STRATEGIC PLANNING

I GETTING STARTED

Robert is very keen on starting his own business. What does he need to think of in order to run a successful company?

Get together in pairs and try to help Robert. Here you have some ideas.

Not only do you have to come up with a great idea, but also a set of rules, strategies and plans that help you achieve your goals.

What is strategic planning? A strategy is an overall approach and plan. So, strategic planning is the overall planning that facilitates the good management of a process. Strategic planning takes you outside the day-to- day activities of your organization or project. It provides you with the big picture of what you are doing and where you are going. Strategic planning gives you clarity about what you actually want to achieve and how to go about achieving it, rather than a plan of action for day - to- day operations. .

IN YOUR OWN WORDS: WHAT IS A MISSION A VISION? Although extremely relevant when it comes to making a business successful, both the mission statement and vision statement are commonly confused and mistaken. In pairs try to come up with a definition for each one of them.

Mission

Vision

MISSION OR VISION: here are presented the mission and vision statements of 4 well-know, successful companies. Discuss in pairs and decide which statement is a mission and which is a vision. Once you are done, decide which company they belong to.

To refresh the world... To inspire moments of optimism and happiness... To create value and make a difference.

To bring inspiration and innovation to every athlete in the world"

To sustain profitable growth by providing the best customer experience and dealer support

"McDonald's vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile."

To lead in corporate citizenship through proactive programs that reflect caring for the world family of Nike, our teammates, our consumers, and those who provide services to Nike"

To become the most successful and respected lift truck company in the U.S

Be the best employer for our people in each community around the world Deliver operational excellence to our customers in each of our restaurants

Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.

II STRATEGIC PLANNING FRAMEWORK There are several strategic planning frameworks. The following is the one presented by Gravett and Associates. Work in pairs and analyze how these elements are related.

How do you apply strategic planning in your company? From your point of view and expertise, how has it helped your company?

What kind of questions does strategic planning try to answer? Look at the Whwords and complete them. Who ___________________________________? What ___________________________________? What ___________________________________? What ___________________________________? Which ___________________________________? Where ___________________________________?

Wh- questions are intented to get as much information as possible

ANSWER KEY In pairs try to come up with a definition for each one of them.
A mission statement is a brief description of a company's fundamental purpose. A mission statement answers the question, "Why do we exist?" The mission statement articulates the company's purpose both for those in the organization and for the public. A vision statement is sometimes called a picture of your company in the future but its so much more than that. Your vision statement is your inspiration, the framework for all your strategic planning. The vision statement answers the question, Where do we want to go?

Mission
COCA COLA

Vision

To refresh the world... To inspire moments of optimism and happiness... To create value and make a difference.

Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.

NIKE
To lead in corporate citizenship through proactive programs that reflect caring for the world family of Nike, our teammates, our consumers, and those who provide services to Nike" To bring inspiration and innovation to every athlete in the world"

TOYOTA
To sustain profitable growth by providing the best customer experience and dealer support To become the most successful and respected lift truck company in the U.S

MC DONALDS Be the best employer for our people in each community around the world Deliver operational excellence to our customers in each of our restaurants
"McDonald's vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile."