höltl Re t a i l Sol u t ions

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Referenzblatt Nr. 4 Levi Strauss Germany, Heusenstamm

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„ Levi Strauss Germany,

in Heusenstamm
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“We exchange data with our Levi’s stores everyday.

When, last year, it was time to replace our old ERP system, the required interface needed

to be completely reprogrammed. In the past we had adapted our format to the höltl

system. This time, we commissioned höltl to adjust their system to our specifications.

 Renate Deininger
IT EM Field Manager,
Levi Strauss Germany GmbH
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We were highly satisfied with the results. Once again, höltl showed its expertise.”

Who is Who - Outside of the Levi´s Store Nuremberg

„
Renate Deininger, IT EM Field Manager, Levi Strauss Germany GmbH, Heusenstamm

Company The Levi´s Stores

Levi Strauss Germany
GmbH, Heusenstamm
Levi Strauss & Co. stands for five generations of
American and global culture. During the course of the
Employees long history of the company, the world has moved on
over 100 from horses and carriages to electrical cars, from the
chaos of war to space, from peace to independence and
Project scope freedom and from telegraphs to the speed of light of
Equipping the Levi´s stores in Bern,
Lucerne, Salzburg, Vienna, Donau
the Internet. In 2003, Levi Strauss & Co. celebrates the
Centre, Nuremberg, Hamburg, company’s 150th anniversary together with the 130th
Stuttgart, Frankfurt, Munich,
anniversary of the invention of the blue jeans by Levi
Dortmund, Oberhausen-Centro,
Cologne, Megastore Berlin, Icon Store Strauss and Jacob Davis! The company can proudly say
Berlin, FOZ Metzingen and that Levi Strauss & Co. created the only piece of clo-
Heusenstamm with inventory control
system höltl M2 as Levi´s package and thing which survived from the 19th century until the
integration of respective cash tills present day. And the company itself has stayed very
young. Levi Strauss & Co. sees this as its legacy and
Additional solutions gift to the future. It all started with the business acu-
Analysis module M.A.R.S. men of the young American immigrant called Levi
Datawarehouse for the Levi´s Area
Store Operations Manager Strauss from the Franconia region of Germany, who was
born in Buttenheim in 1829. As early as 1847, he, his

Cash register hardware mother and step-brothers were drawn to America where
EPSON he started in the textiles business. In 1853, he became
an American citizen and first opened his own textile

Special features shop in San Francisco, and shortly afterwards a whole-

Connection to Levi´s central system salers. 1873 saw the birth of the famous jeans: Levi
“Baan” in the European headquarters Strauss and the tailor Jacob Davis were awarded the
in Brussels, data exchange with Pricat,
Desadv, sales report in Levis own for- patent for placing rivets on men’s trousers. In San
mat as a special programming Francisco they started with the production of copper-


 höltl Re t a i l Sol u t ions

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Referenzblatt Nr. 4 Levi Strauss Deutschland, Heusenstamm

Inside the Levi´s Store in

Nuremberg 

riveted “Waist Overalls”– the original name for jeans.
The cotton material (denim) was first supplied by the
textile mill Amoskeag in New Hampshire. The 28 spon-
sorships at the University of California in Berkley, which
Levi Strauss financed, are still awarded today.
A victory march from America
across the world
In 1959 the company started exporting Levi´s Jeans to
Europe and in 1962, founded Levi Strauss Europe. In
1983, the first original Levi´s stores were opened in
Spain; within the space of 8 years, the number of these
stores had grown to over 530 in North and East Europe
and for the last two years are now simply called Levi´s
Stores. In 1990 Levi Strauss & Co. was the first foreign
company and first manufacturer of jeans to be given
the award “Clothing manufacturer of the year”. In 1996,
The company motto, “Quality the Levi´s Vintage Clothing product line was introdu-
Never Goes Out of Style” is a
ced worldwide – authentic original articles of clothing
principle which is observed
throughout the whole company. from the archives of the company Levi Strauss & Co.
Against this background, Levi
Archives. In 1999, the company sponsored the MTV
Strauss & Co. pursues its power-
ful vision of “We will clothe the Video Music Awards as this corresponded to the com-
world”. The high level of quality
pany’s distinct and modern marketing policy. This
at Levi Strauss & Co. is consi-
stently reflected in the selection policy incorporates the objective of slipping into the
of its system solution partner for
customers’ shoes. At the beginning, this meant durable
its inventory control and cash till
systems. höltl was awarded the clothing for workers in the west of America whilst
contract to equip a number of
today, the company meets a diverse range of day-to-
the original Levi´s stores in
Germany, Austria and day clothing requirements from consumers all over the
Switzerland (for the past two
world.
years now called Levi´s Store
without the word “Original”)
due to its client-oriented
approach to innovative and
intuitive operation of the pro-
ducts which are tailor-made to
meet the client’s requirements.
Fashionable innovation by
Levi´s meets IT-Innovation
by höltl
Originality means being authentic and innovative. This
philosophy turned Levi Strauss & Co. into one of the
world’s most famous authentic American brand names.
Innovation marks the whole course of the company’s
history. Everything began with the Levi´s jeans and has
been continued in new trends and new standards until
the present day and will continue to do so in the future
– not just in the product field but above and beyond
this in many other dimensions. For example, Levi
Strauss & Co. was the first US company to use the radio
and television for advertising purposes. The company
motto, “Quality Never Goes Out of Style” is a principle
which is observed throughout the whole company.
Against this background, Levi Strauss & Co. pursues its
powerful vision of “We will clothe the world”. The high
level of quality at Levi Strauss & Co. is consistently
reflected in the selection of its system solution partner
for its inventory control and cash till systems. höltl was
awarded the contract to equip a number of the original
Levi´s stores in Germany, Austria and Switzerland (for
the past two years now called Levi´s Store without the
word “Original”) due to its client-oriented approach to
innovative and intuitive operation of the products
which are tailor-made to meet the client’s requirements.
In addition to the flagship store in Berlin, there is for
example also a Levi’s store in Nuremberg with retail
solutions from höltl.
You can get more informations at:
höltl GmbH · Hof Meisebach · 36251 Bad Hersfeld · Fon: (06621) 9200-0
Fax (06621) 9200-800 · http:// www.hoeltl.com · email: info@hoeltl.com