Alexandra Moran

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sh

Assignment: Type to Reinforce Meaning

sheseshhe esgsugsh useugsuhssh e sshse s
s g h h e ehse s
us e s s
hes

Create type that reinforces the meaning of the words portrayed.

Solutions should be typographic rather than pictorial. Characters
gushes

not be distorted or skewed. Consider the entire space of the square.

should be treated as metal positives or printed samples, and should
 strongstrong
strongng s strong
strong

ong stro
strongstro trong
strg ng stro ng
tron rong rong
strong
st
ro

strosng ststrong st strong stronsg

ng

g
stron
tr
stro g g ong
o n g strong st ro n g n
sgtr stro ng st ro
ng stron strong
strong

strosntrong strongrong strong strong

strong st stron strong
ongstrst onro
strong

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strong g strong
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st

stroststrong
ronsgtrstr ong on
ro

n ng strong strong
ng

o t r o
strong strong g strong sgtro
ng
n s stro
ng strong
trongstr
g
strost
onro
stron g

g strong stro n sro

stron
ng
strong stronstro
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strong
st nrogng str g
r o n g ng strong ng snt g stron ong
t o
s str strong strostrong ro
ng s st strong g
strongstrst onro ng strongsttrorngong stro ng strong

strostrong
strong

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strong strong strong s strong strong

STRONG
strong strong
 Assignment: Production of an Icon
Take a household object that has a dynamic impact on you and
transform it into an icon. The process is about reduction, including only
what is necessary to evoke essence of the item.

After completion, extend that icon into multiple versions to achieve a

specific modification to the icon’s purpose.

3/4 Alex Moran

A Rectilinear Version

B Distortion

C Deconstruction
(Functionally)

D Deconstruction
(Formally)
ller

the

time
the time

traveler’s
traveler’s

e
wife

cago
es in

wife

audrey
niffenegger

Assignment: Book Covers

Recreate the book cover of your favorite novel. Have designs produced
in pairs, offering alternative sides of the novel. Include the title and
author on the front cover, and chose what to include from the text of
the original’s back cover.

Note: The covers I have done show two of the themes in the book, love
and reality. The first cover is my interpretation of reality in the book; it
shows the grittiness of real life, the complications and struggles that
are faced. The second cover is about love and commitment, making
and keeping promises of devotion throughout time.

5/6 Alex Moran

a today show book club selection

national bestseller

one of people’s top ten

books of the year

the

time
traveler’s

Audrey Niffenegger is a professor in the

the time
MFA program at the Columbia College Chicago
Center for Book and Paper Arts. She lives in

wife
Chicago. This is her first novel.

traveler’s
wife

audrey
niffenegger
 the time traveler’s wife — audrey niffenegger

t h e
e t i m

ller

t r a v e r s
e l
ed
e
nd

ffair w i f e
n an

audrey
niffenegger

7/8 Alex Moran

a today show book club selection t h e t i m e

national bestseller

t r a v e r s
e l
A most untraditional love story, this is the celebrated
tale of Henry DeTamble, a dashing, adventuresome
librarian who involuntarily travels through time, and
Clare Abshire, an artist whose life takes a natural
sequential course. Henry and Clare’s passionate affair w i f e
endures across a sea of time and captures them in an
impossibly romantic trap that tests the strength of
fate and backs in the bonds of love.

the time traveler’s wife — audrey niffenegger

“An enchanting novel, beautifully crafted and as
dazzlingly imaginative as it is dizzingly romantic.”
— Scott Turow audrey
niffenegger

one of people’s top ten books of the year

 The Baskerville typeface is the result
of John Baskerville’s intent to improve upon
the typefaces of William Caslon. Now known
as a transitional serif typeface, Baskerville was
designed in 1757 in Birmingham, England. John
increased the contrast between thick and thin
strokes, making the serifs sharper and more
tapered, and shifted the axis of any rounded
letters to a more vertical position. The curved
strokesare more circular in shape, and the letter
forms became more regular. These changes added
a greater consistency in size and form. However, his
type was severely criticized. Critics complained that
the type would “hurt the eye”
and would be “responsible
for blinding the nation”.
Regarded as a failure,
the typeface was not
revived until the
early 20th century.
Baskerville was a
culmination of a
larger series of
experiments to
boost legibility.

Assignment: Typeface Poster

Choosing from a list of given typefaces, create a modern poster to
showcase the font. Incorporate a character set and a short history of
the typeface; include designer, date, and location of origin.

9/10 Alex Moran

BASKERVILLE
The Baskerville typeface is the result
of John Baskerville’s intent to improve upon
the typefaces of William Caslon. Now known
as a transitional serif typeface, Baskerville was
designed in 1757 in Birmingham, England. John
increased the contrast between thick and thin
strokes, making the serifs sharper and more
tapered, and shifted the axis of any rounded
letters to a more vertical position. The curved
strokesare more circular in shape, and the letter
forms became more regular. These changes added
a greater consistency in size and form. However, his
type was severely criticized. Critics complained that
the type would “hurt the eye”
and would be “responsible
for blinding the nation”.
Regarded as a failure,
the typeface was not
revived until the
early 20th century.
Baskerville was a
culmination of a
larger series of
experiments to
boost legibility.
Time Based Designs

Assignment: Basic Narrative Animation

After developing a narrative, a storyboard, and an animatic; complete
a short animation. Use as much original content as possible. Storyline
should be personal and overall styling should reflect designer’s
personality.

Assignment: Interactive Media Project

Working in groups of four, create sound, designs, narrative, and
programming for an interactive experience. Project should focus upon
the non-linear narrative. Goal of experience, target audience, and all
other production decision are to be determined and agreed upon by
group members.

http://mms300-group2.pbworks.com/

11/12 Alex Moran

Assignment: Typographic Animations
After choosing the words “texture“ and “rotation“ create two short
animations that define the themes using text, limited photography and
no additive color.