratio/ acid test ratio : The acid test ratio is the ratio between quick current assets and current liabilities and is calculated by dividing the quick assets by the current liabilities. Quick ratio = Quick assets / current liabilities

LIMITATION OF THE STUDY

Any research in any field topic gives some new results, discovering new areas etc. but there are always some limitations thereof. The limitations that I came across during the course of my training at Saras (JZDUSS Ltd., Jaipur) are: The data collected is totally dependent on respondents views, which could be bias in nature. Sometimes respondents do not give a response or give partial response. It is called non response error. The reason may be lack of knowledge or unwillingness to answer. The sample size is small and it may not actually represent the whole population. There is limited time available each day and lot of tasks have to completed in a day like preparing reports, conducting surveys, spend time at the office to gain knowledge, etc. The answers given by the respondents are not always correct and may be misleading. Being a trainee, no confidential information about the organization is available. This sometimes became a hurdle during the training.

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ANALYSIS AND INTERPRETATION

1) Number of Subordinates under the span of control.

60% Has 25 Subordinate And 40% Has 20 Subordinate .A

2)Are you aware of the PERFORMANCE APPRAISAL Procedure of Jaipur Dairy?

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60% Has Full Knowledge Of Performance Appraisal Procedure ,30% Has Partial Knowledge And 20% Has No Knowledge Regarding This Procedure. 8)What type of method you are using for the Performance Appraisal Procedure?

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35% Used Traditional Method 40% Used Modern Method And 25% Take On The Spot Decision. 3)Which is the best traditional method of performance appraisal.

25

25% Used Confidential Report, 20% Used Free From Or Essay ,15% Used Straight Ranking And 40% Used Checklist Method 4)Which is the best modern method of performance appraisal .

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40% Used Assessment Centre, 20% Used H/R Accounting ,15% Used Behaviourally Anchored Rating Scale And 25% Used Appraisal Through MBO. 5)Do You Considered Negative Factors For Performance Appraisal.

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85% Do Not Use Negative Factors But 15% Uses Negative Factors. 6)Which type of benefits you prefer for the performance appraisal of the candidate?

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30% Distribute Bonus, 25% Uses Incentive ,20% Uses Medals And 25% Uses All Of The Above. 7)Are you satisfied with the PERFORMANCE APPRAISAL procedure of Jaipur Dairy?

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90% Are Satisfied With Performance Appraisal Procedure But 10% Are Not Satisfied. 8)Do you think that procedure of Performance Appraisal can be improved further?

30

85% Says That The Procedure Of Performance Appraisal Can Be Inproved But 15% Says No. 9)Do you have any suggestions for further improvement of Performance Appraisal procedure?

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90% Says I Have Suggestion For Improvement Of Performance Apprasial Procedure But 10% Has No Suggestion. Do you think that company should search new sources of Performance Appraisal

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100% Says Company Should Search New Sources Of Performance Appraisal.

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JAIPUR ZILA DUGDH UTPADAK SAHAKARI SANGH LTD., JAIPUR MILK PRODUCT MANUFACTURE

34

JAIPUR ZILA DUGDH UTPADAK SAHAKARI SANGH LTD., JAIPUR MILK PROCUREMENT

35

JAIPUR ZILA DUGDH UTPADAK SAHAKARI SANGH LTD., JAIPUR LIQUID MILK SALE

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JAIPUR ZILA DUGDH UTPADAK SAHAKARI SANGH LTD., JAIPUR TURN OVER

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Table showing change in price of different Saras products

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40

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CONCLUSIONS OF SURVEY
The following pie charts show the opinion about various Saras products.
Figure 1 Figure 2

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People's opinion about Dahi

People's opinion about Paneer

13%
10%

5%

5%

15%

36%

Like very much like somew hat neutral dislike somew hat dislike very much
29% 51%

Like very much like somew hat neutral dislike somew hat dislike very much

18% 18%

Figure 3
People's opinion about Ghee

Figure 4
People's opinion about Lassi

10%

3%

10%

12%

Like very much like somew hat neutral dislike somew hat

14% 44% 8%

Like very much like somew hat neutral dislike somew hat dislike very much

13%

62%

dislike very much

24%

Note: The graph only shows the opinion of the people I surveyed and not of the general public.

During the training my major work was to conduct booth/parlor surveys and customer
surveys. My efforts have benefited the company (JZDUSS Ltd., Jaipur) in the following ways:

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1) I surveyed Saras parlors and booths and tried to find out the problems faced by the booth/parlor owners. 2) The problems faced by the booth/parlor owners were: a. They did not get timely supply of products from Saras dairy. b. They did not receive cover stands and straws to serve the customers better. 3) I conveyed these problems to the Managing Director of JZDUSS Ltd., Jaipur. 4) He immediately took action after receiving my feedback. 5) This has resulted in timely supply of material to the booth and parlors and cover stands and straws were also provided to them. 6) After these actions were taken, customers started getting better facilities and this enhanced the goodwill of the company (JZDUSS Ltd., Jaipur). 7) I also interviewed the staff of the marketing department to judge their satisfaction level. It proved very beneficial to the head of the organization, the Managing Director, as he came to know the satisfaction level of the employees of his organization and the action he needs to take to keep his staff completely satisfied so that they can work well for the betterment of the organization and remain loyal towards the organization.

Survey Results
During the course of SIP training I conducted survey of 9 Saras parlors, 205 booths. The results of the survey are presented graphically as follows:

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Survey result of 214 Booths/ Parlors 2 12 6% 1% 35 16%

Highly satisfied Very much satisfied Fairly satisfied Unsatisfied Highly unsatisfied

102 48%

63 29%

Figure 5

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I organized plant visit for 250 people during the four months of my SIP training. I explained them the working of Saras plant. I also told them how Saras products are better than the products supplied by local vendors and the advantages of using Saras products. Each and every person gave his/her response and I graphically present their responses using pie chart as follows:

Responses of 250 people who visited the plant 7 11 4% 3% 23 9%

Highly convinced

29 12%

119 48%

Very much convinced

Fairly convinced
Unconvinced Highly unconvinced Cant say

61 24%

Figure 6

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I surveyed 500 people. The people I interviewed were randomly selected from various colonies of Alwar. Every person has a different opinion, some say Saras products are excellent, some say they are good, some feel they are poor and some find them average. I present the result of the survey graphically using pie chart as follows: Survey result of 500 people 12 14 21 2% 3% 4% 66 13%

Excellent Very good Good Poor

98 20%

289 58%

Very poor Cant say

Figure 7

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Reasons of those people who are not using Saras products

During the course of my training I surveyed some people who for some or the other reason are not using Saras products or are unable to use Saras products. The reasons they gave are presented below in a tabular form.

S.No. 1 2 3 4 5 6 7 8 9 10 11

Factor Absence of home delivery Unknown about Saras products Products are expensive Priority to buffalos milk Possess bad smell Non availability of booth in the vicinity Use Saras milk in case of emergency only Faith in long association with the milkman Not able to pay in cash Consumers own cows and buffalos No price consistency TOTAL Table

% of the people surveyed

23.6 10.2 8.4 10.8 5.8 6.6 5.8 9.2 8.2 4.8 6.6

100

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SWOT ANALYSIS OF SARAS DAIRY (JZDUSS Ltd., JAIPUR)

STRENGTHS The products are very pure The products are extremely hygienic The plant is ISO 90012000 and HACCP certified

WEAKNESSES Low availability of raw milk Dependence on farmers Reduced milk supply in summers

OPPORTUNITY Milk is an essential commodity which every body uses. There is no competitor of packed milk in Alwar.

THREATS Milk can be produced not manufactured. There is always a possibility of a competitor entering the market.

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As my project title is A study of performance and growth of Saras dairy , therefore I did a comparative analysis of many factors related to performance and growth of the organization like number of registered societies, milk procurement, liquid milk sale and turnover from 2002-03 to 2007-08. I represent the statistical figures in a tabular form below: JAIPUR ZILA DUGDH UTPADAK SAHAKARI SANGH LTD., JAIPUR REGISTERED DCS
Table 1

Year 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08

No. of registered cooperative societies 497 532 609 681 742 795

JAIPUR ZILA DUGDH UTPADAK SAHAKARI SANGH LTD., JAIPUR MILK PROCUREMENT
Table 2

Year 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08

Milk procurement 000 kg 59.59 62.97 66.22 70.28 76.93 82.66

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JAIPUR ZILA DUGDH UTPADAK SAHAKARI SANGH LTD., JAIPUR LIQUID MILK SALE
Table 3

Year 2002-03 2003-04 2005-06 2006-07 2007-08

Liquid milk sale 000 lit per day 18.6 29.56 35.81 67.03 132.69

JAIPUR ZILA DUGDH UTPADAK SAHAKARI SANGH LTD., JAIPUR TURN OVER
Table 4

Year 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08

Turn over (Crore) 53.6 59.57 93.77 96.33 95.8 99.15

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My observation about various Saras products with respect to peoples liking

Product Product FCM (Gold) Toned Milk (Taza) Double toned milk (Smart) Skimmed milk (Lite) Ghee Dahi Paneer Lassi Chhach (Plain) Chhach (Namkeen) Shrikhand (Plain) Shrikhand (Kesar Pista) Flavored Milk
Table 5

Excellent

Very Good

Good

Poor

Very Poor

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My Observation of Saras Dairy (JZDUSS Ltd.,JAIPUR)

Now I have completed four months as an intern in Saras Dairy (JZDUSS Ltd.,Jaipur) and during these four months as a trainee I carefully observed various aspects of the organization. Here, I am presenting my observations and findings using the Constant Sum Scale. I have divided a total of 100 points into various attributes that I observed. The maximum marks that can be allotted to a factor are 10. The various attributes that I observed and the points I allocated to each observation are presented below in tabular format. S.No. Characteristic of Saras Dairy Number of Points 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Variety of milk provided by Saras Dairy Prices are affordable Round the clock availability Quality and hygiene Enough range of FMP Staff is cooperative Follow the ISO 9001-2000 norms Give weightage to suggestions (Suggestions are always welcome) Customer awareness camps and plant visits Employee satisfaction Market reputation Advertisement and publicity New product development Channels of marketing Total
Table 6

9 6 0 10 8 9 10 8 7 8 9 4 5 7 93

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RECOMMENDATIONS
On careful observation of the Saras dairy during the training period, I have the following suggestions for Saras dairy, which on proper implementation may provide a big boost to it. 1) The policy that an organization must follow in order to run successfully is..

Golden Advice for Saras

Rule #1
The customer is always right!

Rule #2

If the customer is ever wrong, reread Rule #1

Figure

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2) All information regarding Saras dairy and its products should be available on internet. 3) Home delivery facility should be provided. 4) Increase in advertisement and publicity. 5) Motivation program for booth and parlor owners. 6) Marketing department should be well furnished and attractive. 7) There should be consistency in price. 8) Alwar dairy should give milk producers competitive prices and facilities. 9) Glow sign boards should be provided to booth and parlor owners. 10)New products should be launched like ice-cream. 11)An organization like Saras should have a reception and a receptionist. 12)To popularize Shrikhand free samples may be distributed at some public places. 13)Inspection and frequent check of booths and parlors. 14)Good coordination between marketing department and booths & parlor owners. 15)Departments should be interconnected through computer network. 16)Employee identification card should be provided to employees of Saras. 17)New technology should be adopted from national and international companys experts in the field.

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APPENDIX

I prepared many questionnaires to perform the survey task assigned to me. These questionnaires were first shown to the officials of the Saras dairy and after their acceptance and consent they were implemented to do the assigned task. The various questionnaires prepared by me to conduct surveys and interviews are enclosed in this section.

Jaipur Zila Dugdh Utpadak Sahakari Sangh Ltd., Jaipur

Date:_________

Questionnaire for Managers

1) Name 2) Designation 3) Department : __________________________________ : ___________________________________ : __________________________________ ___________________________________ ___________________________________ 4) Experience 5) Age : ___________________________________ : ___________________________________ : _____________

6) Number of Subordinates under the span of control

7)Are you aware of the leadership Procedure of Jaipur Dairy? Yes No

8)What type of leadership exists in your organization? a) Autocratic style ____________

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b)Participative style

____________

c) Free-rein style ____________ 9)Which type of autocratic leaders you adopt? a)Pure autocract b) Benevolent autocrat

10)Which type of leadership theories does your organization adopt? a)Personality theory theory b) Behavioural theory c) situational

11)Out of these skills, which skill is highly possess by supervisor. a)Guiding the work staff d) Managing performance b) Organizing the work c) Developing your

12) According to you what is the strength of leadership in your organization. a) Hard working player b) Self motivate c) Success oriented d) Team

13) According to you what is the weakness of leadership in your organisation. a)Getting nervous b) Being a debater c) Lack of some skills

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d) Sensitive person

14) What qualities of leadership does your leaders have.

a) Abilities

b) Personality traits

c)Motivational traits

15) Do you concidered negative factors for guiding leaders. Yes No

16)Are you satisfied with the leadership procedure of Jaipur Dairy? Yes No

17)Do you think that procedure of leadership can be improved further? Yes No

18) Do you have any suggestions for further improvement of leadership procedure? Yes No

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19)Do you think that company should search new sources for the improvement of leadership procedure.

Yes

No

_____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ ___

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CONCLUSIONS
During the four months of my training at Saras Dairy (JZDUSS Ltd., Jaipur) and the surveys I conducted till date, I reached the following conclusions: 1) Saras (JZDUSS Ltd., Jaipur) is a very large and reputed organization and it gives me immense pleasure and satisfaction to be associated with such a reputed organization. 2) The organization maintains state of the art quality and hygiene standards. 3) A coin has two sides and it holds true for every organization, no matter how large or reputed it is, there are always some small shortcomings along with the plus points of the organization and Saras is no different. 4) Prices of Saras products have been hiked three times during my SIP. I observed that due to frequent price hike people are losing faith in Saras and they think that Saras is very unreliable and has no consistency in price. This factor has resulted in fall in sales. 5) Many people do not have faith in Saras products. They still believe that the products made by the local dairies are better. 6) Some people feel that Saras products possess bad smell and thats why they dont use Saras products. 7) Saras parlors/booths also face problems because sometimes there is no timely supply of products to them. They receive the products late in the day and then these products have to be sold the next day. People do not accept such products. 8) People believe that the Saras products are costly. 9) During the course of customer survey I also found the general publics opinion about different Saras products.

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Awards/Rewards Received
As Saras is a semi-government organization, therefore, it does not provide any stipend to the interns or trainees. During my SIP training I received a letter of appreciation from Saras Dairy, Jaipur (JZDUSS Ltd., Alwar) for doing my summer training with utmost dedication and sincerity. During training I received many compliments from the Managing Director of the organization and the members of the marketing department. In the training period the management of Saras was very satisfied with my performance. Copy of appraisal letter is enclosed.

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Bibliography
The definitions and data used in this report are compiled from the following sources: 1) Annual publication of Saras Dairy, Jaipur 2) Business Research Methodology by C.R. Kothari. 3) Definition of marketing by American Marketing Association 4) Definition of marketing by Peter Drucker 5) MIS department of Saras dairy (JZDUSS Ltd., Jaipur). 6) Principles of Marketing by Philip Kotler and Gary Armstrong. 7) Dairy map of Rajasthan from the website www.mapsofindia.com

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