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Natasa Kuzmanovski MMB Presentation
Natasa Kuzmanovski MMB Presentation
Natasa Kuzmanovski MMB Presentation
As a leading European bank, we are dedicated to the development of the communities in which we live, and to being a great place to work.
In accordance with one of the main pillars of our Group Mission and Brand positioning we want to get closer to local communities in which we operate.
In 2010, Micro Marketing Budget project was with the following goals: Become integral part of local communities Build closer relationships with customers and local authorities through donations and sponsorships of important for the local communities Get to know the customer and their needs directly Demonstrate that we care about customers and show that things which are important for them are of same importance to us Promote tourist offer of local communities Help communities in preserving local tradition and heritage Contribute to improvement of educational conditions in schools and municipalities
Based on proposals from the branch network regarding activities in local communities, each year special budget (Micro Marketing Budget) is allocated for these initiatives. These initiatives are proposed and budgeted at the beginning of the year. 4
Developing long term and sustainable relationship with local communities and branch promotion on local level
Strengthening banks local and national presence and reinforcing commitment to local communities through customer centric approach
Promoting local communities and preserving national tradition and heritage pioneering and encouraging other organizations to participate
Overview
Number of activities: 12 Period of execution: April to November 2012 Purpose: Strengthen local communities through projects that improve each lives of citizens in each of these communities Communities involved: Subotica, Sombor, Beograd, Sremska Mitrovica, Novi Sad, Prijepolje, Smederevska Palanka, Kragujevac, Negotin, Zajecar, Ub and Vranje Areas of sponsorship: Culture, Health, Sport, Gastronomy and Education.
Activities under the Micro Marketing Budget 2012 Activities supported also 2011
What happened?
Steps undertaken
Donation to the theatre renewal Continued sponsorship of Boras Theatre Days (held in October 2012) Opening of special account for donation Promotion of initiative and call for donations through the network Strong PR support to engage as many individuals/companies to get involved Press conference Interviews Stories
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THANK YOU!
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