Assignment 2 - Modal Shift

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ASSIGNMENT 2 (a) In an effort to reduce traffic congestion, a city administrator is drawing up a plan to influence modal shift from private

car to public transport. If you are the administrator, explain briefly all necessary measures that you think will influence the shift effectively. (b) State preference survey has been conducted to study the effect of reduction in bus travel time in influencing modal shift. The aggregated data of the survey is given in Table 1. Choose a suitable model and calibrate all parameters in your model. Table 1 Modal Shift
Bus travel time (Minutes) Modal shift to buses 40 0.05 35 0.09 30 0.25 25 0.50 20 0.55

Note: Original bus travel time is 45 minutes

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