Feb 2011- Aug 2011 (Diet Center) Assistant Marketing Manager Internship.

-Follow up with agency for all artworks related tasks. -Coordinating between salesmen and upper management. -Conduct mystery shopper Visits on a weekly basis. -Auditing/Proofreading food menus. - Reporting directly to Marketing Manager regarding Facebook page updates.

=============================================================================

Oct 2011 Oct 2012 (Almarai Company) Graduate Professional Program Trainee.

Oct 2012 Present (Almarai Company) Marketing Supervisor Juice Category

Portfolio Performance:
- Coordinates Marketing Alerts informing of price changes and updates competitive pricing database.

New Product Development:

- Facilitates collection of preliminary data, analyses information and reports data for NPD projects. - Facilitates sensory evaluation of NPD prototypes internally. - Co-ordinates cross functionally product samples, sensory assessments, and competitive developments.

Communication & Media Planning:

- Develops creative briefs on specific projects and co-ordinates the agency output and critical path schedule. - Co-ordinates information on critical path schedule and ensures appropriate tracking on outputs and financials. - Maintains accurate and timely information on financial expenditure by project.

Consumer Insight:
- Co-ordinates and manipulates data and analysis on the specific information on market share, distribution and OOS performance. - Co-ordinates information on Retail Audit and Almarai BO for specific projects. - Co-ordinates all material and samples for Consumer Insight projects.

Marketing Planning:
- Co-ordinates assessment of the portfolio and market & competitive activity for the Annual Marketing Plan, Annual Promotional Plan, and Annual Projects Schedule process. - Prepares the Marketing Alerts and Communication Alerts for cross functional information on portfolio projects. - Attends TRD/PDM/PSC meetings for the portfolio.

Diploma in Digital Marketing Charted Institute of Marketing, (Expected August 2014)

Marketing and Consumer Behavior (20 credits)
The Marketing and Consumer Behavior unit covers the theories and techniques of research and consumer behavior and their application to marketing communications. This unit covers the following:

Explaining the role of the marketing plan and communications plan within the context of the organ izations
strategy and culture.

Developing marketing communication plans and brand support activities based on an understanding of the salient
characteristics of the target audience.

Recommending suitable methods to influence the relationships an organization has with its customers, any
marketing channel partners and other stakeholders, using marketing communications.

Digital Marketing Essentials (10 credits)

The Digital Marketing Essentials unit covers the campaign tools, their application and monitoring. In this unit I will learn what digital marketing is about, including understanding the buzz words and main trends. It covers Search Engine Optimization (SEO), Pay per Click (PPC), types of online advertising, e-mail marketing, viral marketing, online PR, affiliate marketing and social media. It also looks at digital metrics, regulation and codes of practice.

Digital Marketing planning (10 credits)

The Digital Marketing Planning unit covers the fundamental digital marketing planning concepts. Im going to learn the key factors involved with the implementation, measurement and evaluation of successful plans. The unit will address issues such as relationship marketing, permission and consumer concerns around privacy, trust and security.

Effective Marketing Communications Course Institute of Sales & Marketing, Dubai (April 2013)

I have developed the following competencies throughout the course period: Recognize how marketing communications work. Know how to achieve integrated marketing communications (IMC). Know how develop an integrated marketing communications strategy and plan. Recognize how corporate identity, branding and marketing communications are linked. Learn how to manage external agencies. Know how to determine promotional spend. Learn how to develop creative media work and outline media plan.