How do we capture the voice of the students?

Power 3
of
These strategies helped us hear the voice of the students.

A Personal The Hand-out A Survey Booth A Focus Group

The 87% Return

Rate

says Survey

The graph plots the means from each of the questions used in the survey.

The

Means us
tell
#12. I enjoy studying at PUC.

The

Means us
tell

#13. The PUC brand reflects what is important to students.

The

Means us
tell

#10. The PUC brand is performing well in terms of expectations?

There is no sense of community. I do not have a Students emphasized their desire toneed interact, Members feel strongly that there is not a to Students stated university members Students expressed that the campus does not connection with students.

University University Student Your experience is what you know Involvement: Interaction: Village: Initiative: yet felt they didn't the channels or and ways to sense of community or interaction within their become more involved with the activities events offer recreational fun. make of it. do so. homes. on campus.

The

group Focus

tells 1. Research us

The Students feel there is low

awareness of what occurs on camp

Objective is
Objective: Increase awareness through the ticker, social media, and the text alert system which will reflect at 20% increase in participation in events across the board.

Our

tells 2. Research us

The Students desire to have

meaningful communication and intera with their fellow classmates.

Objective is

Our

Objective: Create opportunities for meaningful interaction for students which will enga of the student body and will be tracked through analytics.

tells 3. Research us

The Students crave a sense of

community that they find PUC to be l

Objective is

Our

Objective: Create community building events for students which will engage 30% of the student body and will be tracked through participation rates and analytic promotion.

tells 4. Research us

The Students have low awareness

on the advantages of PUC versus its competitors.

Objective is

Our

Objective: Create awareness of advantages of PUC attendance for students which will engage 30% of the student body and wi be tracked through the student body surveying put in place through the curre strategic plan.

EXL ticker
and THE
The Current Ticker

EXL ticker
and THE
A New Ticker

EXL ticker
and THE
Good for Business
1. Promotes Achievements 2. Encourages Clicks 3. Creates Competition to be on the Ticker.

EXL ticker
and THE
Making it Work
Utilize what the school uses 1. Slide deck 2. Easily updated 3. Robert Peterson has stated the updated approach can be completed simply.

EXL ticker
2.1-a: Grow enrollment admission or target students by 30%

Prepared an Educated Workforce & Citizenery for our Region.

and THE

Current Strategic Goal 2

EXL ticker
and THE
Based on Our Data Objectives 1, 3, & 4:
Creates awareness Creates a sense of community Provides an advantage of attending Purdue University Calumet

Metric: Track views, clicks, comments, and buzz through analytics.

EXL ticker
and THE
Columbia College Chicago
1. Large and colorful 2. Centerpiece of the home page 3. Engaging

alert Text

Students stay Updated PUC Alerts on:

1.Classes 2. Events 3. Campus News

To Activate:
1. Text updated1 to PUC Alert

Promote Start with on Organizations Home Website and Implementation In Promote order to stay Athletics 1. on the Modeled the Emergency updated after on their organizations ticker. activities use the alert Works as they a separate 2. Promote through Alert

alert Text
system. social media efforts

PUC

Develop a Vibrant Campus 5.1-a: Create additional programs, Community

alert Text

PUC

events, and services to engage students in campus life.

Current Strategic Goal 5

Creates Awareness Creates opportunities for munication and interaction.

alert Text
Objectives 1&2:
Metric: 40% of student body and faculty receives alert at the conclusion

Based on Our Data PUC

alert Text

Purdue University W.use Lafayette: Competitors Apps Boiler Up 1.Calendar 4.Email Indiana University Northwest: IU

PUC

2.News 5.Photos Mobile 1.Classes 4.Email 3.Labs 6.Menus 2.News 5.Maps 3.411 6.Classifieds

Experience

Academic

distinction

Students Explain the Value

How do you Experience Academic Distinction? 1. Organizations 2. Class Participation 3. Key Experiences of Academic Distinction 4. Creativity 5. Credentials 6. Ability to Answer the Question

Phase One: Experience

Promote Through 1. The Ticker 2. Text Alert 3. Social Media Platforms

Academic
Current Students 1. Video up to 2 minutes 2. Uploaded to YouTube 3. Competing for an iPad

distinction

Dean of Students Selects the Finalists

Phase Two: Experience

Academic

distinction

Current Students 1. Students watch the submissions 2. Students vote through a poll of Facebook

Phase Three:

Student is Awarded the iPad 1. Record the reaction 2. Upload the video 3. Link to: 1. Ticker 2. Text Alert 3. Social Media

Experience

Academic

distinction

Good for Business: Experience

Current Students: 1.Students can win an iPad 2. Students pick the final winner. 3. Creates morale and community.

Academic
Potential Students: 1.Hear from current students 2. Listen to the value of the University 3. Buzzworthy

distinction

Experience Goal1: Foster Engaged Learning

Students are encouraged to engage in learning.

Current Strategic Goal 1

Academic

distinction

Experience Goal 3: Improve Student

3.3-a: Improve retention and Success graduation rates.

Current Strategic Goal 3

Academic

distinction

Experience Goal 5: Develop a Vibrant Campus

5.1-a: Create additional programs, events, Community and services to engage students in campus life.

Current Strategic Goal 5

5.2-a: Identify and adopt best practices to recruit and retain a diverse profile of students, faculty, and staff.

Academic

distinction

Based on Our Data Experience Objectives 2, 3, & 4:

Creates meaningful communication Creates a sense of community Provides an advantage of attending Purdue University Calumet

Academic

distinction

Metric: Track views, clicks, comments, and buzz through

UIC used a contest Experience Video Contest:

Academic
1. Students were asked to create a video 2. Competed for a $500 prize 3. Sponsored by the Office of Campus Learning Environments

distinction

Create a Community Event

1.Local High School Competition 2.Mayor Thomas McDermott 3.Chancellor Thomas Keon Speaks 4.Pictures with Mr. & Mrs. Speaks Clause 5.PUC Holiday Theater Performance

Purdue

up night Lights
the

Purdue Phase One Purdue 1. A Calumet: university Part A: e choses the winning design

up night Lights
Local High 1.Design Schools: a lighting

the

scheme. 2. Submit them to the University

Ticket One Phase Purdue 1. Play tickets sold through the Sales: Part B: Purdue

Promotion: Theater Company 1.Personal invitation to local high 2. The Ticker schools. 3. Text Alert 4. Social Media

up night Lights
the

Purdue

Phase Two:

Hot Chocolate Stand Cookie Stand Pictures with Santa Clause Pictures with Ms. Mona as Mrs. Clause

up night Lights

The 1. Prior to the lighting: Event the

Phase Three: Purdue The Play

The Purdue University Calumet Theater group performs a Holiday themed play.

up night Lights
the

Ticket $12 - adults Cost:

$10 Senior Citizens $5 Children (8-12) $5 Students (with ID)

Purdue Prepared an Educated Workforce & Citizenery for our Region. the

Current Strategic Goal 2

up night Lights
2.1-a: Grow enrollment by 15%

Current Goal 5
5.1-a: Create additional programs, events, and services to engage students in campus life. 5.2-a: Identify and adopt best practices to recruit and retain a diverse profile of students, faculty, and staff.

Purdue

up night Lights
the

Based on Our Data Purdue Objectives 1 & 3:

Creates awareness Creates a sense of community

up night Lights
the

Metric:
Track potential student s through: Track current student s through:

1. Students the headliner. Create chose a Campus Event 2. A student band opens the 3.Local High School Seniors concert. 4.Student artisans hold booths. attend. 5.T-Shirts for the event sold.

Concert invasion

Calumet

iors from desired schools 3. Social Media

Concert invasion

Purdue Promotion: Calumet: Local High 1. The Schools: 1.Invite High School Ticker 2. Text Alert

Calumet

Phase One:

Concert invasion
2. Performances are recorded and Facebook poll 2. The isvote announced uploaded 3. through a forStudents 1 ofact 3 acts. Facebook 4. The toppoll. 2 acts are announced

Students The Phase Two Open: Headliner: 1. 10 Student acts play in 1. Students vote through athe SUL

Calumet Part A:

Ticket Sales: wards paying for the event. 3. Become nostalgic 1250 to PUC students memorabilia 1250 to local High School
500 are open to the public

Concert invasion

Phase T-Shirt Two 1. Calumet Design for each act Sales: Partto B: 2. Make a margin go

Phase Three:

Concert invasion
2. Students hold booths to sell artisan goods. 3. PUC Collateral booth with applications 4. T-Shirts on sale at the entrance. 5. Press likely to be there.

Calumet

The Event: 1. Venue: the field beside Phase II

+ Concert invasion

By the Numbers Lighting Sound Total Calumet Stage Band 5,000 5,000 55,000 Misc. 5,000 20,000-30,000 10,000

*Misc. includes permits,

By the Numbers

Concert invasion
1. Need to sell 1,834 to $30.00 cover the estimated cost. 2. Possible $35,000 profit

Calumet Tickets:

Concert invasion
2. Booth Space each 3.Light up the $15.00 1. Pictures with Mr. & Mrs. Clause Night: - $5.00 4. EXL 1. Returning clients can Partners give an
optional $100 donation.

Calumet 1. T-Shirts - $20.00

Fundraising

*219 Experiential Learning

Concert invasion
Current Goal 2
2.1-a:Grow enrollment admission or target students by 30%

Calumet

Prepared an Educated Workforc Citizenery for our Region.

events, and services to engage students in campus life. 5.2-a: Identify and adopt best es to recruit and retain a diverse e of students, faculty, and staff.

Concert invasion

Calumet 5.1-a: Create additional

Current Goal 5

Based on Our Data Calumet

Concert invasion
Objectives 1,2,3,&4: Creates Awareness Creates communication Creates a sense of community Promotes advantages of PUC

Concert invasion

Calumet

Metric: Measure analytics of clicks. Measure application numbers. Measure students satisfaction *
Service Standards Secret Shopper

Valparaiso University Calumet Gym Class Heroes:

Concert invasion
1. Student performance opened 2. Held April 20, 2012

Market U
Facts Data Objectives

Market U

Create Awareness

Market U
Create Awareness

Market U

Creates Interaction Creates Community Promotes Advantages

Creates Awareness Creates Community

Market U

Market U

Creates Awareness Creates Interaction Creates Community Promotes Advantages

Wed like to extend thanks for allowing us to