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Technological Scanning2
Technological Scanning2
Technological Scanning2
- Presented by Group 4 12DM028 - ANOOP CHAND 12DM109 - RAHUL JHA 12FN024 - ARIFA KAZI 12FN107 - SACHIN GUPTA 12IB006 - AMIT VERMA 12IT017 - ROHIN GEORGE
Agenda
Identifying Certain Main Trends in Technology State Bank of India (SBI)
o Technologies That Can be Used o Data Analysis from Surveys Relating to that Technology o Marketing Opportunities Available to SBI Using that Technology o Benefits/Costs of Implementing that Technology
Mobile Banking: Touch Computing and Increasing Demand for Smart Phones
Providing Customer Services on the Move
Mobile Banking
About Mobile Banking Banking transactions using mobile phones by bank customers that involve credit/debit to their accounts. Accessing the bank accounts by customers for non-monetary transactions like balance enquiry etc. Why Mobile Banking is a Current Trend
Benefits
Independent Mobile Payment Service The banks will not have to rely on the terms and conditions of any mobile service provider (telecom)
References
Books
Kotler , Keller, Koshi and Jhan. Technological Environment: Marketing Management (13th Edition) 80-82
Journals
Reginald Masocha, Norman Chiliya,vand Stanislous Zindiye(2011). Competitive Marketing by Banks: African Journal of Marketing Management 73-76 Pete Cashmore. Top 10 Tech Trends for 2012: CNN Eddie Sanders and Robert N Allen. Technological Environment Analysis Model: Small Business Institute Journal Dr. B. S. Sawant. Technological Developments in Indian Banking Sector (2011): Indian Streams Research Journal 1-4