A MARKET SURVEY REPORT

ON

CUSTOMERs PREFERENCE TOWARDS THE COLGATE & PEPSODENT

Submitted To

DEPARTMENT COLLEGE OF AND COMPUTER MORADABAD

OF MANAGEMENT MANAGEMENT APPLICATIONS,

In Partial Fulfillment of the Requirement of the Degree of Bachelor of Business Administration (BBA)

SESSION: 2012 - 2013

TEERTHANKER MAHAVEER UNIVERSITY MORADABAD

Guided By: Mrs. Shipra Agarwal Lecturer Submitted By: Gaurav Kumar Roll No. TMG1001084

CERTIFICATE

This is to certify that Mr. Gaurav Kumar is pursuing three year full time Bachelor of Business Administration (BBA) Course from Teerthanker Mahaveer University, Moradabad as regular student, in session (2010-2013).

In compliance with the provision/guidelines of Teerthanker Mahaveer University, Moradabad, He has been assigned a market survey project. The project work has been genuinely carried out by the student for the duration specified by the university.

He has made sincere efforts in the completion of the project work.

Project Guide Mrs. Shipra Agarwal

STUDENT DECLARATION
I Gaurav Kumar hereby declare that the research work presented in this project report entitled CUSTOMERs PREFERENCE TOWARDS THE COLGATE &

PEPSODENT for the fulfillment of the award of Bachelor of Business Administration (BBA) from Teerthanker Mahaveer University; Moradabad is based on my project work in Moradabad. The project embodies the result of original work and studies carried out by me and the contents of the project do not form the basis for the award of any other degree to me or to anybody else.

Gaurav Kumar BBA 5th Sem Roll No. TMG1001084

ACKNOWLEDGEMENT
It gives me immense pleasure and privilege to acknowledge my deepest sense of gratitude towards all those who helped me in the successful execution of this project.

I would like to thanks Chancellor Sir, Shri Suresh Jain, Group Vice Chairman Mr. Manish Jain, for providing us such an esteemed infrastructure. I also extend my gratitude towards Dr. Vipin Jain (Additional Director) , Dr. M.P. Singh (HOD, Management) and my course co-ordinator Mr. Mohit Rastogi who entrusted me for the completion of this project. I am highly indebted to my project guide, Mrs. Shipra Agarwal whose constructive counseling and able guidance helped me immensely in bringing out this project in the present form. And lastly the entire faculty members for providing me this opportunity and expose me to industrial culture. The acknowledgement would be incomplete without thanking my family and classmates who were a big support throughout.

Gaurav Kumar BBA 5th Sem Roll No. TMG1001084